Smartphone usage is growing rapidly in Brazil, leading Latin America, while Argentina's e-commerce market is set to expand significantly in 2015. In North America, online purchasing is prevalent, with digital ad spending projected to increase globally. Performics highlights key digital trends impacting multi-market campaigns, emphasizing the necessity for brands to obtain user consent for cookie usage.

1. eMarketer
Google Consumer Barometer
comScore
Google
Distimo
MarketWatch.com
etc-digital.org
Performics
Sources
NORTH
AMERICA
BRAZIL
Smartphoneusageis
growingfaster in
Brazil than any other
LATAM country
MEXICO
makes up more
than half of
LATAM's mobile
ad market
ARGENTINA'S
ecommercemarket
will grow morethan
any other LATAM
country in 2015
13% of people usean
Internet-enabled TV in
North America, the
most of any other region
now havethe"right to
beforgotten." They can
request removal of
sensitiveresults from
search pages
25% of
purchasers
purchaseonline
vs. o linein
Europe, themost
of any region
91% usea
mobileor
smartphonein
Europe, themost
of any region
MENA
Mobilephoneusage
is growingfaster in
MENA than any
other region
SAUDI ARABIA
has thelargest
smartphone
penetration level in
theMiddleEast
CHINA & INDIA
account for 30%
of t he world's
mobile users
In 2014, Australia
will seethesecond
largest digit al ad
spend increasein
APAC
JAPAN
is themost profitable
gamingapp market
in Asia and top
contributor tothe
iOS App Store
revenuegrowth
31% of people in
Australia and New
Zealand (Oceania) use
a tablet, themost of
any region
NORTH AMERICA
Smartphonemobile
search spend is up
90% Y-O-Y for our US
clients, whiledesktop
has fallen 39%
USA
CANADA
Canadians spend more
timeengagingwith
videocontent than
Americans
EUROPEANS
AUSTRALIA
OCEANIA
LATAM
EUROPE
MENA
APAC
Brands must
obtain user
consent before
usingcookies on
their sites
WORLDWIDE...
DIGITAL AD
SPENDING
WILL
INCREASE
FROM 2013
TO 2014
17% + ACCOUNT FOR
1/4 OF MEDIA
DOLLARS IN 2014
PERFORMICS
PRESENTS
16 DIGITAL TRENDS FOR MULTI-MARKET CAMPAIGNS
CONTACT US TO DISCUSS THE IMPLICATIONS OF THESE TRENDS ON YOUR MULTI-MARKET CAMPAIGNS
Lindsay.Landsberg@Performics.com