The Road Less Travelled
I've found a new passion in teaching the next generation of UXers. I remind them always to keep their eyes on the road. Outcomes over process. The tools help us get there, but ultimately what we're working on is so much more important than how we work.
How do we design more distinctive, credible, and memorable products? Should we work more responsibly, more ethically? What does it mean to solve the problems worth solving?
It comes down to understanding who we are and what we stand for; as organisations, and thus as individuals. Our core values, our personal missions, and our distinctive personalities combine. This is our brand.
As user experience designers we get excited about new tools, new methodologies, new books in the scripture of the holy church of UX. You've got to learn the rules before you can break them. But so often the world becomes saturated by well-meaning, well-crafted products which fail to be distinctive or daring, or want to speak to us with a personality we don't believe. Does the world need another iOS photo filter app or a bank who wants to be our best mate?
Brand is our compass in navigating the road less travelled. When our values are aligned to the things we create, work doesn't feel like work. We're happier, and better rewarded. What's the work you'll one day be proudest of? How will the work you do make a difference?
Why do you do what you do?