Mobile commerce is rapidly growing, with smartphone searches projected to significantly outpace desktop searches by 2016. Key statistics show a high reliance on smartphones for product information, coupon searches, and local shopping assistance, with 62% of smartphone users purchasing goods via mobile devices in the last six months. Forecasts indicate that mobile shopping could account for $163 billion in global sales by 2015, representing 12% of e-commerce turnover.

1. MOBILE COMMERCE STATS

2. MOBILE COMMERCE STATS
•
Mobile search will generate 27.8 billion
more queries than desktop search by
2016 (Source: BIA/Kelsey report, 2012)

3. MOBILE COMMERCE STATS
•
47% of smartphone owners rely on
smartphones to find out more
information about a product and 36%
use their phones to read product
reviews on retail websites (Source: Leo
J. Shapiro and Associates, 2012)

4. MOBILE COMMERCE STATS
66% of US smartphone owners use their
phone to aid in shopping (Source: Leo J.
Shapiro and Associates, 2012)

5. MOBILE COMMERCE STATS
•
47% of consumers confirm they use
their smartphone to search for local
information, such as information about
a local store they want to visit.

6. MOBILE COMMERCE STATS
•
46% of consumers look up prices on a
store’s mobile site, and 42% check
inventory prior to shopping in the
store (Source: Local and the e-tailing group,
2012)

7. MOBILE COMMERCE STATS
•
The number of US mobile phone
owners who have used 2D barcodes in
the past 3 months increased from 1%
in 2010 to 5% in 2011 and reached 15%
among smartphone users (Source:
Forrester, 2011)

8. MOBILE COMMERCE STATS
•
62% of shoppers search for deals
digitally for at least half of their
shopping trips (Source:GMA/Booz &
Company Shopper Survey)

9. MOBILE COMMERCE STATS
•
55% of consumers express an interest
in mobile coupons but only 10% have
actually received one from a merchant
(Source:Mercator Advisory Group, 2012)

10. MOBILE COMMERCE STATS
66% of Americans ages 24-35 own a
smartphone (Source: Nielsen, 2012)

11. MOBILE COMMERCE STATS
•
21% of consumers search for a coupon
on their mobile device while in a store
(Source:Mobile Audience Insights Report
from JiWire, 2012)

12. MOBILE COMMERCE STATS
•
80% of mobile users prefer locally
relevant advertising and 75% are more
likely to take an action after seeing a
location-specific message (Source:
Mobile Audience Insights Report from
JiWire, 2012)

13. MOBILE COMMERCE STATS
•
65% of mobile users said they used
their mobile device to find a business
to make an in-store purchase (Source:
Google, 2011)

14. MOBILE COMMERCE STATS
•
67% of consumers will use their
smartphones to find store locations, 59%
to compare prices, 51% to obtain product
information, 46% to check product
availability, 45% to read reviews, 45% to
shop online, 41% to find and use
coupons, 40% to scan bar codes, and
35% to access social media (Source:
Deloitte’s 2011 Annual Holiday Survey)

15. MOBILE COMMERCE STATS
•
75% of heavy mobile users said mobile
search makes their lives easier, 63% said
access to mobile search has changed the
way they gather information, and 32%
said they use mobile search more than
search engines on their computers
(Source: Performics 2011 Mobile Search Insights
Study, conducted by ROI Research)

16. MOBILE COMMERCE STATS
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49% of consumers who use the mobile
web at least once a week made a
purchase on their mobile device in the
past six months (Source: ROI Research Inc.,
2011)

17. MOBILE COMMERCE STATS
•
In 3 years, it is predicted that 24% of
retailers will have annual sales of 15% or
greater coming from their mobile channel
(Source: RSR Research, 2011)

18. MOBILE COMMERCE STATS
•
51% of consumers say they have made a
mobile payment within the past 3 months
and 82% see themselves making one
within the next year (Source: Mobio Identity
Systems Inc. Report, 2011)

19. MOBILE COMMERCE STATS
•
62% of smartphone users said they have
purchased physical goods from their
mobile devices in the last six months
(Source: Adobe Survey, 2011)

20. MOBILE COMMERCE STATS
•
By 2015, it is predicted that mobile
shopping will account for $163 billion in
sales worldwide, 12% of global
ecommerce turnover (Source: ABI Research,
2010)

21. MOBILE COMMERCE STATS
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