With more than 550 million active users and counting, Twitter is one of the top 10 most visited Internet sites. Yet debate rages among authors and writers as to whether Twitter is useful as a promotional tool, or just another distraction. Writer and social media manager Corinne Litchfield explains the basics of Twitter, how to make it a part of your social media platform, and how writers can manage their Twitter account in as little as one hour a week.
Presentation given by Natalie Wardel and Janelle Hanson at the Utah PIO Conference in Sept. 2013. How to Pitch Media, public relations tips, and social media tools to use as well as some ideas and best practices for police officers, state agencies, etc.
6 Tools and Software you should use to filter the internet for content curati...Brian Fanzo
Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!
"Use Automation to give you more time to be human on social!" - Brian Fanzo
"Listen to your community!
Dynamically find and curate content!
Add your insights & give your followers a reason to follow you!" - @iSocialFanz
Curious if Twitter is right for your organization?
Accompanying podcast on website.
This presentation explains how to market your organization on this free, fast-growing social media site. I go in-depth so you can learn practical Twitter skills such as understanding hashtags, lists and retweeting, managing your tweets so Twitter doesn’t manage you, the dreaded ‘Fail Whale’, and knowing how to attract followers and interact effectively with them.
This presentation was delivered on April 13th to the Charleston County Library's Small Business and Not-For-Profit Networking Luncheon.
A presentation given at the Australian Computer Educators Conference in 2014 #acec2014 sharing some essential and advanced tips for using twitter effectively in learning.
Presentation given by Natalie Wardel and Janelle Hanson at the Utah PIO Conference in Sept. 2013. How to Pitch Media, public relations tips, and social media tools to use as well as some ideas and best practices for police officers, state agencies, etc.
6 Tools and Software you should use to filter the internet for content curati...Brian Fanzo
Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!
"Use Automation to give you more time to be human on social!" - Brian Fanzo
"Listen to your community!
Dynamically find and curate content!
Add your insights & give your followers a reason to follow you!" - @iSocialFanz
Curious if Twitter is right for your organization?
Accompanying podcast on website.
This presentation explains how to market your organization on this free, fast-growing social media site. I go in-depth so you can learn practical Twitter skills such as understanding hashtags, lists and retweeting, managing your tweets so Twitter doesn’t manage you, the dreaded ‘Fail Whale’, and knowing how to attract followers and interact effectively with them.
This presentation was delivered on April 13th to the Charleston County Library's Small Business and Not-For-Profit Networking Luncheon.
A presentation given at the Australian Computer Educators Conference in 2014 #acec2014 sharing some essential and advanced tips for using twitter effectively in learning.
Twitter Tactics and how to get sales from Twitter..Using social media to improve your business..Social Media Means Business Conference presentation by Rob Ryan of LadyUmbrella - http://www.ladyumbrella.com on June 8th 2011
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
How To Use Social Media In Emergency Response ManagementNatalie Sisson
The aim of this workshop presentation is to provide you with the know-how
necessary when the next crisis occurs, specifically:
Getting to grips with Twitter and Facebook
What should you be using these tools for?
How do you influence chatter?
What are the tools for emergency management to understand “chatter”
8 core areas of SMER Planning
Twitter Training: How I Generate 2 to 3 Leads On AutopilotGloria Walker
If you’re watching this SlideShare you are either struggling to get leads on Twitter or having problems standing out. As simple as Twitter is, it can be quite difficult to understand. Currently there are over 300 million Twitter users. The sheer volume can be overwhelming (and loud) at times. I share my tips on boosting your Twitter presence in 3 Easy Ways...
Twitter School and #AntiquesRoadshow Live TweetTory Starr
Twitter School was a one-hour workshop I lead on April 7, 2014, for WGBH's board of trustees. The second hour was led by Antiques Roadshow EP Marsha Bemko and Skinner CEO and Roadshow appraiser Karen Keane, who live-tweeted the live broadcast along with our group.
Workshop given at the 2013 Media Coverage of International Justice conference sponsored by the Samir Kassir Foundation and the Global Center for Journalism & Democracy. Apps and tools to track information, strategies for content distribution and community engagement
Twitter Tactics and how to get sales from Twitter..Using social media to improve your business..Social Media Means Business Conference presentation by Rob Ryan of LadyUmbrella - http://www.ladyumbrella.com on June 8th 2011
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
How To Use Social Media In Emergency Response ManagementNatalie Sisson
The aim of this workshop presentation is to provide you with the know-how
necessary when the next crisis occurs, specifically:
Getting to grips with Twitter and Facebook
What should you be using these tools for?
