The document discusses how recruiters can use Twitter as a recruitment tool. It provides statistics on Twitter usage and outlines strategies for recruiters to leverage Twitter, such as developing a tweeting strategy, using hashtags and URL shorteners, setting up accounts, and utilizing third-party tools to schedule tweets and measure analytics. Recruiters are encouraged to start tweeting job postings and company information on a consistent basis in order to build their brand and engage with potential candidates on the Twitter platform.

1. Should Recruiters be Twittering?

2. • How many people have a twitter account?
• Personal vs Corporate
• Do you tweet?
• How often do you tweet?
• What do you tweet about?
• Do you have a tweeting / twitter strategy?
• Do you utilize twitter as a consistent recruitment tool?
• Are you leveraging twitter across all social media?

3. • Twitter is the evolution of real-time messaging
• Group Chat Rooms, Yahoo IM or AOL AIM
• Blackberry Messenger, Cell Texting
• Internal Chat / IM Programs
• Social Media to “web 2.0” format
• FREE “Micro-blogging” service
• Info share between people with common interests, aka
“followers”
• Instant resource to share your brand with the world
• 140 character line = concise (learn the short-cuts)
• “Real-time chaos”
• "Life moves pretty fast," said Ferris Bueller
• Open-source, social media messaging tool

4. • 105,779,710 registered users
• ~300,000 new users per day
• 180,000,000 unique visitors
• 55,000,000 tweets per day (1 in 2 users tweeting)
• 600,000,000 twitter search engine queries per day
• 3,000,000,000 requests per day
• Imagine your article or site shared this way!
• 75% of traffic is OUTSIDE of twitter
• Access Twitter through more than 50,000 apps
• 30% of users are <25
• 12th
most popular site on the web
*Danny Sullivan of twitter, 2010

5. •Go to www.twitter.com and “join”
1. Create a user name - unique
2. Build out your profile
3. Set your preferences
4. Customize your background TRG
5. and start tweeting
•Start searching and following others
•Direct Messaging or retweeting people
• Consistent updates with content (Strategy)
1. Job postings
2. PR / News
3. Blog links
• Download and leverage twitter management tools

6. With only 140 characters allowed, need to learn the shortcuts
• URL shortening
• Ex: www.recruitcamp.com to http://bit.ly/10RYax
• Ex: www.quintiles.com/careers to http://bit.ly/culjff
• Be concise, use your text-speak
• Hash Tag # = a searching and text filter feature
• Ex: #job for a job tweet
• Ex: #recruitcamp to tweet on this event
• @username to send a message or mention in a tweet
• @robhumphrey2010
• Dusername is a direct message to a
• Not following but want to recruit them!

7. JUST TWEETING IS NOT ENOUGH!
•Utilize hash tags for searchability and to increase followers
•Links are best when merged with a url shortening tool
• More common and less commercial in twitterville
•Job postings are PR for your Brand!
• Use a timer to get to the right audience
Examples
1. HIRING: Sr. Product Development Engineer - Medical
Device, RTP NC - The Wellington Group http://bit.ly/mO7lp
#job #employment
2. Looking for: Product Development Engineer – Medical
Device http://bit.ly/9Q6Xiy posted on @Oodle

8. • Third-party apps (desktop and mobile)
• Tweetdeck - http://www.tweetdeck.com/
• seesmic - http://seesmic.com/
• i-phone and Blackberry apps
• Url shorten tools
• http://bit.ly/
• http://tiny.cc/
• Tweet timers
• http://futuretweets.com
• http://www.twaitter.com/
•Twitter Job Boards
• http://www.twitjobsearch.com/
• “Share this” app wordpress
• retweet button
• “share this” balloon / buttons

9. • Twitter Search Tools
• http://search.twitter.com/advanced
• http://www.twellow.com/
• http://tweepsearch.com/
• Boolean or Google Logic
• Ex: in:twitter.com sas programmer
• http://www.boolify.org/index.php

10. • Excellent social media connection tools = open source
• tweet once, update everywhere!
• Be concise and develop a strategy
• Leverage the tools and apps available to you
• Be creative, no right or wrong but what works = ROI
• “Just Do It”
Thank You

11. Twitter Sites for Recruiters
http://www.recruiternewsletter.com/Twitter_Stephanie.pdf
http://www.slideshare.net/thomasshaw/using-twitter-in-recruitment
http://www.booleanblackbelt.com/2010/02/twitter-101-for-recruiters/

12. For additional / future questions contact The Recruiting Guy:
email @ chris@twgrecruiters.com
phone @ 910-338-2795 ext 119
Connect with me:
LinkedIn @ www.linkedin.com/in/chriswellington
Twitter @ http://twitter.com/therecruitinguy
Facebook @ www.facebook.com/TheRecruitingGuy
Ecademy @ www.ecademy.com/user/chriswellington
inside919@ http://inside919.ning.com/profile/TheRecruitingGuy
Blog @ www.therecruitingguy.com
(comments and posts highly encouraged)