Indian Democracy is all set to undergo the process of political revolution by the end of May 2014. As the biggest political clash of the year draws in closer political parties have escalated their efforts to reach out to voters on social media networks.
[Report] Is BJP Losing The Game Against AAP on Social Media?Social Samosa
India has witnessed a revolution in political campaigning owing to the upsurge of Social Media wave across the country. Keeping in mind how crucial social media is for the 2014 General Elections, the tech savvy BJP, was all set to cash in on the Social Media Game. However, the unexpected new entrant, Aam Aadmi Party (AAP) is riding the online wave after it gained huge support and share of voice post the Delhi elections.
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[Report] Is BJP Losing The Game Against AAP on Social Media?Social Samosa
India has witnessed a revolution in political campaigning owing to the upsurge of Social Media wave across the country. Keeping in mind how crucial social media is for the 2014 General Elections, the tech savvy BJP, was all set to cash in on the Social Media Game. However, the unexpected new entrant, Aam Aadmi Party (AAP) is riding the online wave after it gained huge support and share of voice post the Delhi elections.
How is AAP Fairing in the Social Media RaceSocial Samosa
Social media is proving to be a decisive factor in the run-up to the 2014 General Elections and one who deserves a special mention in this race is AAP, the newest political party on the block and the most impressive of all.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
Modi beats Kejriwal to take Top Slot in Social Buzz in January 2014Simplify360
Arvind Kejriwal made it to the Top list of Politicians in December after he made huge strides in Delhi State Elections. Modi has come back and beat Kejriwal, and has reclaimed his top slot in Social Media Buzz. Indian Congress and Rahul Gandhi has improved too. The fight of Indian Assembly Elections in Social Media is getting interesting. #election2014
Kick ass social media strategy to win electionsSimplify360
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014. #election2014
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.
POLITICAL CAPABILITY BUILDING TRAINING FOR POLITICIANS,TOP LEADERS,PARTY WORKERS,INTELLECTUALS,EDUCATIONAL INSTITUTIONS & STUDENTS.
http://politicalconsultant.net.in
contact.theconsultants@gmail.com
Mob+91-8587067685
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014
Download the report here: http://simplify360.com/indian-election-report-march-2014
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I discussed identifying your audience, segmenting and micro-targeting and leverage paid and social media to drive qualified inbound traffic to your website or cause.
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
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2. Figured out the right and strategic channels of online promotion for each of the political parties and also the key elements that must have been present in their digital campaigns.
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Kick ass social media strategy to win electionsSimplify360
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014. #election2014
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.
POLITICAL CAPABILITY BUILDING TRAINING FOR POLITICIANS,TOP LEADERS,PARTY WORKERS,INTELLECTUALS,EDUCATIONAL INSTITUTIONS & STUDENTS.
http://politicalconsultant.net.in
contact.theconsultants@gmail.com
Mob+91-8587067685
Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAPSimplify360
- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014
Download the report here: http://simplify360.com/indian-election-report-march-2014
Direct Marketing & Politics: Converting your audience when you're selling ideasMichael Edwards
A presentation I gave on direct marketing, political campaigning and digital advocacy to a group of inbound marketers at a monthly marketing event called #InboundTO.
I discussed identifying your audience, segmenting and micro-targeting and leverage paid and social media to drive qualified inbound traffic to your website or cause.
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
THE IMPACT OF DIGITAL POLITICAL MARKETING ON THE BRAND EQUITY OF POLITICAL PA...Devyanee Kaushal
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2. Figured out the right and strategic channels of online promotion for each of the political parties and also the key elements that must have been present in their digital campaigns.
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In this ppt, Socialxpand describe the facts of social media, which impacts the marketing and political campaign. Social media marketing is so important for everyone.
This presentation explores big data and its growing importance in winning and predicting future elections. In addition to this, controversies surrounding the intense use and analysis of personal data and the transition from viewing voting blocks as groups made of of individuals to individuals who are, by default, part of a group.
Camapign Sciences is the analytics arm of Wilson Perkins Allen Opinion Research. This deck is our attempt to explain what we do, how we do it and how our clients use it.
“LuLu Mall is one of the happening malls in Kerala, the God’s Own Country. The LuLu NRI Shopping Festival was launched to attract NRIs, tourists and general public to the mall during the promotion period. The main tool used for the purpose was social media and online platforms.”
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LIQVD Asia, Asia’s first digital experiential marketing company, has conducted a fabulous research and come up with a report- India on Internet 2014. This research intendeds to explore the Internet trends in India in the days to come.
Social Media Case Study: How IIJW Built Awareness via Social MediaSocial Samosa
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Social Media Case Study: How Jet Airways and American Express Increased Buzz ...Social Samosa
Social media case study on the contest by Jet Airways and American Express India enabled their Facebook fans to participate and win JPMiles under the contest.
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Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
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Along the lines of premier social networking platforms like Facebook and Twitter, the ones that are side-lined often are YouTube and Google+. A look into the statistics of the parties and the politicians on YouTube and Google+.
