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© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Introductions
NUVI – real time intelligence platform
Simon Norr...
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
The Experience
Economy
noun
1. An experience occurs when a comp...
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017
Price
Competitive
Position
© Copyright Nomensa Ltd. 2017
Price
Competitive
Position
© Copyright Nomensa Ltd. 2017
Price
Competitive
Position
© Copyright Nomensa Ltd. 2017
Price
Competitive
Position
© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Features are easy to
copy, experiences
are
much, much harder
© Copyright Nomensa Ltd. 2017
In 2007, Nokia had a
market capitalisation
of $130 billion; by
May 2012 this had
fallen to $...
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
“Design is not
just what it
looks like and
feels like.
Design i...
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Industry leaders are
providing exceptional
experiences
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Part 1 - Summary
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017
Digital is everywhere.
© Copyright Nomensa Ltd. 2017
Digital is everywhere.
As we use it, we leave a
trail of data in our wake.
© Copyright Nomensa Ltd. 2017
Experience
UX and Social both focus on delivering exceptional experiences,
although they com...
© Copyright Nomensa Ltd. 2017
SOCIALUX
motivation influence
Experience
UX and Social both focus on delivering exceptional ...
© Copyright Nomensa Ltd. 2017
SOCIALUX
Together, these two perspectives provide amazing
insights for a brand leading to gr...
© Copyright Nomensa Ltd. 2017
Together, these two perspectives provide amazing
insights for a brand leading to great desig...
© Copyright Nomensa Ltd. 2017
Ability
Motivation
Hard to do Easy to do
High
motivation
Low
motivation
© Copyright Nomensa Ltd. 2017
Ability
Motivation
Hard to do Easy to do
High
motivation
Low
motivation
Fixing a router
© Copyright Nomensa Ltd. 2017
Ability
Motivation
Hard to do Easy to do
High
motivation
Low
motivation
Shopping
Online
Fixi...
© Copyright Nomensa Ltd. 2017
Ability
Motivation
Hard to do Easy to do
High
motivation
Low
motivation
Shopping
Online
Fixi...
© Copyright Nomensa Ltd. 2017
Ability
Motivation
Hard to do Easy to do
High
motivation
Low
motivation
Shopping
Online
Amaz...
© Copyright Nomensa Ltd. 2017
STRONG TIES
WEAK TIES
The model of influence
Ⓒ Copyright Nomensa Ltd 2017
Ⓒ Copyright Nomensa Ltd 2017
Ⓒ Copyright Nomensa Ltd 2017
Ⓒ Copyright Nomensa Ltd 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Part 1 - Summary
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Future-proofing with
social media insights
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
02 / 02 / 2017
© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
02 / 02 / 2017
© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Chewbacca Mom
165M Views © Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Get to know your
customers, predict a crisis
and then guide the...
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
So where should social
sit in the design
process?
© Copyright Nomensa Ltd. 2017
BROAD
DEEP
Site
Service
Product
Problem
Solution
COMPANY - MARKET - SECTOR
© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Let’s have a quick recap
now, and then there’ll be
time for som...
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Questions?
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
Thank you
© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
References and
further reading
© Copyright Nomensa Ltd. 2017
The Experience Economy - https://hbr.org/1998/07/welcome-to-the-experience-economy
Gilmore G...
Social and UX - The Perfect Pairing
Social and UX - The Perfect Pairing
Social and UX - The Perfect Pairing
Social and UX - The Perfect Pairing
Social and UX - The Perfect Pairing
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Social and UX - The Perfect Pairing

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During a recent webinar Simon Norris and Peter Kay discussed how insights from the social web support the UX design from end to end. In the webinar they presented some of the key models and approaches that we use to make sense of the maelstrom of social media activity we all take part in every day, as we live, work and play.

The video of this webinar can be viewed here > https://www.youtube.com/watch?v=SEIMaYYfngQ

Other places you can find out about Nomensa:

Web: http://nomensa.com
Work: http://nomensa.com/ux-services
Blog: http://nomensa.com/blog
Careers: http://nomensa.com/ux-careers

Twitter: http://twitter.com/we_are_nomensa
LinkedIn: http://linkedin.com/company/nomensa
Facebook: http://facebook.com/Nomensa

Published in: Social Media
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Social and UX - The Perfect Pairing

