100 slides on how to use twitter

1. Twitter
By Aabha Sharma

2. Learning Objectives/ Outcomes
In this course you will:
• Learn what Twitter is (History, purpose and use)
• Learn and use twitter’s glossary, terminology and vocabulary
• Create personal and business twitter profile.
• Understand the twitter interface and its privacy settings
• Describe the different types of twitter interactions and their
limits
• Discuss the processes and steps for the creation of a twitter
community
• Define and describe what is hashtag and what is the purpose and
use
• Describe the characteristics of what makes a good tweet

3. Learning Objectives/ Outcomes
• Explain how to add medias to tweets and the limitations
• Describe the process of scheduling a tweet
• Describe the type of analytics performed on twitter accounts
• Explain how to use competition to find targeted customers
• Describe ways to achieving Lead generation in twitter
• Discuss the impacts of influencers
• Explain ways to integrate Twitter on other platforms and
share meaningful content
• Discuss and explain twitter ads and its functionalities
• Setup and use a third-party tool to manage your Twitter
actions
• Create engaging content including Ads and media
• Setup an optimized schedule for Tweets

4. Course agreement and evaluations
• Assignment 1: Start building your community (25%)
• Assignment 2: Create a scheduling Tweet (25%)
• Assignment 3: Create a product/service campaign
(25%)
• Assignment 4: Create a schedule plan and make 5
optimized tweet (25%)

5. Twitter exploration
• https://www.canva.com/learn/twitter-for-
business/
• https://oursocialtimes.com/5-intriguing-twitter-
marketing-case-studies/
• https://audiense.com/tag/twitter-case-studies/
Advertise on twitter:
https://ads.twitter.com/login?ineligible=true
Use twitter with Square space
https://support.squarespace.com/hc/en-
us/articles/206543317-Using-Twitter-with-
Squarespace

6. Session 1: Overview of Twitter
• Twitter History
• Twitter glossary
• Profile creation
• Understanding the Twitter interface
• Twitter settings
• Privacy settings on twitter
• Profile of other members

7. Introduction to Twitter
• What are Microblogs and what is microblogging
• Twitter is a social-networking platform used to
report, react to and engage with topics of interest.
• Say what you want to say in 140 characters or less.

8. Twitter users can:
• Find and add friends. Adding friends is NOT a mutual
relationship—they do not have to accept you as a friend for
you to be able to follow them.
• Find and follow companies, entertainers, politicians, and
more.
• Create a short bio—about one sentence in length.
• Share links to anything on the Web.
• Use privacy settings to control what information is shared with
whom.
• Track “trending topics”—the most popular topics of
conversation on Twitter.
• Search for what all Twitter users are saying about a certain
phrase, whether it is “trending” (very popular) or not.

9. A Few Twitter Statistics
• December 2009 – 1 Billion + Tweets
• January 2010 – 1.2 Billion + Tweets
• Grew 1,382% between February 2008 and February
2009
• January 2010 – Tweets passed 10 Billion mark
• Since July 2006 Twitter has averaged approximately
232.5 Billion tweets per month
• In 2012, more than 100 million users posted 340
million tweets a day

10. Why Twitter? – Networked Society
(McLoughlin and Lee, 2007)

11. Why Twitter? – Participation and
knowledge building
• Everyone is a content creator – allows
personalization
• Participation metaphor – Linking up with a
community of people who share your interests and
SMES
• Knowledge-building paradigm – Features sharing
and content creation
• Live event reporting: finding out what people are
talking away from conferences, debates, sporting
events, etc., in real time
• Enhances digital literacy.

12. History of twitter
• Brainchild of the programmer who worked at the
podcasting company Odeo Inc. in San Francisco in
2006
• Jack Dorsey (@Jack), Evan Williams
(@Ev) and Biz Stone (@Biz)

13. Reason Behind The Emergence of
Twitter
•In a meeting Jack
Dorsey introduced the
idea of an individual
using an SMS service
to communicate with a
small group, a concept
partly inspired by the
SMS group messaging
service TXTMOB.

