We relate, in this presentation, ways brands can leverage mobile technologies to reach consumers at the bottom of the pyramid and convert them to loyal customers.
Catching and retaining consumers attention has become increasingly difficult in today's market with competitors coming up with crazy offers to snatch their attention away from your brand. Chichi helps solidify the customer base by helping brands sponsor their loyal customers phone calls.
Econet Zimbabwe in partnership with JUSTPALM.com launched in February 2015 one of the largest mobile marketing campaigns aimed at helping brands connect with their consumers, engage with them and convert them to shoppers.
We present in this document our range of products with the main focus being on Sponsored Call Marketing. We also have other interesting products that we believe can be of great help in your mobile marketing strategy. Contact us on our website: www.justpalm.com
The South African market saw a groundbreaking innovation from the popular SHIELD deodorant brand giving away free talk time to everyone to call their loved ones anytime for free. But before connecting calls, SHIELD played a small but catchy and interactive 15 seconds Audio Ad to incite these users to redeem a 15% discount coupon try the new SHIELD on promotion in-store
JUSTPALM.com is a Johannesburg-based Mobile Marketing & Media Agency. We help brands incorporate a mobile element in their marketing, communication and media plans.
Our clients are Fortune 500 companies in the FMCG and Media sector across Africa.
Catching and retaining consumers attention has become increasingly difficult in today's market with competitors coming up with crazy offers to snatch their attention away from your brand. Chichi helps solidify the customer base by helping brands sponsor their loyal customers phone calls.
Econet Zimbabwe in partnership with JUSTPALM.com launched in February 2015 one of the largest mobile marketing campaigns aimed at helping brands connect with their consumers, engage with them and convert them to shoppers.
We present in this document our range of products with the main focus being on Sponsored Call Marketing. We also have other interesting products that we believe can be of great help in your mobile marketing strategy. Contact us on our website: www.justpalm.com
The South African market saw a groundbreaking innovation from the popular SHIELD deodorant brand giving away free talk time to everyone to call their loved ones anytime for free. But before connecting calls, SHIELD played a small but catchy and interactive 15 seconds Audio Ad to incite these users to redeem a 15% discount coupon try the new SHIELD on promotion in-store
JUSTPALM.com is a Johannesburg-based Mobile Marketing & Media Agency. We help brands incorporate a mobile element in their marketing, communication and media plans.
Our clients are Fortune 500 companies in the FMCG and Media sector across Africa.
UK Retail - Rising Role Of Mobile For Modern Grocery BuyersInMobi
InMobi Vertical Insights series helps brand
advertisers understand how consumers
use mobile media to research and shop for
products and services, and how mobile
complements other channels throughout
the purchase process.
Mobile promotions are one of the most cost-effective marketing strategies you can harness. Not only do they allow you to deliver digital incentives quickly and easily to consumers’ mobile devices, but also they allow your company to offer customers instant gratification. This platform can be used to drive activation's /sales, increase brand awareness, and strengthen customer loyalty within your market.
a hypothetical business plan for vodafone against its new competitor reliance jio.
reliance has given a very tough competition in Indian telecom industry and would become a major player in the future.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
Zoom Media is the world’s leading digital advertising agency connecting your business to the local community all day, every day.
Along with supplying an advertising platform for some of the world’s largest companies, Zoom Media offers small to medium enterprises the opportunity to reach millions of active adults through extensive partnerships with all of the UK’s leading health and fitness operators and universities.
Nearly every outlet of a marketing program converges on a mobile device. Think about it. From Facebook and Twitter to email and apps, many of your consumer/brand interactions happen via mobile. Mobile marketing strategy is likely on your list of things to improve this year or you wouldn't be reading this. But don't worry - we have answers and best practices to share for all your mobile quandaries.
Our world is more Mobile now than ever. Consumers are always on the move and it is increasingly hard to reach them through traditional channels like TV, Radio and Internet. In 2013 there were more than 6 billion subscriptions. With increasing penetration of mobile phones to the most rural areas, mobile networks cover more than 90% of the world’s population. Availability, affordability and ubiquity make the mobile phone an essential platform for retail marketing and business to customer communication.
