The document summarizes the objectives and findings of a consumer survey about snacks conducted among 50 respondents. The survey aimed to study satisfaction levels, preferences, popular flavors and future expectations regarding snacks. It analyzed data on chips being the most liked snack. Tangy Tomato was the most preferred flavor of popular brand Lays chips. The survey also gathered opinions on packaging, flavors, consumption occasions and locations. It found Lays has a strong market position and consumers would like more flavors.

5. The first objective of the research project is concerned with finding out what Percentage of people likes to eat CHIPS . Out of 50 respondents 49 like to While 1 don’t. YES 98% NO 2%

6. Our second objective is concerned with finding out which snacks they preferred. CHIPS 34% BISCUITS 22% NAMKEEN 14% BUJIA 22% OTHERS 8%

7. The third objective was to analyze the preference of chips by the people . YES 84% NO 16%

8. Fourth objective was to find out how which time of the day you prefer the Most. MORNING 16% AFTERNOON 14% EVENING 64% NIGHT 14%

9. The fifth objective was to analyze the reasons for the popularity of the most preferred chips . HALDIRAM 6% UNCEL CHIPS 10% LAYS 82% BINGO 2%

10. Sixth objective was to find out how which flavor of lay’s chips people like the Most. AMERICAN FLAVOUR 10% PLAIN SALT 8% TANGY TOMATO 60% CHAT STREET 22%

11. Our seventh objective was to find out which all places do the people consume lay’s chips most. COLLEGES 62% RAILWAY STATION 16% PUBLIC PLACE 10% BUS STOP 12%

12. The eighth objective was to find what compels them to buy lay’s chips .

13. Ninth objective was to find out how people rate the lay’s chips. EXCELLENT 26% GOOD 52% AVERAGE 22%

14. The tenth objective was to analyse which size of lay’s chips people generally prefer the most. LARGE 10% MEDIUM 52% SMALL 38%

15. The eleventh objective of the research project is concerned with finding out how often people consume lay’s chips. VERY OFTEN 22% OFTEN 24% SOMETIMES 40% RARELY 14%

16. Our twelth objective was to find out who all in respondent’s family prefer lays chips. ALL 60% CHILDREN 36% PARENTS 4% GRANPARENTS 0%

17. The thirteenth objective was to find the opinion about the lay’s market position in the cumulative market. YES 92% NO 6% CAN’T SAY 4%

18. Fourteenth objective was to find out the opinion of the people as they need lay’s chips in some more flavor. YES 84% NO 16%

19. Our fifteenth objective is concerned with the sources of information regarding lay’s chips. ADVERTISING 68% LIVE DEMONSTRATION 4% RETAIL OUTLETS 14% HOME SHOPPING 14%

20. Our sixteenth and last objective was concerned people opinion about the health. We asked do lays is a junk food. YES 58% NO 42%