14. That name
• FromtwttrtoTwitter
• Inspiration from flickr
• a short burst of inconsequential information
• More of an information network than social network
Why 140 characters
• Small bursts of information
• 160 characters was the SMS carrier limit

15. logo
• From July 2006 to September
14, 2010
• From September 14, 2010 to
June 05, 2012
• From June 05, 2012 - present

16. How twitter makes money
• 86% revenue from the ads
• Twitter uses promoted tweets, promoted accounts
and promoted trends
• Twitter also sells promoted tweets to marketers, and
these then appear in users' Twitter feeds.
• Algorithm to target promoted tweets into right users
timeline.
• Promoted accounts are those paid for by an
advertiser that Twitter places in targeted users'
"Who to Follow" list.
• Data licensing

17. How twitter has changed media
and politics
• Everyone can create their own newspaper or news cast
• Political communication has changed profoundly
• On the day of the 2016 U.S. presidential election,
Twitter proved to be the largest source of breaking
news, with 40 million election-related tweets sent by
10 p.m. (Eastern Time) that day

18. Twitter for business
• Communication with employees and customers
• Building or spoiling a relation with tweets

19. Twitter glossary
• @sign
• Blocking
• DM
• Favorite
• #FF or Follow Friday
• Find People/Who to follow
• Follow, Follower (tweeps, tweeples)
• Handle, Username
• Hashtag (hashtags.org)

20. Twitter Glossary
• What the trend (website)
• Twitter Search (#yourhashtag)
• Trendistic (website) – to track popular topics
trending
• Tagdef (website) – tracks trending tags with
explanations
• Twubs – groups and tag categories
• Tegalus – user – generated directory of many
thousands of tags
• Twemes – real – time timeline of hashtags (tweets
containing popular tags)
• TweetDeck, HootSuite

21. • Following vs Friending
• Lists – collections of Twitter accounts (public/
private)
• Mention - @username
• MT or MRT
• Mute
• Profile
• Promoted Tweets
• Reply, @Reply
• Retweet
• RT
Twitter Glossary

22. Twitter Glossary
• Short code
• Subtweet/ sub tweeting
• TBT or Throw back Thursday
• Timeline
• Top Tweets
• Tos (Terms of Service)
• Trending Topic
• Tweep
• Tweet
• Tweet Button (for a website)
• Twitterati

23. Twitter Glossary
• Twitterer
• Twittospehere – all the people who tweet
• Twitterverse – users, tweets, cultural conventions
• Unfollow
• Username, Handle
• Verified Account
• WCW (#WCE) women crush wednesday

25. Trend 1

26. Trend 2

27. Trend 3

28. Trend 4

29. Trend 5

30. Learning Objectives
• Twitter Presence
• Customizing the profile page
• Twitter Biography
• Design Customization
• Pinning
• Find resources for Twitter image sizes

31. Twitter Profile

32. What do I say?
A Few Ways to add value to people you know:
• Answer someone’s question
• Give someone props on an accomplishment
• Share thoughtful commentary
• Provide a relevant or interesting link
• Tweeting About Something You Did With People So
they Tweet Back At You
• Write post to engage people

33. Set-up Twitter for Text Messaging
Click the Mobile link on the Settings menu if you want to use Twitter with text messaging. If you
want to use text messaging enter your mobile phone number in the text box under #2. Click the
Start button to verify your mobile phone. Send this text message to Twitter at 40404: “GO”. If
Twitter receives your message a confirmation message will display on your mobile phone and on the
next screen in Twitter.

34. Be yourself
• Create excitement or buzz
• Show your potential: E.g. fitness guru, problem
solver
• Tell what you really do or are

35. Another example of curiosity:

36. Explore how to pin a tweet

37. How far you can reach??

38. SESSION 4
• Rules of “Following”
• Sanctioning the offending account
• Followers to following ratios
• Accounts with balanced followers and following
• Accounts with more following than followers
• Accounts with more followers than following

39. Twitter bots
• Bots
What bots can do with this API:
• Retweet Tweets
• Favorite Tweets
• Follow Users
• DM Followers
• Public reply to tweets
• DM reply to tweets
• Add user to Twitter list
• (Don’t Use the twitter to spam anyone)