Analysis of Election Campaigns & Communication Techniques Used in Recent Elec...New Gujarati News
Election campaigns and communication techniques are crucial for influencing the voters’ behaviour. And proves to be crucial in altering their decision during the elections.
Nowadays, digital outreach and personal branding have gained prominence. Traditional grassroots campaigning, however, remains important. The political landscape is constantly changing, and staying informed is critical.
So, follow the most recent Gujarati news on the New Gujarati News portal. And subscribe to it to learn about the ever-evolving mechanics of political campaigns.
Pepsi India social media audit analysisPuneet Sharma
this is a small brief social media audit about pepsi India social media marketing strategies, Initiatives and their campaigns like Change the Game and Youngistan ka Wow. All in good spirits to help the brand do better
[Report] Has Congress Lost The Race Already ? Social Samosa
It's that time of the year when the nation is a buzz with all the hype and hoopla surrounding the 2014 general elections and the campaigning parties are putting their best foot forward on the most revolutionary platform i.e. social media in order to impress the voters and gain political mileage.Indian National Congress, somehow has not been able to strike the right chord with the social masses and has been ousted from the race, going by what the numbers have to say on Twitter, Facebook and Youtube.
Social Media Marketing: Why it is important for the growth of your businessAbhishek Panwar
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According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
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The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
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WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
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During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
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Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
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03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
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01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
2. INTRODUCTION
• Indian Democracy is all set to undergo the process of political revolution by the end
of May 2014. As the biggest political clash of the year draws in closer political parties
have escalated their efforts.
• The strong possibility of a split in the popular vote between Congress, BJP and AAP
has added to the importance of social media
• While BJP has left no stone unturned in reaching out to the new and existing voters
population through digital and social media platforms AAP and Congress are also
picking up, the question still prevails Is BJP shining on Social Media ? Lets take a look
in this report
INTRODUCTION
3. • Bharatiya Janta Party has crossed 3 million fans mark on Facebook
• BJP has recorded 74 lac views on Youtube and YouTube engagement rates are
much higher than its counter parts.
• With twitter campaigns like #AbkiBaarModiSarkaar and #ChaiPeCharcha the party
is quickly catching up with AAP reducing the gap in no. of followers everyday.
• BJP has more Facebook Engagement scores, AAP and Congress are far behind. On
the contrary, AAP is leading on Twitter Engagement and BJP is catching up quickly.
• BJP has recorded the highest number of web mention 10,262
• BJP has the lowest percentage of negative mentions 6.11 , AAP being the highest
10.86
KEY FINDINGS IN THIS REPORT
4. BHARATIYA JANTA PARTY (BJP)
• After stunning defeats in 2004 and 2009 respectively Bharatiya Janta Party has evolved
as a stronger and accomplished political party.
•The party has learnt the lesson of resilience the hard way and have incorporated social
media as an essential component in their election campaign mix.
• Over the years, BJP has become one of the pioneers in tapping the new age media to
the best of its potential. Right from having an interactive website, to a dedicated
volunteers dashboard, mobile apps, Google Hangouts, Facebook Page, Twitter handle,
Youtube Page, Whatsapp, integrated offline-online campaigns the party has been the Jack
of all Trades in social media.
5. • Bharatiya Janta Party has a formidable presence on Facebook. The Official Page has 3.2
million fans and 5.71 lac people are actively engaged with the party.
• The party’s growth on facebook is phenomenal, their communication includes information
about upcoming events and rallies, list of candidates, speech videos from Shri Narendra
Modi and other spokespersons, graphics and videos on the new tag line which reads “Abki
Baar Modi Sarkaar”, shout outs to volunteers for registering on India 272+ , persuasive
appeals to contribute and donate for a new vision of India , greetings and testimonials for
visionaries and martyrs.
•This can be attributed to the quality of content posted , consistency in communication and
the seamless integration across platforms
BJP ON FACEBOOK
Facebook Fans 3220302
Engagement 571085
% of Fans Engaged 7.3
7. BJP ENGAGEMENT OVER TIME ON FACEBOOK
With Engagement Over Time on Facebook for BJP, its evident that party on general days ranks
above other political parties in terms of engagement. Moreover spikes are observed on a regular
basis owing to campaigns Chai Pe Charcha AbkiBaarModiSarkaar, Release of Cricket based videos
8. BJP TOTAL ENGAGEMENT ON FACEBOOK
BJP registers a total engagement of 12 lac approximately and the engagement percent of fans is
40 %. These numbers validate the impressive social media strategy BJP has adopted and traces
out their route to a successful conquest on Social Media.
9. • Bharatiya Janta Party has a very dominant presence on twitter with 408579 followers
and a well knitted network of twitter handles, the party manages to maximize the reach
and timeline deliveries. The tone and theme of communication remains the same as that
of Facebook but with more contributors and associates.
