The document provides an overview of Twitter as a valuable tool for recruiters, highlighting its features, user demographics, and terms such as tweets, followers, and hashtags. It offers practical steps for creating a professional Twitter account, what to tweet, whom to follow, and strategies for finding potential candidates and increasing followers. Emphasizing the importance of combining informative content with engagement, the guide serves as a resource for effective talent acquisition through Twitter.

1. Twitter for Recruiters
Silvia Rodriguez-Maldonado, Recruiter,
Verizon Wireless, MWA Talent Acquisition
http://www.linkedin.com/in/silviars/en
@Silvia_R_HR

2. • Twitter is a free micro blogging service available from
PC or Smart phone.
• Posts (“tweets”) are restricted to 140 characters or
less.
Tweets can include:
• Shared links to interesting content on the web
• Conversations around specific topics (using hash tags)
• Photos, video, music.
• Real time accounts from people who are in the midst
of a newsworthy event, crisis or natural disaster.

3. • Over 140 million active users as of 2012.
• One of the top 10 most visited websites on the
Internet
• Users of Twitter tend to be highly educated,
tech‐savvy individuals between the ages of 25 and 45.
• No need to register to read tweets
• Free!

4. Twitter Terms to Know
• Tweets: 140‐character limit messages updated in real time
• Followers: individuals that choose to subscribe to your account to receive your tweets
• @ Replies:“@” Used in front of a Twitter username to refer or reply to them (i.e.
@rpoggivzw Nice tweet Robyn!)
• Direct Message (DM): Private message sent to one of your followers. You can only send a DM
to a user who is following you; you can only receive direct messages from users you follow.
• Retweet (RT): Sharing someone else’s tweets to your own followers
• Hash tags (#): Way of organizing/categorizing information (i.e. #job)
• Twitter Timeline‐ Collection of tweets from accounts followed in real time
• Trending Topic - A word, phrase or topic that is tagged (using hash tags) at a greater rate than
other tags. Trending topics become popular either through a concerted effort by users or
because of an event that prompts people to talk about one specific topic.

5. Where do I start?
1. Create your account
• Username: Choose a professional Twitter name that is easy to
remember and appropriately represents you.
• Profile: (Make sure is public)
 Add a profile picture.
 Bio: Short biography (Tell Tweeters what you do, Show a side of
your personality, Add something a little personal).
 Add your location and website
(http://careersatverizonwireless.com/)
2. Download the Twitter app to your phone.

6. What do I Tweet?
• A mix of information about your jobs/events, job seeker
advice, links, pictures, and industry information.
• Tweet live before/during/after your events
• If you have a hobby or something you are passionate
about, tweet about it! This is another way to connect!
• Share content you like (retweet or share directly from
websites)
• Use hashtags #job #Indianajobs #imhiring

7. All social media tools -including Twitter- should
not be used only to broadcast and promote
products/services, but should include valuable
information, resources and tips that your
community can benefit from.
Find and
Branding Connect Engage Attract
Talent

9. Who do I follow?
• Career services of local Colleges
• Colleges, student and alumni groups
@Silvia_R_HR
• Colleagues
• Industry
bloggers/websites/organizations/groups/magazines
• Local organizations/groups/events/bloggers
• Follow back! Thank individuals that follow you by
following them back!
Search by keyword on the search box
Or do advanced searches at search.twitter.com/advanced

11. How do I find potential candidates?
Search by keyword: i.e. Recent graduate
Purdue
Connect
Search foursquare check ins: i.e. 4sq and Engage
Verizon Lafayette IN with the
people you
See who career services is following, find
read the bios (seniors, alumni, student
group leaders)
Search by hash tags: #job #hireme

14. How do I get more followers?
 Link your twitter to your other social media
 Tweet about your passions in life and #hash tag them.
Quality content coupled with an easy way to find it
never fails. If others enjoy your content, they’ll add you
 Take pictures. Pictures are heavily retweeted/spread
around
From Kevin Rose, he has over 88,000 followers on Twitter, he is the second most
followed after President Obama, read the full article here:
http://techcrunch.com/2009/01/25/kevin-rose-10-ways-to-increase-your-twitter-
followers/

15. Sources: VZW NE TAT Training Preso, Twitter
Help, Alignmark, Wikipedia, @AnnemarieCoach, My own
experiences.