This document provides insights into DIY tech consumers who turn to eHow for information. It finds that these consumers do extensive online research, using both desktop and mobile devices, before purchasing electronics products. They are committed to researching purchases themselves for their personal or family use. While desktop is still most used for research, interest is growing in mobile and video content formats. The highest periods of engagement occur on weekends and nights when consumers have more free time at home.
Mirroring the accelerated pace of technological advancement, marketing trends are emerging and taking hold at an increasingly rapid rate. As consumer behavior evolves, smart marketers can use those trends to capitalize on shifting behaviors and expectations. Sullivan Branding’s Account Planning team developed this report to highlight key trends we expect to see across the marketing landscape in 2013.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
Mirroring the accelerated pace of technological advancement, marketing trends are emerging and taking hold at an increasingly rapid rate. As consumer behavior evolves, smart marketers can use those trends to capitalize on shifting behaviors and expectations. Sullivan Branding’s Account Planning team developed this report to highlight key trends we expect to see across the marketing landscape in 2013.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
ACI Digital future of retail - intro Iskander SmitInfo.nl
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Presentation and panel took place at the office of info.nl at June 5, 2014.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Tablet + e-Reader Trends and Usage AnalysisLevelwing
More than 78 million Americans own a tablet and more than 59 million Americans own an e-reader. Whether you are a retailer or manufacturer of these consumer electronics, a marketer looking to understand how to reach your customers via this technology, or simply interested in learning more about the growth of these products, view this presentation for a wealth of information. Visit our other industry + trend analyses: http://ow.ly/kEg1u
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Tablet + e-Reader Trends and Usage AnalysisLevelwing
More than 78 million Americans own a tablet and more than 59 million Americans own an e-reader. Whether you are a retailer or manufacturer of these consumer electronics, a marketer looking to understand how to reach your customers via this technology, or simply interested in learning more about the growth of these products, view this presentation for a wealth of information. Visit our other industry + trend analyses: http://ow.ly/kEg1u
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Consumer behavior in digital world - A New DimensionMoses Gomes
Consumer behavior study helps to identify consumers and target audience, the study provides in – depth analysis, which helps to identify the target audience. With the advent of social media, the process of studying consumer behavior has changed drastically. Social media along with Big Data helps to give better insights about consumers, this will prove a boon in the coming decade for marketers.
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
A new study by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
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HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
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UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
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In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
2. 2
#1 in Home
#3 in Health
#2 in Personal Finance
#3 in Personal Finance (Mobile)
#5 in Lifestyle
#6 in Tech
OUR CONSUMERS HAVE MADE
DEMAND MEDIA’s eHOW TOP 10
IN 11 CATEGORIES IN THE US
Source: comScore May 2013
3. 3
14 MILLION TECH
ENTHUSIASTS
… greater growth than any of the Top 5 Technology News destinations
• Brands reach more Tech consumers on eHow Tech than on About.com
Technology Network, HowStuffWorks, Electronics Channel, and Answers.com
Technology combined
Source: comScore Media Metrix (March 2012-March 2013)
Source: comScore Mobile Metrix (September 2012-February 2013)
Since March, 2012, eHow Tech has outpaced the growth of general
tech topics by 4x.
4. 4
At Demand Media, we are
TRANSFORMING
data into actionable brand and
consumer insights.
1:3 AMERICANS
turn to us for solutions to
their everyday problems.
We bring brands directly
into the conversation.
Our sophisticated content creation process and
dedication to making the most discoverable content
on the web has evolved to a deep data-driven
understanding of how consumers like to read and
view content, seasonally, year over year, on which
device, in what kinds of formats and by industry.
With our help, brand marketing messages are
delivered within the right content, in the right format,
for the right device, and at the right time, so that
consumers build positive brand associations
throughout their consumer journey.
5. 5
DIY TECH CONSUMERS
1. Who are they?
2. What do they care about?
3. How do they decide to buy?
4. How can you connect?
DATA SOURCES:
Demand Media Content Consumption, Page Views,
Day of Week, Time of Day, Platform, Search Terms,
Crowdtap direct polling of eHow Tech Audience,
Hitwise and Hitwise AudienceView, comScore,
eMarketer, Google Inights
WE ASKED…
WE LOOKED AT…
6. 6
MULTIPLATFORM CONSUMERS
ARE THIRSTY FOR CONTENT
• Search is used at beginning,
middle and end of shopping
process. 86% of shoppers use
generic search terms for queries.
• 46% of US consumers use mobile
exclusively when performing
research online.
• Mobile search drives multi-
channel conversions. 55% of
conversions happen within an hr.
• Mobile, tablet adoption changing
research and purchase behavior
• 63% of consumers researched
consumer products online. 50%
purchased online.
• Showrooming and price
sensitivity are increasing. 59% of
consumers used smartphone to
find better price while shopping.