How do you influence chatter?
What are the tools for emergency management to understand “chatter”
8 core areas of SMER Planning
Twitter Training: How I Generate 2 to 3 Leads On AutopilotGloria Walker
If you’re watching this SlideShare you are either struggling to get leads on Twitter or having problems standing out. As simple as Twitter is, it can be quite difficult to understand. Currently there are over 300 million Twitter users. The sheer volume can be overwhelming (and loud) at times. I share my tips on boosting your Twitter presence in 3 Easy Ways...
Twitter School and #AntiquesRoadshow Live TweetTory Starr
Twitter School was a one-hour workshop I lead on April 7, 2014, for WGBH's board of trustees. The second hour was led by Antiques Roadshow EP Marsha Bemko and Skinner CEO and Roadshow appraiser Karen Keane, who live-tweeted the live broadcast along with our group.
Workshop given at the 2013 Media Coverage of International Justice conference sponsored by the Samir Kassir Foundation and the Global Center for Journalism & Democracy. Apps and tools to track information, strategies for content distribution and community engagement
Twitter isn't just for people who love to talk, it's also great for people who want to listen and learn. A beginner's guide to getting started with the social media platform that gives you superhuman hearing powers!
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. What is Twitter?
• Real-time information
network
• Uses tweets - 140
characters or less - to
transmit information
• Can be used via web
browser, mobile devices, or
third-party applications
• Allows links, photos, videos
• Easily integrated into
websites and other social
media
3. Twitter by the Numbers
• 554,750,000 active registered
Twitter users
• 115 million active Twitter users
per month
• 135,000 new users signing up
daily
• 40% of Twitter users do not
tweet but “lurk”
Statistics from Statistic Brain, May 2013 (http://www.statisticbrain.com/twitter-statistics/)
4. How is Twitter Different from
Facebook?
Facebook =
family reunion
Twitter =
cocktail party
5. It’s All About Engagement, Baby
• Be yourself
• Share what interests you
• Engage with others
• Expand your horizons
6. Twitter on One Hour a Week
1a. Lay the foundation: Create lists
7. Twitter on One Hour a Week
1b. Lay the foundation: Use hashtags
8. Twitter on One Hour a Week
HootSuite TweetDeck
Multiple social media
accounts
Twitter only
Web, iPhone, Android Web only*
Tabs & streams Multiple columns, 1 screen
Search Advanced search
Periodic refresh Real time refresh
Analytics & reporting No analytics/reporting
Free & paid versions Free version only
Team collaboration (paid
account)
One user
2. Choose your dashboard
11. Twitter on One Hour a Week
3. Add your social media accounts
12. Twitter on One Hour a Week
4. Put your dashboard to work
13. But…Do I Really Need to Use
Twitter?
Twitter is completely
democratic…if you want to get
something read: establish, be
there first, and then say to
people who are interested and
like you, “By the way I’ve got a
book coming out,” and people
will go, “Oh, we’ll go and check
it out then.”
Neil Gaiman
14. Any Questions?
Book a free initial consultation
Corinne Litchfield
corinnelitch@gmail.com
Editor's Notes
Many thanks to CWC Sacramento for this opportunity to speak with you today about Twitter. My love affair with Twitter started in 2008, when in a job interview at a boutique PR agency, my soon-to-be boss said he didn’t see the value of Twitter as a PR tool. I was intrigued and signed up, and within a few months and several well-crafted tweets to journalists, I convinced the agency that Twitter was not to be ignored. That agency has gone on to list social media management as one of its areas of expertise. As for me, I’ve gone on to help advocacy groups and nonprofits use Twitter as a means of promoting their causes, and I’ve worked with individuals and small businesses to set up Twitter accounts and help them understand how to make the most of Twitter. This morning I’ll briefly talk about what Twitter is, why it should be part of your platform, and how you can make the most of Twitter in as little as one hour a week.
Let’s briefly go over the basics: Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news. Twitter transmits information by way of tweets. Each Tweet is 140 characters long. You can use Twitter through twitter.com, on a mobile device, or via third-party applications. You can post links to content on the Internet, photos, videos. Twitter can be easily integrated into websites and blogs as well as other social media accounts, such as Facebook.