•The party runs a live commentary of events as they happen along with posts spreading
awareness, complementing offline events, seeking donations, sharing greetings,
membership calls, quotes from prominent leaders , retweets from leaders and members
• BJP utilizes twitter brilliantly by using hashtags which are in sync with running campaigns
like #AbkiBaarModiSarkaar, #ModiForPMFund, #ChaiPeCharcha. Besides this, the party
trends almost every day with user generated hashtags like #WhyPMModi, #BJPAnthem
this helps the volunteers and supporters to disseminate high impact information
BJP ON TWITTER
Twitter Followers 408579
Twitter Engagement 19000
11. TWEETS OVER TIME ON TWITTER
Tweets over time on Twitter have increased for BJP recently. Tweets were centred around
#AbkiBaarModiSarkaar, #ChaiPeCharcha, #DonateForPM, retweets from Narendra Modi, Arun
Jaitley, Rajnath Singh and supporting twitter handles.
12. MENTIONS OVER TIME ON TWITTER
Mentions over time for party shoot up whenever online-offline campaigns are executed. On 18th
of March Party few videos on Abki Baar Modi Sarkaar resulted in higher no. of mentions, similarly
the launch of BJP Anthem on 25th of March added to mentions count.
13. TOTAL ENGAGMENT ON TWITTER
The Total Engagement Figures for BJP on Twitter are bit low as the party has a network of twitter
handles. So overall the reach and timeline deliveries for BJP’s network is high but engagement
numbers for BJP4India twitter handle are less than what it is for Aam Aadmi Party.
14. • The Youtube channel for Bharatiya Janta Party started in 2010 houses a collection of
5000+ videos. The Channel has 48,607 subscribers , with 74,45,980 views registered till
date this verifies the fact that BJP has authoritative presence on social media.
• The party has managed to deliver content which mesmerizes the viewers. Videos are
focused on occasions like womens day, voters registration day, BJP Anthem Song, Cricket
based TVC’s taking digs at opposition, speeches from Shri Narendra Modi, Q&A sessions
with prominent leaders , coverages of several events and calls for donation.
•The party realizes importance of the medium and pulse of target audience really well that
is the reason why BJP leads all the way in delivering rich and engaging content on YouTube.
BJP ON YOUTUBE
YouTube Subscribers 48607
YouTube Engagement 73568
Video views 7,445,980
15. BJP has also uses YouTube features such as
annotations, featured playlist, Tags,
Descriptions, Titles and Captions in an
effective manner. Great Content and an
optimized channel are helping them drive a
lot of traffic to their YouTube channel.
BJP ON YOUTUBE
17. RATING PER VIDEO on Youtube
The Rating per video for BJP is lower than AAP because of the difference in total number of
videos posted. Moreover the videos posted by BJP don’t have Thumbs down at all where as AAP
and Congress both have negative sentiments of -1 and -2 on an average
18. TOTAL ENGAGEMENT Vs SUBSCRIBERS
The Total Engagement Vs Subscribers metric clearly shows how BJP has stormed ahead in the
race. The success falls on the shoulders of rich , dynamic and engaging content along with the
dedicated team of volunteers and supporters who propel this content to nooks and corners.
19. BJP - MEDIA MENTIONS AND SENTIMENT ANALYSIS
BJP enjoys a fairly neutral sentiment. Positive sentiments come from the roaring success of
offline-online campaigns, negative sentiments can be attributed to internal rift between some
leaders and party high command. BJP recorded maximum number of web mentions (10862)
20. BJP - MEDIA MENTIONS AND SENTIMENT ANALYSIS
BJP has a neutral sentiment with certain spikes for negative sentiment because of internal rifts.
On 20th March the positive sentiment shot up due to Chai Pe Charcha session on Agriculture and
the neutral sentiment gained a high on 25th/26th because of the launch of BJP Anthem.
21. BJP - MEDIA MENTIONS AND SENTIMENT ANALYSIS
Overall the Party in the recent times is recording a neutral sentiment 84% across mentions and
communication. The party might receive more positive sentiments now with the launch of new
messaging with videos and graphics along the lines of Ab Ki Baar Modi Sarkaar.
22. CONCLUSION
• The Key highlight of BJP’s social media strategy is the seamless integration across
various platforms with consistent communication and messaging.
• The party has launched some exceptionally innovative 360 degree campaigns and
initiatives like Mere Sapnon Ka Bharat, NaMo Number, Chai Pe Charcha and the latest
in the block Ab Ki Baar Modi Sarkaar to register their presence synonymous with
Growth, Development and Good Governance.
• The brilliant Offline-Online Integration of the party’s activities has definitely helped
the party in expanding their reach. Overall, the party’s approach towards the digital
and social media has been outstanding and impressive.
• The party has been phenomenal in terms of the usage of different social media
platforms to the best of their capabilities. The numbers , facts and figures depict that
‘BJP is definitely shining on the Social Media Forefront and because of the innovation
in their efforts its getting difficult for the competitors to catch up with them.