• Online sales of consumer
electronics predicted to climb to
$80b in 2016
• Consumers are more informed
and better connected, They are
less loyal to brands and want a
dialogue with companies.
• Search-discovered content and
retailer websites are critical to the
purchase decision
Sources: eMarketer “Consumer Electronics, The Path to Purchase, Reinvented,” 2012; eMarketer “Adapting to a Showrooming World,” 2012; Google, “Mobile Search Moments,
Understanding How Mobile Drives Conversions,” 2013.
KEY TRENDS
INFORMED
CONSUMERS
NEW PATH TO
PURCHASE
ENGAGEMENT
IMPERATIVE
9. 9
NEW DEVICES ARE DRIVING AUDIENCE
INTEREST IN SMART PHONES HAS
INCREASED BY 151%
Buying a smartphone on a budget
How to download pictures from your smartphone to your
computer
INTEREST IN TABLET DEVICES IS UP
316%
How to use a tablet PC
How to install apps on an android tablet
INTEREST IN HDTVS IS UP 36%
How to get the best quality picture out of your HDTV
How to connect a PC to an HDTV
100
148
251
2010 2011 2012
NEW TECHNOLOGY
CONTENT
INTEREST INDEX
ON
Source: Demand Media Proprietary Insights
10. 10
INTEREST IN IPODS ON EHOW FELL
83% SINCE 2010
How to sync your iPod to iTunes
How to make a playlist on your iPod
How much does an iPod cost?
INTEREST IN FILM CAMERAS
IS DOWN 40%
Loading film in 35mm cameras
35mm film cameras vs. SLR
INTEREST IN BLACKBERRY
IS DOWN 69%
How to transfer address book to a Blackberry
How to fix the trackball on a Blackberry curve
Retrieving Blackberry message history
BUT SOME DEVICES ARE PLAYED OUT
ON
Source: Demand Media Proprietary Insights
iPods
-83%
Blackberry
-69%
Film
Cameras
-40%
Car
Speakers
-39%
% CHANGE
FROM 2010 TO 2012
11. 11
CONTENT FORMAT MATTERS
DIY TECH CONSUMERS GENERALLY PREFER
VIDEO CONTENT FOR DEMONSTRATIONS
Source: Demand Media Proprietary Analysis of Mobile and Desktop Content consumption, May 2013
Consumers are over 2x more interested
in video content for TVs
How to Connect a VCR or DVD Player to a Television
How to Connect a PC to an HDTV
They are 73% more interested in video
content for cell phones and accessories
How to Find a Lost Smartphone Using GPS
How to Use the iPhone Speakerphone
However, for telephones, consumers are
69% more interested in Articles
How to Block Caller ID
How to Use Call Forwarding on Your Home Phone
13. 13
DIY TECH PURCHASERS
ARE COMMITTED TO RESEARCH
I do more
research than
the average
person
I do the same
amount as other
people
I do less research
than the average
person
I do not research
tech purchases
online at all
Source: Crowdtap Survey of eHow Tech and Crowdtap Consumers, June, 2013.”
“When it comes to tech purchasing, how much online research do you do?”, n= 470
14. 14
SEARCH & INFORMATION SITES
ARE MOST IMPORTANT AFTER RETAIL
Social media
(Facebook, Pinterest, Twitter, etc.)
Online professional reviews
Friends, family, or colleagues
(outside of social media)
Informational websites (example:
eHow, About.com, HowStuffWorks)
Search engine (search for info)
Retailer website or product website
Source: Crowdtap Survey of eHow Tech and Crowdtap Consumers, June, 2013.
“Where do you go to research electronic products online before buying? (check all that apply)?”, n=470
15. 15
MOST PURCHASE RESEARCH
TAKES PLACE AT HOME
On the Go (While not in the store)
On the Go (While in the store)
Work
Home
Source: Crowdtap Survey of eHow Tech and Crowdtap Consumers, June, 2013.
“Where do you normally perform online research for electronics purchases from? (check all that apply)”, n=470
16. 16
Source: Crowdtap Survey of eHow Tech and Crowdtap Consumers, June, 2013.
“Which device do you use most often to research electronic purchases?”, n=470
DESKTOP STILL MOST IMPORTANT
FOR PURCHASE RESEARCH
Desktop or
Laptop Computer
Smartphone
Tablet
Device
17. 17
Source: Crowdtap Survey of eHow Tech and Crowdtap Consumers, June, 2013.
“Keeping your most recent electronics purchase in mind, which of the following online activities have you performed after searching for information about your purchase online
(Please mark all that apply)”, n=470
CONSUMER RESEARCH OFTEN
TRIGGERS STORE VISIT OR PURCHASE
I did not take any action after researching the business or
product
Share information on social media
(e.g., Facebook, Twitter, etc.)