We all may be word lovers here, but numbers do tend to resonate strongly with folks, so here are a few numbers related to Twitter and Twitter users that you may find interesting. These statistics come courtesy of Statistic Brain and were posted in May of this year. The most fascinating figure here to me is the last one on lurking. This means that these Twitter users are simply using the site to get information – they aren’t tweeting out their own content. If these numbers seem overwhelming, it’s okay – I’ll be talking about how you can sift through all the Twitter chatter to find what’s most relevant and important to you.
People often ask me, “But if I have Facebook, isn’t that enough?” Well, depending on what you want to accomplish, it can be, but for the most part everyone you connect with on Facebook is connected to you in some way. Many people use the analogy that Facebook is like a family reunion, whereas Twitter is like a cocktail party. When you go to a family reunion, you may not know everyone intimately, but you are all connected through the family. At a cocktail party, you may know a few people, or you may not know anyone. But you can drop in on random conversations or start one of your own, and find people who have shared interests; people you want to continue to connect with.
When using Twitter, it really boils down to engagement: are you engaging others in conversation? Are others engaging you? Here’s some very simple tips when it comes to tweeting: Be yourself – Let all your alter-egos come out to play on Twitter, except for the raging lunatic. The writer, the amateur baker, the Disney film lover, the karaoke superstar, the foodie, the traveler - all of it is welcome on Twitter. Just don’t be a jerk. Share what interests you – If you just read an article on basket weaving that you found really fascinating, share it on Twitter. If a video clip from Conan O’Brien’s show made you laugh, link to the video in a tweet. If another Twitter user tweeted something you find inspiring or clever, retweet it. Engage with others – On Twitter the @ symbol is used to send a public message to another user. So if you wanted to send a tweet to me, you’d type @CorinneL, then your message. Use it to tell other Twitter users you appreciate them, or how their last tweet made you laugh. Expand your horizons – Remember what I said about the 550 million-plus users on Twitter? A large part of that are authors, athletes, actors, musicians, TV personalities, politicians, literary magazines, publishers. Find folks you admire on Twitter and let them know you like their work. You may be surprised how they respond. I’ve gotten tweets from Chris Noth (Law and Order, Sex and the City) and Josh Mankiewicz (Dateline NBC)
I believe that it’s possible to maintain your Twitter presence on as little as one hour a week. To do this, you’ll have to spend some time building up your account in a way that you are engaging with the people, businesses, and brands that are relevant to you and your writing. We’re going to start from the premise that you’ve created a Twitter account and understand the basics on how to tweet – Twitter’s term for posting – from the Twitter website. The first step in laying the foundation is creating lists. Lists can be public or private, and they are a great way to organize Twitter users into categories you can easily review to find out the latest information. The beauty of lists is that it allows you to keep track of various Twitter accounts without following them. Here’s a screenshot of a public list I created titled Writers and Writing. I don’t need to follow everyone I have included on this list; it’s simply a way of keeping track of authors and publications I like. There are less than 10 members currently on this list, but I have other lists that are much bigger. It’s a good idea to periodically review your lists – I’d recommend once every 3 months – to check for inactive or deleted accounts, people you may want to actually start following (or unfollowing), and accounts you want to add to your lists.
If you’ve heard of SEO, then it may be easy to think of hashtags as Twitter’s version of SEO. By turning a word or short phrase into a hashtag – meaning that you’ve added a pound symbol # to the front of the word or phrase – you’ve enabled other Twitter users to find your content. You can use search.twitter.com to find what hashtags are popular, identify which ones are applicable to you and your writing, and find people to follow who share this interest. A popular hashtag among writers is #amwriting – while you may question just how much writing they are accomplishing if they are on Twitter, the fact remains that it’s a good way to find other writers. I’ve included a screenshot here. Hashtags are like seasoning your food with salt: you want to use them sparingly. I have recently read that sticking with 2 hashtags is best, but I think 3 well-conceived hashtags are fine in many tweets. Many folks like to get cute with hashtags, using them as a way to be funny. Jimmy Fallon recently did a great sketch with Justin Timberlake on how hashtags would sound if we used them in conversation. The best hashtags are short, descriptive, and easy to read.
