Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Recruitcamp Twitter

512 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Recruitcamp Twitter

  1. 1. Should Recruiters be Twittering?
  2. 2. • How many people have a twitter account? • Personal vs Corporate • Do you tweet? • How often do you tweet? • What do you tweet about? • Do you have a tweeting / twitter strategy? • Do you utilize twitter as a consistent recruitment tool? • Are you leveraging twitter across all social media?
  3. 3. • Twitter is the evolution of real-time messaging • Group Chat Rooms, Yahoo IM or AOL AIM • Blackberry Messenger, Cell Texting • Internal Chat / IM Programs • Social Media to “web 2.0” format • FREE “Micro-blogging” service • Info share between people with common interests, aka “followers” • Instant resource to share your brand with the world • 140 character line = concise (learn the short-cuts) • “Real-time chaos” • "Life moves pretty fast," said Ferris Bueller • Open-source, social media messaging tool
  4. 4. • 105,779,710 registered users • ~300,000 new users per day • 180,000,000 unique visitors • 55,000,000 tweets per day (1 in 2 users tweeting) • 600,000,000 twitter search engine queries per day • 3,000,000,000 requests per day • Imagine your article or site shared this way! • 75% of traffic is OUTSIDE of twitter • Access Twitter through more than 50,000 apps • 30% of users are <25 • 12th most popular site on the web *Danny Sullivan of twitter, 2010
  5. 5. •Go to www.twitter.com and “join” 1. Create a user name - unique 2. Build out your profile 3. Set your preferences 4. Customize your background TRG 5. and start tweeting •Start searching and following others •Direct Messaging or retweeting people • Consistent updates with content (Strategy) 1. Job postings 2. PR / News 3. Blog links • Download and leverage twitter management tools
  6. 6. With only 140 characters allowed, need to learn the shortcuts • URL shortening • Ex: www.recruitcamp.com to http://bit.ly/10RYax • Ex: www.quintiles.com/careers to http://bit.ly/culjff • Be concise, use your text-speak • Hash Tag # = a searching and text filter feature • Ex: #job for a job tweet • Ex: #recruitcamp to tweet on this event • @username to send a message or mention in a tweet • @robhumphrey2010 • Dusername is a direct message to a • Not following but want to recruit them!
  7. 7. JUST TWEETING IS NOT ENOUGH! •Utilize hash tags for searchability and to increase followers •Links are best when merged with a url shortening tool • More common and less commercial in twitterville •Job postings are PR for your Brand! • Use a timer to get to the right audience Examples 1. HIRING: Sr. Product Development Engineer - Medical Device, RTP NC - The Wellington Group http://bit.ly/mO7lp #job #employment 2. Looking for: Product Development Engineer – Medical Device http://bit.ly/9Q6Xiy posted on @Oodle
  8. 8. • Third-party apps (desktop and mobile) • Tweetdeck - http://www.tweetdeck.com/ • seesmic - http://seesmic.com/ • i-phone and Blackberry apps • Url shorten tools • http://bit.ly/ • http://tiny.cc/ • Tweet timers • http://futuretweets.com • http://www.twaitter.com/ •Twitter Job Boards • http://www.twitjobsearch.com/ • “Share this” app wordpress • retweet button • “share this” balloon / buttons
  9. 9. • Twitter Search Tools • http://search.twitter.com/advanced • http://www.twellow.com/ • http://tweepsearch.com/ • Boolean or Google Logic • Ex: in:twitter.com sas programmer • http://www.boolify.org/index.php
  10. 10. • Excellent social media connection tools = open source • tweet once, update everywhere! • Be concise and develop a strategy • Leverage the tools and apps available to you • Be creative, no right or wrong but what works = ROI • “Just Do It” Thank You
  11. 11. Twitter Sites for Recruiters http://www.recruiternewsletter.com/Twitter_Stephanie.pdf http://www.slideshare.net/thomasshaw/using-twitter-in-recruitment http://www.booleanblackbelt.com/2010/02/twitter-101-for-recruiters/
  12. 12. For additional / future questions contact The Recruiting Guy: email @ chris@twgrecruiters.com phone @ 910-338-2795 ext 119 Connect with me: LinkedIn @ www.linkedin.com/in/chriswellington Twitter @ http://twitter.com/therecruitinguy Facebook @ www.facebook.com/TheRecruitingGuy Ecademy @ www.ecademy.com/user/chriswellington inside919@ http://inside919.ning.com/profile/TheRecruitingGuy Blog @ www.therecruitingguy.com (comments and posts highly encouraged)

×