Place a phone call to the company or store
Make a purchase
Visit a store
Ask for advice from friends or family
Visited a retailer website or product website
Further research
Further research is the most common next step after initial research:
18. 18
MOST PEOPLE SHOP
FOR THEMSELVES OR FAMILY
For my work
Gift for someone outside household
For my kids
For the family to share
Wife/husband/partner
Myself
Source: Crowdtap Survey of eHow Tech and Crowdtap Consumers, June, 2013.
“Who do you buy electronics for? (Please mark all that apply)”, n=470
19. 19
ALMOST HALF PURCHASE WITHIN
A DAY, MOST WITHIN A WEEK
Within 30
minutes
Within 1 hour
Within 1 dayWithin 1 week
Longer than a
week
Source: Crowdtap Survey of eHow Tech and Crowdtap Consumers, June, 2013.
“After searching for information related to your tech purchase, how long does it take before you take action?”, n=470
22. 22
Integrate your brand with intenders
closer to action
Complement content campaign with
contextual, impactful media
Create a constant connection with
your consumers on one of the largest
personal finance sites
WE HELP BRANDS CONNECT WITH
CONSUMERS IN 2 WAYS
BRING THEM TO YOU
WITH INTENT-BASED BRAND CONTENT
GO WHERE THEY ARE
INTEGRATE AT THE RIGHT PLACE AND AT THE RIGHT TIME
Create content that you know users
are seeking
Drive traffic via organic search and
social distribution
Do it at a scale, with the maximum
go-to-market efficiency
OWNED
PAID
23. 23
IN A MULTIPLATFORM WORLD
WE SEE EMERGING OPPORTUNITIES
Source: Demand Media Proprietary Analysis of Mobile and Desktop Content consumption, May 2013
100
123
114 113
103
98 98
92
100
40
65 61
84
89
106
123
100 96
89
131
145
196
89
83
All Tech Content Cameras Personal Audio Home Audio TVs Tivo & DVR Telephones Cell Phones &
Accessories
ELECTRONICS CONTENT ENGAGEMENT BY PLATFORM
Desktop Smartphone Tablet
24. 24
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
EHOW PV BY PLATFORM – Q4 2012
Desktop Smartphone and Tablet
On the weekends, when
consumers are at home or on
the go, MOBILE use is higher
Source: Demand Media Proprietary Analysis of Mobile and Desktop Content consumption, May 2013
DESKTOP use peaks
while consumers are
at work
DESKTOP USE - HIGHER DURING THE WEEK
MOBILE USE PEAKS ON WEEKENDS
25. 25
DESKTOP USE IS HIGHER DURING THE DAY
SMARTPHONE AND TABLET AT NIGHT
TABLET use spikes at
night, especially during
prime time
Source: Demand Media Proprietary Analysis of Mobile and Desktop Content consumption, May 2013
DESKTOP use peaks
while consumers are
at work
SMARTPHONE use steadily
increases throughout the
day, peaking at night
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
EHOW PV BY PLATFORM AND TIME OF DAY PST
Q4 2012
Desktop iPad Smartphone
26. 26
In Q2, consumers want to invest in
upgrades to their car sound
systems and electronic accessories.
How to install an overhead DVD player
How to find a DVD System with multiple
monitors for your SUV
How to play an iPod through a car stereo
They are also interested in operation
for devices that will
help them find their way during
upcoming trips.
How to update GPS systems
Types of navigation systems
How does live traffic on GPS work
100
110
120
130
Q1 Q2 Q3 Q4
TECH INTEREST INDEX
2010-2012
Car DVD Players Other Car Audio
International Cell Phones Mobile GPS
Handheld GPS
ON
TECH
CONSUMERS ARE INTERESTED IN
ELECTRONICS THAT WILL ENHANCE
CAR TRIPS AND OTHER TRAVEL IN Q2
Source: Demand Media Proprietary Insights
27. 27
OTHER TOP CATEGORIES VISITED
BY EHOW TECH USERS
Source: Demand Media Proprietary Insights
Health Fashion & Style
Games & Toys Pets
Food & Drink Home & Garden
ON
Pets
Home & Garden
Fashion, Style &
Personal Care
Food & Drink
Health
Hobbies, Games & Toys
28. 28
EXTEND YOUR CAMPAIGN TO THE TECH
TRACKERS OF LIVESTRONG AND THE
ENTERTAINMENT JUNKIES ON CRACKED
THE LIMITLESS POTENTIAL OF YOU
21 MILLION UNIQUES
WORLDWIDE
3 MILLION+
REGISTERED MYPLATE USERS
COMEDY WITH A COLLEGE DEGREE
Source: comScore & Demand Media Proprietary Insights
TECH ONLINE SHOPPERS ARE
60% MORE LIKELY
TO VISIT CRACKED
FOR HUMOR CONTENT
92% OF LIVESTRONG’S
VISITORS
OWN OR BUY ELECTRONIC
PRODUCTS
5 MILLION UNIQUES
35 MILLION
MONTHLY VISITS