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Pearson cbe playbook for sxsw 7 16
This document summarizes a playbook for competency-based education (CBE) programs. It finds that over 150 institutions currently offer CBE programs, with strong expected growth to 750 institutions and 500,000 students by 2020. Key drivers of CBE growth are the rising cost of higher education, demand for flexible learning options, and employer emphasis on skills. The playbook helps institutions address challenges like strategy, organization, program development, student success, technology, management, and marketing across the CBE lifecycle from planning to implementation to improvement. It provides a framework to align efforts, avoid pitfalls, and evaluate options tailored to each institution.
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Pearson cbe playbook for sxsw 7 16
- 1. July 2015 CBE PlaybookSummary Prepared for SXSW
- 2. Overview of CBEmarket 2 Number of institutions offering CBE programs (Eduventures, 2015) 25 150 750 1990 2013 2020 • CBE is a small emerging market with ~200k students, or 1% share of all HE enrollments. • Flat traditional student enrollments, cost and flexibility benefits, lower development costs, are likely to drive strong CBE program growth, particularly those focused on the working adult population. • 15%+ CAGR expected - through 2020 to over implies ~500k students at 750 institutions. 500k students Numberofinstitutions Currently over 150 institutions offer some form of competency-based programming, with as many as 400 institutions now expressing public interest.
- 3. Market drivers 3 • Costof higher education driving demand for lower-priced, more flexible options • Expanding non-traditional student population who seek open, flexible learning • Skills gap identified by employers • Pressure on education institutions from ED and/or other government entities to offer more accessible and shorter education pathways (to a credential) to accommodate non- traditional learners. • The nontraditional segment is a new and growing market of adult learners with prior skills and experience Competency-based education directly targets the top 3 enrollment drivers of adult learners 65% 42% 40% Lower tuition and fees More self- paced courses A fasterway to earn degree Percent of respondents, Eduventures 2013
- 4. CBE: the challengeis to do it right 4 “For competency-based education to be truly effective, it is essential to move forward on multiple fronts….CBE can produce unprecedented gains in access, affordability, and student success. The challenge is to do it right.” - Steven Mintz, Executive Director, University of Texas System's Institute for Transformational Learning, IHE
- 5. Key questions wediscuss with our clients 5 1. What is our overall strategy for CBE and how does it fit into our mission? 2. What organizational challenges does CBE present and how do we address them? 3. How does a CBE program differ from traditional models and to what extent should we fit CBE into the present model or redesign a new model? 4. How do we best ensure student success within a CBE framework? 5. What technology and data strategy do we need to support CBE? 6. How can we most effectively coordinate effort among cross-functional teams and responsibilities? 7. What approach to marketing and recruiting will best help us achieve our enrollment and branding goals?
- 6. Our CBE playbookorganizes the many moving pieces 6 1. CBE strategy and integration 5. Technology & Infrastructure 4. Student Success 2. Organization 3. Program Development 6. Program Management 7. Marketing and Recruiting
- 7. CBE: key functionsand activities across work streams 7 Strategy & integration Strategy development Project managemen t Metrics & Accountability Executive leadership Financial modeling External relations Accreditation & approvals Change management Org. Faculty Development Curriculum D&D Delivery Model D&D Assessment D&D Dev. Orientation & Readiness Retention strategy Service Processes PLA & Degree pathways Success Learning infrastructure Reg & Assessment mgmt Data & learning analytics Retention & support solutions Tech Resource planning Staffing Vendor relations Partnerships Tracking & reporting Mgmt Marketing strategy Lead gen Funnel management Registration & advising EM
- 8. 8 Plan Design ImplementImprove Organization Program Development Student Success Technology Program Management Enrollment Management Define Outcomes & Program Model Develop Competency Framework Design Competencies, Assessments, & Learning Resources Initiate Faculty Development Track Student Progress Implement Learning Analytics Use Data to Implement Continuous Improvement Engage Stakeholders Define Business & Financial Models Engage Change Mgt Begin Accreditation Process Engage Employers Engage Stakeholders Define Business & Program Models Engage Stakeholders Define Business & Program Models Establish Success Targets Develop Support Model Design Mentoring & Coaching Processes Develop and Train Staff Track Student Success Implement Learning Analytics Use Data to Implement Continuous Improvement Establish Tech Requirements Assess Current Systems Identify Gaps Design Solutions and Integrations Create Support Systems Design Analytics & Reporting Procurement and Integration Development and Testing Evaluate Performance for Improvement/Scaling Implement Improvement Plan Define Org. & Staffing Model Create Project Management Plan Design Prof. Development Create Data & Reporting Framework Design Support Strategies using Data Hire and Train Staff Evaluate & Select Partners Establish Mgt. Assessment Framework Evaluate Performance and Services Implement Improvements Based on Data Define Target Market and Segments Assess Market Potential Create Enrollment Forecast Design Market Strategy Design Marketing Messages & Materials Establish Enrollment Process Develop Staff Training Hire and Train Staff Measure Lead Gen and Conversions Evaluate Performance Against Forecast Improve Results based on Data Work stream planning across the CBE lifecycle
- 9. How we usethe CBE playbook to help our partners 9 1. Understand the scope work required upfront for different types of CBE programs 2. Align project management on campus to speed time to launch and avoid pitfalls 3. Ensure there are no surprises / missing components 4. Evaluate the range of options available (customized to your institution) 5. Model out different scenarios prior to adoption (business analytics & financial modeling)