40. Twitter Bots
• 70 million accounts are suspended by Twitter
recently
• @DearAssistant
• @EarthquakesSF
• @everyword
• @Tauntbot
• @tinycarebot (Positive influence)
• @TheNiceBot (positive influence)
• What is Botometer (By Indiana university)

41. Differentiating between Fake and Real
accounts
• Fakeness based on Bots
• Fakeness based on ingenuine people
• Bot without a code
• Twitter bots
• https://digitalinspiration.com/product/twitter-
bots#how

42. Importing contact list to twitter
• Gmail
• Yahoo! Mail
• AOL
• Hotmail
• Find people you know

43. Using hashtags in Twitter
• Exploring Hashtags:
▫ Don’t use a space in the hashtag
▫ Use capital letters for each word
▫ Hashtags for excitement, sacrcasm, ironic or funny
▫ 3 hashtags rule
▫ Example : #sweepstakes #win #contests #giveaway
https://www.hashtags.org/
TweetDeck
• Pinning your own tweet (Example)
• Difference between Moments and Tweets

44. Twitter Lists
• Not required to follow people who are in the list
• How to create a list and how to add members to the
list
• Subscribing to other people’s lists (Social media lists)
• TweetSuite

45. Session -5
• Differentiate yourself from your competitors
• The brand combines an often sassy attitude with
content that focuses on demonstrating the science
of sleep. Friday is our second favorite F word.
Foam is the number one

46. Target your ideal customer
• @BlazePizza
• Being honest and upfront
• Show your unique point of view
• @Square (Friendly, helpful tone but act as a cheerleader and
mentor.)
• Refine your brand voice via twitter:
• Ask questions like: Who is your ideal customer? What archetype
best describes them? Who isn't an ideal customer, and why?
What are the characteristics of your ideal customer, and why do
they have an affinity for your brand? What’s your brand’s point-
of-view?

47. Qualitative facts for your tweets
• 1 It’s audience appropriate (what & when)
• 2 Good content = not a product pitch
• 3 Leaves room for Retweeting
• 4 Influences (your audience)
• 5 Is a well-defined piece in your overall social media
strategy
• 6 Is Retweeted by your influencers (not just your
colleagues & friends)

48. Quantitative facts for your tweets
1 Tweet is Retweeted and/or commented on
2 Creates a high amount of impressions (reach);
influencers have many followers

49. Photo, gif and advanced photo
options
• Creating a thread of tweets and adding location to
pictures
• Tagging people to your pictures
• Adding a poll to your tweet or tweet thread
• No tags for animated gifs
• Does photo or gif uses any characters??

50. What are the size and file type requirements?
• Photos can be up to 5MB; animated GIFs can be up
to 5MB on mobile, and up to 15MB on web.
• Only GIF, JPEG, and PNG files.
• No BMP or TIFF files.
• Your photo will be automatically scaled for display in
your expanded Tweet and in your gallery.

51. Difference between looping gifs
and animated gifs
• How looping gif will work on twitter
• How animated gif will work on twitter
There are four ways to share videos on Twitter:
1.Record: You can record, edit and share videos from the Twitter app
(Twitter for iPhone or Twitter for Android OS 4.1 and higher).
2.Import: If you use the Twitter for iPhone or iPad app, you can import
videos from your device.
3.Upload: You can upload videos to twitter.com.
4.Go live: Learn how to create a live video right from your Twitter app.

52. Creating a live video
• How to start a live video:
▫ Tap the compose icon
▫ Tap the live video icon
• How to end a live video:
▫ You can end a live video at any time by swiping down
and tapping End video
▫ Complete twitter tutorial
▫ https://help.twitter.com/en/using-twitter#tweets

53. How to schedule and reschedule
tweets
• Services needed:
▫ Twitter
▫ IFTTT.com
▫ Google Calendar
▫ Buffer Social Scheduling
▫ Live demo
▫ schedule tweet

