This document provides details for creating promotional materials for the charity SASH, which helps prevent youth homelessness. It outlines plans for a bus advert, business cards, and case studies to feature on the materials. The bus advert will include the SASH logo, slogan, and an image of happy volunteers. Three types of business cards will promote volunteering, learning opportunities, or seeking help, each with tailored images and text. Case studies will share positive stories of those helped by SASH programs. Color schemes and fonts are considered to achieve an elegant yet impactful design that represents the charity's goals.

1. Refining your ideas
Social Action & Community Media

2. Handout case study

3. Handout case study
This is going to be
where the SASH
logo is located. I
will be re-creating
my own version of
this.
Here will be a
slogan from the
SASH website or
a new, made up
slogan by me.
This will be a case study of
the person who’s image is to
the right.
The text here will be…
The text here will be…

4. Bus Adverts

5. Bus Adverts
In this corner I would like the advert to
look especially professional. This is
because it is where the company logo
and slogan is going to be located. I
decided that I would re-create the
logo for the company ‘SASH’ as I feel
that I have a good idea. The idea is to
create a house using just a square and
a triangle. I chose for this to be purple
as I think that it is not a negative or
positive colour.
The image I
would like on
this advert
needs to be
very positive as
it is an advert
to show the
public how
happy
volunteers feel
and how
successful what
they do, is. The
image I would
like to capture
is going to be a
shot of a
middle aged
happy couple.
The models will
be representing
volunteers.
The slogan will appear in the box next to
the newly created logo. I would like to
perhaps use an existing slogan from the
SASH website. However, if I cannot find
one, I will have to think of one myself.
Throughout
this advert I
would like to
stick to
pastel
colours so
that it will
set a
nice, innoce
nt and
positive tone
to the
Here will be a quick
case study of the two
people in the image
briefly telling the
audience how happy
they are as volunteers.

6. Possible Slogans for SASH
• ‘Preventing Youth Homelessness Together’
• Working with the Youth to Prevent
Homelessness
• Working Together to Prevent Youth being
Homeless
• ‘Safe And Sound Homes’

7. Case Studies- Sarah and Chris
• ‘All our visitors have been
polite, undemanding and a pleasure to host.’
• There have been no issues of unacceptable
behaviour or situations we couldn’t handle. It
all seems too easy!
• The feeling that I might have made a small
difference to the life of someone needing help
at a difficult time.

8. Case Study- Suzi
• The feeling that I might have made a small
difference to the life of someone needing help
at a difficult time.

9. Case study- Amy
• With the support of her SASH project
worker, Amy was accepted to do A Levels at
college.
• The stability has also enabled Amy to access
specialist support to focus on improving both
her emotional wellbeing and situation.

10. Safe
And
Sound
Homes
‘All our visitors have been
polite, undemanding and a pleasure
to host.’
Here I had a little bit of free time to do some experiments. I found that my original
plan, to have two different coloured texts on the advert was a bad idea and did not
look very professional. However I can see that the colour purple goes well with
subject.
The image, I think works very well as the two models do not have any specific
colours to what they are wearing which makes the advert look very professional.
However some may say that it lacks in detail.
The fonts on this page are only ‘Calibri’ this is because I am yet to download the
specific fonts I will be using. However, I do know which font they will be. For the
main logo I will be using
and for everything else, such as slogans and case studies, I will be using
Bus advert

11. Business Card
I will create 3 different types of
cards. They will each have a
headline at the top right hand
corner indicating whether they are
the specific card ‘To volunteer’ ‘To
Learn’ or ‘To Talk’. These business
cards are provided for different
people.
Like the heading, the image in
each bottom left hand corner will
vary for each card. ‘To Talk’ will
have an image of a youth, ‘To
volunteer will have an image of a
person looking worthy to be a
volunteer where as ‘To Learn’ will
more than likely have a designed
image perhaps a screen-shot from
the internet and changed in
Photoshop.
For each different card this
box of text will change each
each time. This text includes
all the contact details to get
in touch with each different
service focused by the
charity SASH.
A business card is a great way for people to know all about a
company, charity or organization. Each different type of cards will be
handed out in local schools, colleges, towns, shops and supermarkets.
On every type of
business card, in the
same locations will be
the business logo and
SASH slogan. These
will be in the top left
corner.

12. Background Colours
The colour tone I
chose for my project
was pastels. Where
as my definite colour
for fonts and the
logo was the pastel
purple. Therefore I
tried this purple on
some backgrounds
of potential pastel
colours. However I
found that most of
these may make the
tone of the charity
seem a bit too
happy. I found that
this bottom right one
was my favourite
which I am most
likely to use.

13. I have been looking through
existing business cards and I
saw that there was not any
images included on them.
Therefore I have come up with
a new idea.
Instead of an image, I could add
‘SASH’, only lowering the opacity.
Therefore it would not stand out
much, but it will be there for
decoration. This way, it looks
professional and not too plain and
boring.
If I cannot find the appropriate fonts, an idea
would be, to hand draw a design of the word
SASH so that I could then scan in that design and
add it to the business card using Photoshop. An
advantage to this would be that the font would be
exactly how I want it. However if it is not done
very well, the text could look unprofessional.
Also, I forgot to add what would
be on the back of these
business cards. There will be a
logo from SASH along with their
slogan.