The document discusses upcoming launches of new smartphones and mobile apps, including the launch of the Blackberry 10 in January and Square Wallet being used in all Starbucks locations. It also covers trends in mobile phone theft increasing 25% over 3 years and the role of mobile devices on election night for getting information and tracking results. Statistics are presented on smartphone sales and ownership rates in various countries.

1. Mobile Marketing Theme
Kirsty Sinclair, Nathan Whitworth,
Ashleigh Winter, Kim (Waiman) Yau

2. http://www.mobilemarketmagazine.co.uk
1st story - BB10 to Launch End of January Next Year
To launch new blackberry smart phone,
‘To launch end of January next year’ means they are
missing out on a key opportunity of sales before Christmas.
‘Wide selection of apps, through the range of incentives’
Becoming more like the iPhone.
Blackberry 10 hopes to change the past few rough months
on the mobile supermarket.
Staff at Blackberry have been working to create the most
up-to-date features with a rich app eco system, a fast
browser and cutting-edge multi-media capabilities.

3. 2nd Story- Mobile phone theft increases 25% in the past
three years
A massive increase in the number of smartphone robbery
in three years.
264 phones were reported each day in the first 8months of
2012- 7% increase from 2011.
17% had their phone stolen for their pocket or bag, mainly
on the streets.
59% of people do not have password security which meant
the robbers could access their bank details on apps.
Due to the large market of smartphones the theft rate will
continue to increase in 2013.

4. Square goes live for Starbucks
• Starbucks have teamed up with the Square Wallet application in order to allow
customers to purchase drinks and goodies in all 7000 stores in operation in the US.
• Square Wallet is a mobile payment application for Android and iOS smartphones
that includes a directory of nearby stores using locations services, and also uses
photo recognition at checkouts to confirm your identity to prevent fraud. Users
can also pay hands free by enabling ‘Hands-Free Checkout’.
• The move is good for Starbucks as it has allowed them to delve into potential new
customer base that use Square Wallet due to the convenience of their stores using
the location services. Starbucks have their own loyalty card allowing customers to
pay via rewards and pre-loaded money but this move gives customers new options
in how they want to pay along with the convenience of having one portal for
payment in numerous stores.
• Square Wallet also benefit from the collaboration as they will gain a percentage of
revenue through sales of Starbucks paid for with the application.

5. The role of mobile on election night.
• Voters were able to watch the election take place live
on the night, using dual screening through; mobile,
tablets and online. They could track how their party
leader was doing in terms of leading the poll.
• Independent business analyst and social media expert
Mike Randazzo said that once more information about
election night’s media coverage is available, it will
become clear that mobile devices were one of the
most crucial pieces of information transmission
(mobilemarketingwatch.com).

6. • Smartphone stats
• Recent sales stats (UK and mainland Europe):
• IDC say 27.4 million smartphones sold in Western Europe in Q2 2012.
Samsung's share is 43.6%, followed by Apple at 19%.
• A May 2012 YouGov survey found 47% of UK mobile phone users now
have a smartphone. They expect that number to hit over 55% by the same
time next year.
• comScore reckon there were just over 28 million UK smartphone users by
May 2012 (3-month average), a year-on-year increase of 38%.
• The same company put combined smartphone ownership for France,
Germany, Italy, Spain and the UK at 44% of mobile users as of December
2011 (104 million users).
• Figures quoted in the FT put UK smartphone ownership at 46% as of
August 2011.
• According to Bitkom, 11.8 million smartphones were sold in 2011 in
Germany, an increase of 31% over 2010. This represents 43% of the total
number of mobile phones sold that year.
• http://www.email-marketing-reports.com/wireless-mobile/smartphone-
statistics.htm#smartphones

7. Near field communication is a set of standards for smartphones and similar devices to establish
radio communication and bring them all together.
Being used by iPhone, Blackberry, Android, Nokia, Sony, Royal Phillips Electronics.
Proximity Marketing is the localized wireless distribution of advertising content.
It is being used by distributions of media at concerts, information, gaming and social applications,
and advertising
App Development - Internet, Dreamweaver,

8. Mobilemarketingwatch.com

9. • iAds – Nissan Leaf iAd
http://youtu.be/a-_xa_m7MXU
Sonos
http://youtu.be/7s4CZ7k9QHI
Dove Men+ Care
http://youtu.be/2P97QK8E3pw

11. Smartphone Apps
• Instagram – editing photos, form of social
networking, use of hashtags.
• Daily Mail- Up to date with news, Relevant
information, Comments.
• Twitter- On the Go, Follow news celebs and
football teams, Trends, Always tweeting,
Discussion,