54. Session - 6
• IT analyzes your twitter account and tells you the best time to tweet

55. To see when your followers are
online and most responsive

56. Target audience analysis
• Google Trends: uncovers where your target customers are predominantly
located
• Alexa: transforms raw data into meaningful insights that will help you find
your competitive advantage
• Quantcast: provides free, accurate and dependable audience insights for
over 100 million web and mobile destinations
• Ahrefs: provides a tool to help you identify all the backlinks to any
competitors, showing you which industries and third-party websites may
be the most interested in what you have to offer. This is one of the best
tools for finding SEO and online marketing opportunities
• Test your own audience via SurveyMonkey
• Lead Magnet
• MailChimp

57. Lead Magnet example:

58. Linking your other products to twitter

59. Adding text to your Header image

60. Buyer Persona
• Customer Avatar
• https://app.xtensio.com/
• https://optinmonster.com/how-to-create-a-concrete-buyer-persona-with-
templates-examples/

61. Twitter Analytics

62. Social message optimizer – co-
schedule
• Social message optimizer

63. What your twitter feed should
contain
Live Video: Periscope (App by Twitter)
Generate Twitter Influencer: https://klear.com/
TwChat (Twitter chat) , Twubs

64. Session - 7

65. Auto Retweet vs. Retweet with a
comment
• Retweet

66. • Retweet with a comment
Auto Retweet vs. Retweet with a
comment

67. Retweet without a comment

68. Retweet with a comment
Undo and deleting a retweet

69. Manual Retweet
• Step – 1

70. Manual Retweet
• Step -2

71. Manual Retweet
• Step – 3 Remove unnecessary spaces
• Step - 4 Compose the new Tweet

72. New to Twitter?
• Use it as a news source
• Tweet everyday
• Include new and popular hashtags
• Answer questions
• Follow influencers
• Follow not more than 2000 people
• Twitter is a public platform and not personal
• No need to protect tweets

73. Twitter Ads
• Promoted Tweets
• Promoted Accounts
• Promoted Trends
• Visibility of promoted ads based on your mobile
location, IP Address, apps installed on your device

74. Ad opt -out
Google’s ad settings
https://adssettings.google.com/authenticated
• Choose to opt out of the Ads
• http://optout.aboutads.info/?c=2&lang=EN
• Opt out of interest based advertising:
• http://optout.networkadvertising.org/?c=1#!/
• Google opt- out browser addon
• https://tools.google.com/dlpage/gaoptout
• Google’s privacy policies for ads
• https://policies.google.com/technologies/ads

75. 8 types of Twitter Ads – Twitter Cards
• Objective based Campaign – Recommendations
based on your objectives
• Custom Campaign
• Types of cards:
▫ App Card
▫ Gallery Card
▫ Lead generation cards
▫ Photo Card
▫ Player Card – companion for youTube n SoundCloud
▫ Product Card
▫ Summary Card
▫ Website Card

76. Twitter Cards

77. • Canva
List of tools for picture perfect
creative content

78. List of tools for picture perfect
creative content

79. BeFunky

80. Recite This

81. Pictaculous

82. Skitch

83. Make a GIF (MakeAGIF.com)

84. GIF

85. Social image resizer tool

86. Instant Eye Dropper

87. GIMP

88. Ad that generated 1000 RTs in 30
minutes

89. Scheduled Tweets via creative tab

90. Scheduled Tweets via Tweet
Composer

91. When to promote

92. List of activities :
1. 5 tweets with features:
1. Lists
2. Live videos
3. Hashtags
4. Pinning a tweet
5. Creating a twitter Bot
6. Creating a moment
7. Scheduled Tweet using IFTTT
8. Tweriod report generation
9. Exploring tools like: alexa, google trends, twitter
analytics, tweetdeck, ahrefs, social messageoptimzer

93. List of activities
• Creating a lead magnet for your website
• Mailchimp
• Link your other products to twitter
• Add text to your header image
• Create buyer persona
• Plan a scheduled chat with Twubs or TwChat
• 2 Manual Retweets ,one retweet with comment and
5 retweets
• Explore your twitter Dashboard via
analytics.twitter.com
• Opt –out of ads

94. List of activities
• Try all the picture perfect creative content tools