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Recruiting and Admissions Faculty Development Model - Competency-Based Education
This document discusses strategies for recruiting students to competency-based education (CBE) programs. It describes targeting working adults, veterans, and displaced workers. Selling points of CBE emphasized accelerated timelines and credit for prior learning. Stakeholder partnerships suggested included industry, community organizations, and internal referrals. Marketing ideas proposed leveraging the website, printed materials, and partnerships. An efficient admissions process proposed information sessions and one-stop registration. Sustaining CBE programs over time would require buy-in from faculty and staff as well as community engagement.
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Recruiting and Admissions Faculty Development Model - Competency-Based Education
- 1. STUDENT EXPERIENCE: RECRUITING ANDADMISSIONS MARY KOHLS PROFESSOR/COMPUTER STUDIES CHAIR AUSTIN COMMUNITY COLLEGE JESSICA STUMPFF RECRUITER/ADMISSIONS COUNSELOR SINCLAIR COMMUNITY COLLEGE ZORICA WACKER CBO STUDENT NAVIGATOR AND BTS FACULTY BELLEVUE COLLEGE This product was funded by a grant awarded by the U.S. Department of Labor’s Employment and Training Administration.The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor.The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership.
- 2. SESSION OVERVIEW ¡ Whois your target population? ¡ How do you sell CBE? ¡ How can you involve partners and stakeholders in recruiting? ¡ How can you leverage internal and external marketing opportunities? ¡ How will you create a seamless admissions process? ¡ How will you Sustain and integrate at your College?
- 3. TARGET POPULATION Expecta(ons Actuals Currently Employed Previous Online Courses – 83% Previous College – 77% Adult Learners over age 24 – 91% Veterans Displaced Workers Underemployed
- 4. SELLING CBE “Students learnat a pace that fits their lifestyle, and only study what they don’t know. This innovation, combined with accelerated timelines, flex-paced courses, and expert coaching, ensures programs can be completed in months – not years. Competency-based education, achieved in optimal time at a low cost.” ¡ Rolling Registration ¡ Accelerated Timelines ¡ Credit for Prior Learning ¡ One-on-One Coaching
- 5. SELLING CBE • TwoPhases –Two Selling Strategies • Pilot (January 1- June 30, 2014) • Self-Sustainable (September, 2014 – present) • Heterogeneous student pool: 40 %BTS students, 60 % other majors and non-matriculated students • Seattle and Bellevue: region of IT, e-commerce and aero industry • Add-on effects: enthusiastic word of mouth promotion by CBE returning students
- 6. RECRUITMENT PLAN Activity: ¡ Describethe target audience(s) for your CBE programs ¡ Identify the selling features of your programs ¡ Consider what aspects of your programs are attractive to your audience
- 7. INDUSTRY PARTNERS A win-win,offering early interaction between students and industry. Partners are also able to recruit the students before the rest of the technology market.
- 8. INDUSTRY PARTNERS ¡ ChannelReady, ¡ Path, ¡ Amaxra, ¡ Kelly Services, and ¡ Starbucks.
- 9. COMMUNITY PARTNERS Veterans • Partnershipwith WPAFB Program Coordinator • Partnership with Sinclair Veterans Office • Partnership with Veterans & Employers Connection (Goodwill Easter Seals) TAA / WIA • Sinclair CC Office at OhioMeansJobs • Partnership with other Regional One-Stops • Collaboration with Sinclair Enrollment Center Other Adult Learners • Membership in Dayton Area Higher Education Consortium (DAHEC) • Recruitment of “Right- fit” Sinclair CIS students • Targeted Advertisements
- 10. RECRUITMENT PLAN Activity: ¡ Identifypotential Stakeholders and Partners that could assist with recruitment
- 11. EXTERNAL MARKETING ¡ PrintedMaterials ¡ Radio Advertisements ¡ Website ¡ Austin Chamber of Commerce ¡ Workforce Solutions ¡ Capital Idea
- 12. INTERNAL MARKETING Career Services:offers monthly classes on resume writing, interviewing prep and practice interviews for any APT student who is currently looking for a job or internship. Use of Referrals: from Counselors and Advisors, Faculty, Friends of students
- 13. ¡ Academic Advisors ¡ Worker Retraining Advisors ¡ Center for Career Connections ¡ BTS Faculty ¡ Former CBE Students INTERNAL MARKETING ¡ Academic Advisors ¡ New Student Enrollment Advisors ¡ CIS and BIS Faculty ¡ CBE students
- 14. RECRUITMENT PLAN Activity: ¡ Whatopportunities do you see for internal marketing? ¡ What external marketing ideas do you have?
- 15. INFORMATION SESSIONS Sessions areheld each semester, potential students are informed, and qualified students are taken through registration in one stop. Invitations Sent Some students pre-register Smarter Measure Completed on-site On-site services Provided Admissions and records Veteran Office Faculty Interview and Advise Register Student
- 16. ONE-STOP ADMISSIONS Student Inquires Admissions Counselor contacts student Intake Interview Accelerate IT Orientation Right-Fit Evaluation Academic Coach Registers Student Out of270 student responses, 91% were either “satisfied” or “extremely satisfied” with Accelerate IT’s admissions process.
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- 18. RECRUITMENT PLAN Activity: ¡ Whatnew concept(s)s might you like to implement in your CBE admissions process?
- 19. SUSTAINING AND INTEGRATING Best Practices AidFaculty and Staff Buy-In Pursue Community Engagement Consider your Admissions Processes Build Employer Relationships
- 20. RECRUITMENT PLAN Activity: ¡ Identifychallenges related to integrating or sustaining your CBE recruiting ideas
- 21. THANKYOU! ¡ To contactZorica, email at zorica.wacker@bellevuecollege.edu ¡ To contact Mary, email kohls@austincc.edu ¡ To contact Jessica, email jessica.stumpff@sinclair.edu