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1. Admission: an act of admitting
You : Academic Adviser
(We are actually helping students)
(Work as personal admission Guide)
Customer Journey : Awareness >> Consideration >> Conversion
Awareness When the customer 1st Learn about a college/university
Consideration When the customer becomes interested in your college/University
Conversion When the customer decides to join your college/ University

2. Our Target Audience (Lead) Explain
Collected/Validated ?
Lead Handling (Key Points)
Speed Of Contact (Quality is better than Quantity)
People buy from someone they Trust (Listening builds Trust)
Probe (Know More About them and their Requirement) Deeper to explore
Qualifying Questions
Objection Handling
Close (If you don’t ask for the answer will be “NO”)
{No means Maybe Maybe means YES}

3.  Multiple efforts should be made in first Three Days
 Work Leads Better, Develop Better Relationships Seal
the Deal.
 Focus on Relationship Not on Sales, If you focus on
sales you lose BOTH
 (Don’t just get them in, Get them on a Clear Path)

4. Work Flow (Call Lead)

Positive
 Answer Any questions the prospects
 (Be Honest with your answer) Say what you mean, mean what you say.
 Ask for Mark sheet for eligibility Check
 (send Whatsapp/Videos)
 Life @ Campue & About College
 About Course (As Discussed)
 Share Application Form
 Advantages/Benefits of Course
 Ask For Application Form Fill up
 Usp Of college *
 Ask For Payment
 About College
 About Course
 Payment Done
 Release Receipt/ Admission Letter
 Follow-up for 2nd Payment (Invitation to Visit Campus)
 N E G AT I V E
 D R O P

5.  Telephonic Counseling (It is one of the best way
to Generate admission Fast)
 Ask & Listen
 30% Talking 70% Listening (Always Listen to
your prospects First Sell Later)
 Take Notes Ask Clarifying Questions

6. Phone Practices
 Always be Positive, Polite, Energetic
 Seek the Best Time (Involve Them)
 Patience
 Call With a Purpose
 Bring your own positive personal experience into
conversation.
 Celebrate / acknowledge their reply
 Do not eat or chew anything during Call
 Pause before Replying
 Avoid Close ended Questions.
 Use (Who, what ,where, when, How & Why)
 Always wait for the students to hang up first.

7. Pre Call Planning :
 Know Your prospective Student before you make a Call (Review Their Track
If Follow-up)
 Set your Goal (How can you do that with each call you make?)
 Know Who you are (Your Strength & Weakness)
 Be ready to answer questions correctly, honestly & confidently.
 Tell them their Benefits. (Create Script)
 Rehearse the opening Line. Powerful Approach
 Become Familiar with Basics.

8. Sell Solutions
 Making People feel Good Makes them Buy.
 Power of collective Influences (Most Students Prefer
South/ 93% Students in South gets Job)
 Remember, People believe more in their Idea than yours.
 People want to feel like they are only person called.
 Tell them what you are going to tell them = Tell Them
= Tell them what you told Them
 Not Information Give them Inspiration

9. Call Flow :
 Ask For Student
 Tell them your Name and you are from <<College>>
 Talk to student about their Interest(Course)
 Ask them to visit Campus or Website
 Tell them about your Institute.
 Thank them for their time and if they have further
questions to feel free to contact you.
 Update your CRM and send 1st whatsapp message .
 Proactive process Design

10. Know Your Audience (Determine
your Audience Need)
 Cost
 Location
 Academics
 Placement
 Job

11. Examine- Diagnose -Suggest
Selling out of Sequence
Kills the sales

12. Positioning:
Your potential customer don’t
know how or why you are
Different, Tell Them
They have no reason to chose you
over others, Tell Them
So Develop Usp and let you customer Know

13. Mission/Vision/goal (Study)
History
Time Line
The University at A Glance
Quick Facts
Academics Statistics
Students in campus (Number & Quality)
Campus Life
Student Engagement
Academics Progress
Enrollment Criteria
 About College/ University

14. Use Phrases
(Our words creates, our world)
(Think and Speak)
 Even Better
 Good News
 Here is Why
 Never the Less
 On the other Hand
 Think about it
 Fair Enough
 It’s True
 What is the Bottom Line
 Want to know the best Part
 Best Of all

15. Admission/ Guaranteed Admission
Direct & Confirm Admission/Career
Top College/ 100% Placement
Scholarship (If any)
Accreditation/Approval/Affiliation
 Focus On Benefits & Features (Talk Value)

16. Industry Endorsed curriculum
Academicians & Industry Experts
State Of Art Infrastructure
Our Student: A success Story
A Hi tech Green Campus with Hi Speed WiFi
The Advantage of being Located in << City >>
Proven Leadership with vision & Integrity
 Examples of USP

17. Contemporary course
curriculum designed as per
industry needs. (Elaboration)
Developing students with high
employability Index (HEI)/ Skill Up
Industry Expert Interaction

18. Flexible Curriculum
It has been a consistent concern of industry that
students graduating in various streams are not industry
ready, and curriculum design is not contemporary
enough to address all the requirements on today’s
changing world. The institute will hold wide ranging
consultation with Industrial experts to understand latest
trends in their industry functions and their need in a
fresh graduates based on these inputs a curriculum
design is done.

19. Teaching Methodology
Foster Entrepreneurship with an incubation Centre
State of art incubation Centre
Startup Facility / Idea Nurturing
Well qualified and experienced faculties as per UGC/ AICTE Norms
Global Collaboration
Integrated courses with Specializations.
Small Classes / Greater Student involvement
High quality Professor

20. Counseling (summarize)
 Introduction
 Course Selection (REASON)
 About Us
 MANU (Money, Authority, Need, Urgency)
 Document Check
 Fear
 Limited Seats
 Booking Amount
 Campus Visit
 Thank You, Campus Photo & Videos