The document provides tips for using social media effectively as part of the Malini Foundation and Malini Club's work. It discusses monitoring relevant articles and resources using tools like Google Alerts and Twitter lists. Key tips include scheduling posts at optimal times, using hashtags and mentions to engage others, and maintaining consistency to establish credibility. Photos and building hype for events are also encouraged to increase engagement.

1. Social Media
Training Deck

2. Why is Social Media
important?

3. Social Media is crucial because…
it allows the Malini Foundation and
Malini Club to share stories and
progress from our work in order to
raise awareness of our programs. It
keeps our supporters up to date on
our activities, while building a brand
as a effective and trustworthy
organization.

4. How to use Social Media effectively?
The Malini Club focuses on their
creation and implementation of
events to raise awareness. Thus,
social media should be utilized to
promote these events through a
mixture of media: articles that relate
to the topics explored, pictures,
videos, quotes, other events, etc.

5. Social Media Tips
and Tricks

6. What is Monitoring?
Monitoring involves gathering
proper articles to post on social
media or simply gathering
resources to gain a better
perspective about a specific
topic (education, women’s
rights).

7. When I monitor to gather
information, I use a Google Drive
excel file to document everything
so it’s easy to find the links again
when scheduling posts.

8. Best Ways to Gather Sources
• Set up Google Alerts
Google Alerts are a great way to find
articles of a certain kind. To do this,
simply set up an alert for the key words
you are looking for in the articles. Every
couple days, any article that has this
word as the main focus in the title or
content will appear in an email. I use
the articles from here a lot because
they are reliable.

9. Google Alerts

10. Best Ways to Gather Sources, part. II
• Create Twitter Lists
Twitter lists are lists you can put together of
accounts that fulfill a specific purpose in
terms of monitoring (education, girl’s rights,
child brides, etc). To make a good Twitter
list, you need to make sure the users you put
in the list are reliable and are the best
choices for the list. You don’t need to follow
the twitter for them to be in a list. Also, make
the list private so outsiders can’t see the
creation of these lists.

11. Twitter Lists

12. After Monitoring
• Once you are finished monitoring and
find all the sources/articles needed, it’s
time to schedule your posts.
• Key times to tweet
• 9 – 10 am (morning)
• 12 -- 2 pm (lunch time - best)
• 8 – 9 pm (after dinner)

13. Tips for Scheduling
• To schedule tweets, I use the site
Hootsuite since it allows you to
schedule tweets in as far as advance as
you like, easily and effectively.
• Always tweet
the link to the
source of the
information
contained in
the tweet

14. For Twitter,
use the
website Bitly
to shorten the
characters of
the link. This
maximizes the
amount of
words you fit
into a tweet.

15. In your tweets
Mentions (@): Use @s on
Twitter to tag to other Twitter
users (using their proper
Twitter account username as
seen on their page).

16. – Tag ALMOST everything! Tagging
allows us to build relationships and
create focused conversations with
others by showing them that we
are talking about a specific topic,
person, or group through a post.
– If you post an article, tag the
organization with the @s (don’t
retweet posts from popular news
sources).
Tips on Tagging Tweets

17. In your tweets, part II.
• Hashtags (#):
– Use #s on Twitter and Facebook as
clicks on hashtags open up a search
stream that shows all posts/tweets
related to the topic, giving
organizations and individuals the
opportunity to listen, find people
talking about the topic, and insert
themselves into conversations.

18. Certain Tips for Twitter
For Twitter, use the “unfollow/
follow” rule to gain followers
• Follow and then quickly unfollow
accounts that currently follow a
reputable Twitter user. The follow will
get their attention by notifying them.
The purpose of the unfollow is that in
social media, a strong ratio of followers
to following is important.

19. Certain Tips for Twitter, part II.
• Consistency is key! Activity on social
media establishes the Club as a
legitimate source of information on the
issues and events we work on.
• For Club events, begin to tweet about 2
weeks before it to build hype
• Tweet photos as often as possible.
Tweets with photos, in general, get
retweeted 3x more

20. Certain Tips for Twitter, part III.
• Never reference Sri Lanka in any tweets.
Since our target audience does not
include Sri Lanka we should avoid using
the term particularly on Twitter as it is
much more public than the Facebook
page. Use “SL” instead
• Make your audience a priority and reply
promptly to any comments, replies,
retweets and new followers that you
receive.