The easiest way to manage your social media platform is to use a dashboard service. There are several to choose from, but the two popular free ones are HootSuite and Tweetdeck. Each one has its pros and cons. Account Management – When deciding on your dashboard, consider if you want to use one dashboard to manage all your social media: your Facebook Page, your Twitter account, your Facebook personal profile. If that’s your goal, then HootSuite will let you do that. TweetDeck is just for Twitter management. Platform – Another big consideration is access. Do you plan on doing some social media management or posting/tweeting content from your smartphone or tablet? HootSuite offers apps for the iPhone, iPad and Android devices. TweetDeck, as of today, just works on the web – they discontinued all apps earlier this year. User Interface – HootSuite allows you to set up separate tabs to organize your dashboard. I like to have different tabs for each social media account I’ve imported, as well as for my lists. TweetDeck allows you to have multiple columns on one screen, so you scroll through them. Searching - TweetDeck does have the advantage of allowing you to drill down with your searches. Using their search feature you can set up a column that will find any tweets related to specific terms, or tweets on a specific subject by people you follow. Refresh Rates – Refresh rates have to do with how often a site is updated to show the most current information. TweetDeck refreshes your feeds in real-time, whereas HootSuite may take a little longer to refresh. Analytics - If you like looking at reports and analytics on how your posts are doing, HootSuite does offer that feature – some reports are available for a small fee, but many are free of charge. Tweetdeck does not provide any reporting features. Team Collaboration/Management – Once you become the next J.K. Rowling, you will be too busy counting your money to handle your own social media, so you’ll need a team of people working on your posts and tweets. Many big corporations, such as Pepsi, Virgin, and Sony Music use HootSuite for social media management – that’s because the collaboration tools available with the paid account make it easy to assign tasks to team members.
HootSuite allows free users to import up to five accounts, which means that you can use HootSuite to manage not just your Twitter account, but also Facebook, Google+ Pages, and LinkedIn. There are also free apps you can install on HootSuite to import other social networks, including Tumblr, Instagram and self-hosted Wordpress sites. HootSuite’s content management is based on tabs and streams. I typically set up my clients with a HootSuite account as I like the user interface and its flexibility.
TweetDeck is owned by Twitter and it’s a dashboard for Twitter account management. You can set up columns to view your timeline, conversation threads (they call it Interactions) with other Twitter users, retweets, direct messages, list activity, hashtag searches, and so on. One nice feature with Tweetdeck is that you can set it to preview images and video right in the column, rather than clicking through to a link. The columns can also be set to larger sizes for easier viewing. Rather than setting up separate tabs, though, all your columns are on one screen, which means you have to scroll along the bottom to view your columns.
Let’s assume you’ve chosen HootSuite as your primary dashboard for managing Twitter, and you’ve decided to use HootSuite to help you manage your Facebook Page as well. Now it’s time to add them to HootSuite, which is a very simple process of allowing the service to access your accounts. Once you’ve added all the accounts, then set up your tabs and streams and start posting and tweeting away!
Now it’s time to put your dashboard to work. Again, let’s assume you’re using HootSuite as your social media manager. Once you’ve gotten your tabs and streams set up, you can start logging into HootSuite for about 10 minutes a day. That’s your opportunity to do any or all of the following: check your timeline/main feed check any hashtag search streams you set up retweet items you find funny or interesting send tweets on what you’re up to Respond to tweets sent to you One thing I love about HootSuite is being able to schedule messages ahead of time across multiple accounts. Here’s a screenshot of my HootSuite account and a tweet I wrote. Instead of sending it right away, I opted to send it about an hour later, so I used the scheduling tool to set up the day and time for my message. I can even save message drafts I’m working on and finish them when I’m ready to send them out. And if I change my mind, I can delete the tweet before it’s sent out.
After all this, you may either be really excited to start tweeting, or you may be annoyed at the idea of having to set up yet another social media account to try and get more readers. The reality is that self-promotion can be hard work, and if you’re determined to get your writing in front of more readers, you’re going to have to work for it. Author Neil Gaiman is an active Twitter user, but he understands that it’s not for everyone. He also believes, as I do, that writers should avoid Twitter if they feel it’s too much work or they don’t understand how to use it. In the July/August issue of Poets & Writers, Gaiman said: Do I feel that writers should be on Twitter? No, I think writers should write. Do I think people who enjoy using Twitter should use Twitter? Sure. I do it because I like it and it’s fun. And the fact that I like it and it’s fun communicates itself through the feed. People who are interested are going to sign up and stick around and follow me because I’m obviously enjoying it. If you are not enjoying it, for God’s sake don’t do it.