  1. 1. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  2. 2. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Introductions NUVI – real time intelligence platform Simon Norris, CEO of Nomensa Peter Kay, Social Media Strategist at Nomensa
  3. 3. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  4. 4. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  5. 5. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  6. 6. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  7. 7. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 The Experience Economy noun 1. An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.
  8. 8. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  9. 9. © Copyright Nomensa Ltd. 2017 Price Competitive Position
  10. 10. © Copyright Nomensa Ltd. 2017 Price Competitive Position
  11. 11. © Copyright Nomensa Ltd. 2017 Price Competitive Position
  12. 12. © Copyright Nomensa Ltd. 2017 Price Competitive Position
  13. 13. © Copyright Nomensa Ltd. 2017
  14. 14. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Features are easy to copy, experiences are much, much harder
  15. 15. © Copyright Nomensa Ltd. 2017 In 2007, Nokia had a market capitalisation of $130 billion; by May 2012 this had fallen to $17.5 billion.
  16. 16. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 “Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
  17. 17. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Industry leaders are providing exceptional experiences
  18. 18. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Part 1 - Summary
  19. 19. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  20. 20. © Copyright Nomensa Ltd. 2017
  21. 21. © Copyright Nomensa Ltd. 2017 Digital is everywhere.
  22. 22. © Copyright Nomensa Ltd. 2017 Digital is everywhere. As we use it, we leave a trail of data in our wake.
  23. 23. © Copyright Nomensa Ltd. 2017 Experience UX and Social both focus on delivering exceptional experiences, although they come at it from different perspectives. UX SOCIAL
  24. 24. © Copyright Nomensa Ltd. 2017 SOCIALUX motivation influence Experience UX and Social both focus on delivering exceptional experiences, although they come at it from different perspectives.
  25. 25. © Copyright Nomensa Ltd. 2017 SOCIALUX Together, these two perspectives provide amazing insights for a brand leading to great design. motivation influence Experience
  26. 26. © Copyright Nomensa Ltd. 2017 Together, these two perspectives provide amazing insights for a brand leading to great design. SOCIAL influence Experience UX motivation
  27. 27. © Copyright Nomensa Ltd. 2017 Ability Motivation Hard to do Easy to do High motivation Low motivation
  28. 28. © Copyright Nomensa Ltd. 2017 Ability Motivation Hard to do Easy to do High motivation Low motivation Fixing a router
  29. 29. © Copyright Nomensa Ltd. 2017 Ability Motivation Hard to do Easy to do High motivation Low motivation Shopping Online Fixing a router
  30. 30. © Copyright Nomensa Ltd. 2017 Ability Motivation Hard to do Easy to do High motivation Low motivation Shopping Online Fixing a router Paying bill online
  31. 31. © Copyright Nomensa Ltd. 2017 Ability Motivation Hard to do Easy to do High motivation Low motivation Shopping Online Amazon one click Fixing a router Paying bill online
  32. 32. © Copyright Nomensa Ltd. 2017 STRONG TIES WEAK TIES The model of influence
  33. 33. Ⓒ Copyright Nomensa Ltd 2017
  34. 34. Ⓒ Copyright Nomensa Ltd 2017
  35. 35. Ⓒ Copyright Nomensa Ltd 2017
  36. 36. Ⓒ Copyright Nomensa Ltd 2017
  37. 37. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Part 1 - Summary
  38. 38. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  39. 39. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Future-proofing with social media insights
  40. 40. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 02 / 02 / 2017 © Copyright Nomensa Ltd. 2017
  41. 41. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 02 / 02 / 2017 © Copyright Nomensa Ltd. 2017
  42. 42. © Copyright Nomensa Ltd. 2017
  43. 43. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Chewbacca Mom 165M Views © Copyright Nomensa Ltd. 2017
  44. 44. © Copyright Nomensa Ltd. 2017
  45. 45. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  46. 46. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Get to know your customers, predict a crisis and then guide them through it © Copyright Nomensa Ltd. 2017
  47. 47. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 So where should social sit in the design process?
  48. 48. © Copyright Nomensa Ltd. 2017 BROAD DEEP Site Service Product Problem Solution COMPANY - MARKET - SECTOR
  49. 49. © Copyright Nomensa Ltd. 2017
  50. 50. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Let’s have a quick recap now, and then there’ll be time for some questions
  51. 51. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017
  52. 52. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Questions?
  53. 53. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 Thank you
  54. 54. © Copyright Nomensa Ltd. 2017© Copyright Nomensa Ltd. 2017 References and further reading
  55. 55. © Copyright Nomensa Ltd. 2017 The Experience Economy - https://hbr.org/1998/07/welcome-to-the-experience-economy Gilmore Girls – Ooober - https://www.youtube.com/watch?v=gTFxkS-tmt4 Paul Adams – Grouped - https://www.amazon.co.uk/Grouped-Groups-Friends-Influence-Social/dp/0321804112 B J Fogg – Bmat – http://behaviormodel.org/ UXMatters - https://www.uxmatters.com/mt/archives/2017/09/generating-a-large-return-on-social-media-experiences.php Foursquare – 0.5 Billion Check ins https://foursquare.com/infographics/500million?fbLoginFailed=true Foursquare – pulses https://vimeo.com/144409527 Fatty Solstice - http://blog.foursquare.com/post/156408679773/fall-off-the-wagon-day Chewbacca Mom - https://www.forbes.com/sites/emilycanal/2016/05/20/video-of-woman-laughing-in-chewbacca-mask-sells-out-mask-kohls-says/#43adfda06b5f Simon Norris - Twitter - https://twitter.com/simon_norris - Linkedin - https://www.linkedin.com/in/sjnorris/ Peter Kay – Twitter - https://twitter.com/NotFromBolton - Linkedin -https://www.linkedin.com/in/notfrombolton/ Nomensa - https://www.nomensa.com/ NUVI - https://www.nuvi.com/

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