Mobile users spend the most time with online media (83 minutes), followed by TV (88 minutes) and mobile devices (81 minutes). The study found that mobile advertising influences purchasing decisions, with 77% reporting mobile ads have influenced them to download an app, buy something, or get additional information about an advertiser. Nearly 60% of mobile users are comfortable with mobile ads, viewing them similarly to TV and online ads. Over 90% notice mobile ads on their smartphones, and two-thirds have spent money via mobile with nearly three-quarters expected to spend in the next year, mostly on apps, games, electronics and clothing.