Simon Norris' presentation from the Web Managers Forum, 6th February 2013. It can be argued that the current buzzword of the moment is 'Responsive' in reference to web design. It has crept more and more into our consciousness in recent times as more brands recognise the need to design for a variety of devices and formulate a more joined up experience across channels.

1. This is my
presentation and
notes from the Web
Managers Forum in
Feb 2013.
Notes from me, Simon
Norris here!

2. In the beginning there
was liquid design. The
challenge was that as
new browser versions
emerged, liquid design
became increasingly
complex.
This ushered in the
era of ‘fixed width’
design layouts.

3. 1 2 3
With the rise smart
phones and tablets,
responsive web design
(RWD) emerged. Luke
Wroblewski’s
(@lukeW) mobile first
approach then
emerged and better
experiences prevailed.

4. Part of Nomensa style
guidelines. An often
overlooked aspect of
RWD but very
necessary to design a
consistent experience.

5. RWD considers how to
best present across
different devices from
super desktop through
to mobile, including
different orientations.

6. The challenge is how
many devices do we
design for?
There are so many
devices with more
emerging all the time.
We need to be specific
about the devices we
are designing for.

7. Let’s go back to the
future!

8. Research stats:
32% of UK consumers
have used their mobile to
find a retailer’s nearest
store or opening times
Shopping is part of
our culture.

9. Research stats:
43% of UK consumers
have used their mobile to
compare prices and look at
product reviews while out
shopping
We love comparing
reviews and prices on
our phones.

10. Research stats:
32% of smartphone
owners use mobile to
research products every
week
The phone has become
a powerful ubiquitous
search tool.

11. Research stats:
1 in 5 smartphone owners
admit to ‘showrooming’
Showrooming –
buying a product from
a different store to the
one you are in.

12. Purchase stats:
On average mobiles account for
31% of site traffic in the UK

13. Purchase stats:
69% of tablet owners make a purchase
on their device every month

14. Purchase stats:
20% of mobile owners say that mobile
ads have influenced a purchase
1 in 5 people are
influenced by mobile
adverts.

15. Purchase stats:
Almost 1 in 5 mobile device owners say
their impulse buying has increased, 71%
of these say the main reason is the
process is so simple

16. Purchase stats:
25% of UK consumers have made
a purchase using their mobile
Mobile buying is
becoming a common
behaviour.

17. Purchase stats:
1 in 4 UK residents have shopped
online using their smartphone
25% of mobile users
shop online.

18. Purchase stats:
Tablets account for 18% of UK paid
search clicks

19. Purchase stats:
29% of UK smartphone owners
have made a purchase using the
mobile web

20. Purchase stats:
24% of UK consumers used mobile
for Christmas shopping

21. Relationship between research and purchase:
A survey of 2,000 smartphone owners found that:
• After researching products on their phone, 38%
of respondents completed a purchase in-store,
25% on their smartphone
• 41% of respondents said they use their mobile
device in-store at least half the time they were
out shopping
Rates of buying in-
store (38%) are
catching up with
online mobile (25%).

22. Relationship between research and purchase:
A survey of 2,000 smartphone owners found that:
• 42% of in-store researchers are looking for better
prices elsewhere
• 19% are searching for vouchers
• 16% for location based offers
Better prices is the
number one thing
people are searching
for.

23. Everything is
changing. The
physical world is
blending with the
digital world. A new
world of cross channel
interaction is
emerging
(#xchannel).

24. It is no longer just
digital. We can move
seamlessly from the
digital to physical
world and back again.
We need to know how
to design for this new
era.

25. There is no roadmap
for the future. Skill
and courage and
essential design skills.
We need to be a little
bit more like Felix
Baumgartner – JUST
GO FOR IT!

26. Thank you for reading
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insights.