Purchasing things on mobile is common now and mobile commerce is becoming the part of everyone’s daily routine. Know the global statistics why people are going mobile.

1. Global Mobile Commerce Trends

2. IAB Survey…
 According to IAB Global Research, here is a study report of
consumer purchase and payment activities that take place on
mobile devices across 19 countries of 4 Continents.
 22 question surveys was designed and fielded in 19 markets.
 All respondents (18 +) were asked the same questions: Items
purchased, frequency of purchase, where purchased and how much
was spent on mobile (smartphone or tablet) in the past 6 months.

3. Mobile Commerce Scenario

4. Respondents Gender and Age wise
 Male vs. Female respondents
 Respondents from 18+ to 34 and 35 above
Where APAC = Asia Pacific countries

5. Mobile Internet Users and Purchasing
 On average 75% of mobile Internet users have made a purchase
on their smartphone or tablet in the past six months.

6. 31% of Purchasing via Mobile Devices
 What percentage of your purchases have made via the following
channels?

7. Share of Total Monthly Purchases by Country
 Currently, Turkey and China are the leading markets in terms of
the share of mobile purchases.

8. Regions that purchase product/services via
their mobile devices daily, weekly and Yearly.
 In APAC Market, China is leading with 47% of purchase.
 In Europe, UK is leading with 39% of purchase.
 In North America, US is leading with 25% of purchase.
 In South America, Brazil is leading with 22% of purchase.
 57% have been purchasing on mobile for over a year. Pleasingly,
new adopters are still entering the market.

9. % of People Satisfied with Mobile App
 On average, 80% of mobile purchasers are satisfied and 36% are
extremely satisfied with their mobile purchase experience on
country average.
Top 5 most
satisfied
countries
with their
mobile
purchase
experience.
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10. Why Purchase on smartphone or tablet?
 Top 3 reasons to purchase products or services via your
smartphone or tablet.

11. Purchasing Behaviour

12. Purchasing on Website or App?
 49% respondents shop from retailers’
website or app.
 32% respondents shop from auction
website or app.
 31% respondents shop from brand
specific website or app and so on.

13. Messaging apps & Mobile Commerce
 It seems messaging apps would be the future of Mobile
Commerce.

14. Search Behaviours on Multi-Screen
 49% people looking products on mobile or tablet.

15. Omni-channel Buying Behaviours
 51% purchases have been made in a store, whereas 47% people
buy on Mobile or tablets.

16. In-store Buying Behaviours
 49% respondents search for a better price in a store.

17. Consumer’s Interaction with Mobile Ads
 On average, 76% of mobile purchasers have interacted with
mobile ads where 24% doing nothing in the past six months.

18. Consumer’s Interaction with Mobile Ads
 On average, 33% of consumers interested with the ad and
clicked on it to get more info.
 Out of 19 countries, only 2 countries (UK & Canada) are
found with the highest product/service purchase rate of 27%.

19. Consumer’s Interaction with Social Media
 More than one third of mobile purchasers share their experience
on social media.
 Top 3 sharing countries via Social Media

20. Usage of Mobile Wallet

21. Top Countries Going Mobile Wallet
 8% of mobile purchasers have used mobile wallet to buy
products/services.
 APAC market is leading and that rises to 23%.
The countries like
China, Norway, UK,
Japan and Australia
are amongst the top
5 countries having
highest adoption of
Mobile Wallet.
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22. States of Mobile Wallet & Purchasing
 36% mobile wallet users buy products/services weekly or
more.
 86% mobile wallet users are extremely/somewhat satisfied
with their shopping experience.
 60% mobile wallet users think that it’s a convenient way of
shopping.

23. States of Mobile Payment
 What do Mobile Wallet users say about mobile payment?
Source: http://www.iab.com

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