This document provides tips for using Instagram effectively from social media expert Ken Watson. It outlines keys to success on Instagram such as having a strategy, publishing engaging content regularly, understanding Instagram's features and analytics, and avoiding common pitfalls. Watson hosts a monthly Facebook Live show and group for discussing Instagram updates and answering questions.

1. Libraries and
Instagram
Ken Watson

2. Ken Watson
About
Social
#ChatGramLive
Instagram: WatsonKS
Twitter: WatsonKS
Facebook: WatsonKnowledgeServices
Facebook Live chat show about Instagram
1st and 3rd Tuesday of each month at
1PM ET
April 17th at 1PM ET talking with Union
Metrics about the lastest Instagarm API
changes
Can Join ChatGram Facebook Group,
learn about latest updates on Instagram
and post questions to the group.
www.facebook.com/groups/ChatGram/
WatsonKS is a social media marketing company
working with small businesses and organizations on
their social media marketing.
He provides social media coaching sessions to help
guide you and provide you with the latest social media
marketing trends, tactics, and practices. He also
provides full on social media management.

3. What Is Instagram?
• More than just a photo/video sharing social
media platform
• Able to communicate and engage with your
audience in so many different forms
• In many ways it can be used as a blogging
platform
• Higher engagement rate per post than most
social media platforms
• Instagram projected to hit 1 billion users this year

4. Keys To Rocking It
On Instagram
• Time
• Know Your Branding
• Have A Strategy & Sticking To It
• Killer Instagram Profile
• Content Is The Ruler of Instagram
• Engagement
• Understanding the Platform
• Having Awesome Set Of Tools
• Pitfalls To Avoid

5. Keys To Rocking It On
Instagram
Time!
Know Your
Branding!
Have A Strategy
& Sticking To It!
• Overall Goals and
Outcomes
• Types of Content to
Post
• Who is going to be
running the account
• Team Setup
• Voice, Language,
Tone
• Style
• Colors
• Fonts
• Filters
• Time
• Time
• Time
• Time
• Time

6. Keys To Rocking It On
Instagram
Killer Instagram
Profile
Content is The
Ruler of Instagram
Engagement
• Don't Ding Dong and
Ditch!
• Engage with
comments
• Engage with other
posts
• Content Calendar
• The cloud
• Trending Topics
• Hashtag Directory
• Posting to Instagram
• When Should I Post
and How Often?
• Name and Username
• Bio
• Url
• Hightlights
• Business Profile!!!
• Contact Buttons
• Insights

7. Instagram Insights

8. Instagram Post Insights

9. Keys To Rocking It On
Instagram
Killer Instagram
Profile
Content is The
Ruler of Instagram
Engagement
• Don't Ding Dong and
Ditch!
• Engage with
comments
• Engage with other
posts
• Content Calendar
• The cloud
• Trending Topics
• Hashtag Directory
• Posting to Instagram
• When Should I Post
and How Often?
• Name and Username
• Bio
• Url
• Hightlights
• Business Profile!!!
• Contact Buttons
• Insights

10. Keys To Rocking It On
Instagram
Understanding
the Platform
Having Awesome
Set Of Tools
Pitfalls To Avoid
• Bots
• Posting and Run
• Don't Post Url's in your
post caption
• Using Vanity Metrics
• Posting for the sake of
posting
• Over Posting
• Using Shortcuts
• Questionable Instagram
Tips
• Content Creation Tools
• Instagram, Canva,
Desygner, Ripl, Photofy
• Content Planning Tools
• Evernote, Excel/Sheets,
Trello, Planoly
• Publishing Tools
• Instagram Partners
• Instagram Algorithm
• Changes to The
Platform Are
Happening All The
Time

11. Ken Watson
Social
#ChatGramLive
Instagram: WatsonKS
Twitter: WatsonKS
Facebook: WatsonKnowledgeServices
Facebook Live chat show about Instagram
1st and 3rd Tuesday of each month at
1PM ET
April 17th at 1PM ET talking with Union
Metrics about the lastest Instagarm API
changes
Can Join ChatGram Facebook Group,
learn about latest updates on Instagram
and post questions to the group.
www.facebook.com/groups/ChatGram/
That's A Wrap!