This document discusses the importance of implementing an accessibility strategy for websites. It outlines why web accessibility is important for business by reaching more potential customers, boosting search engine rankings by being more efficiently indexed, and minimizing legal risks by complying with accessibility laws. The document recommends following the Web Content Accessibility Guidelines (WCAG) 2.0 and establishing a clear accessibility policy and single point of responsibility within an organization. It also stresses the importance of inclusive, usable design and getting user feedback to keep sites accessible over time.

1. Implementing a great
accessibility strategy
Léonie Watson, Director of Accessibility

2. Why is web accessibility
important?

3. Web accessibility is good for
business
 Information about your products will reach
millions more people

4. Web accessibility boosts
search engine ranking
 Accessible websites are indexed more
efficiently

5. Web accessibility minimises
legal risk
 UK, European and International legislation

6. UK Equality Act
 Requires that private sector websites are
accessible

7. Web accessibility is the right
thing to do
 Online social responsibility promotes brand
reputation

8. How does web
accessibility work?

9. Web accessibility guidelines
 Web Content Accessibility Guidelines (WCAG)
2.0

10. Web accessibility conformance

11. Web accessibility
strategy within your
organisation

12. BS8878 Web accessibility code
of practice
 UK industry standard from BSI

13. Accessible and usable
 All internet users should be able to get onto
websites and find them easy to use when they
get there

14. Clear responsibility
 Organisations should create a written web
accessibility policy and assign one person to be
responsible for it

15. Bigger picture
 Organisations should make sure that
accessibility is included in all stages of web
design and that decisions are documented

16. Change with the times
 Organisations should get feedback from users
and test websites to sure they stay accessible

17. Thankyou
Any Questions?