The mobile phone has become the new “must have” for any serious “innovative” marketing project. Due to the rapidly expanding capabilities of smartphones, there is a misconception that ‘archaic’ technology such as SMS is not up to the task at hand. The truth is far from it.
Most brands now choose SMS as a must-have when planning their mobile strategy. One of the reason behind this is that while there are 1 billion smartphones, there are 5 billion feature phones. All these phones have built-in SMS capability.
By using MobiWeb’s enterprise platform, companies can send marketing campaigns, notifications, promotions and special offers, increasing brand awareness, customer acquisition, customer retention and driving sales.
Furthermore companies can globally receive SMS messages from consumers, engaging their target audience, increasing customer loyalty, retention and reactivation by initiating 2-way communication with the consumer through Inbound Marketing.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
UK Retail - Rising Role Of Mobile For Modern Grocery BuyersInMobi
InMobi Vertical Insights series helps brand
advertisers understand how consumers
use mobile media to research and shop for
products and services, and how mobile
complements other channels throughout
the purchase process.
Mobile promotions are one of the most cost-effective marketing strategies you can harness. Not only do they allow you to deliver digital incentives quickly and easily to consumers’ mobile devices, but also they allow your company to offer customers instant gratification. This platform can be used to drive activation's /sales, increase brand awareness, and strengthen customer loyalty within your market.
a hypothetical business plan for vodafone against its new competitor reliance jio.
reliance has given a very tough competition in Indian telecom industry and would become a major player in the future.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
Zoom Media is the world’s leading digital advertising agency connecting your business to the local community all day, every day.
Along with supplying an advertising platform for some of the world’s largest companies, Zoom Media offers small to medium enterprises the opportunity to reach millions of active adults through extensive partnerships with all of the UK’s leading health and fitness operators and universities.
Nearly every outlet of a marketing program converges on a mobile device. Think about it. From Facebook and Twitter to email and apps, many of your consumer/brand interactions happen via mobile. Mobile marketing strategy is likely on your list of things to improve this year or you wouldn't be reading this. But don't worry - we have answers and best practices to share for all your mobile quandaries.
Our world is more Mobile now than ever. Consumers are always on the move and it is increasingly hard to reach them through traditional channels like TV, Radio and Internet. In 2013 there were more than 6 billion subscriptions. With increasing penetration of mobile phones to the most rural areas, mobile networks cover more than 90% of the world’s population. Availability, affordability and ubiquity make the mobile phone an essential platform for retail marketing and business to customer communication.
The mobile phone has become the new “must have” for any serious “innovative” marketing project. Due to the rapidly expanding capabilities of smartphones, there is a misconception that ‘archaic’ technology such as SMS is not up to the task at hand. The truth is far from it.
Most brands now choose SMS as a must-have when planning their mobile strategy. One of the reason behind this is that while there are 1 billion smartphones, there are 5 billion feature phones. All these phones have built-in SMS capability.
By using MobiWeb’s enterprise platform, companies can send marketing campaigns, notifications, promotions and special offers, increasing brand awareness, customer acquisition, customer retention and driving sales.
Furthermore companies can globally receive SMS messages from consumers, engaging their target audience, increasing customer loyalty, retention and reactivation by initiating 2-way communication with the consumer through Inbound Marketing.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
mRadio Station is a JUSTPALM.com product to helps Commercial Radio Stations in Emerging markets reach the unreachable communities using mobile phone technologies.
This is a great mobile product to help communities stay in touch, on-demand, with the latest news headlines - Let it be political news, music news, comedy and gossips around town.
Don't forget to "LIKE" our Social Media page (Facebook, Google+, Twitter, LinkedIn): JUSTPALM.com
I recently made a presentation to a group of marketing experts at the 2nd Annual Marketing to Low Income Consumers Master-class.
Attached was my presentation. In summary, whatever marketing strategies we have employed in the past are irrelevant. It seems no one really knows how to market to this economic class. What we do know is that Africa has the fastest urbanization rate in the world and so the key thing is how do we make transition easier for them with our products?
Marketing shouldn’t meet customers at their station in life, it should ASPIRE to a higher level and offer a social value; quite often that is the failure of the strategies at the BOP.
Our products must have a purpose. They should cater for people with rural income but urban aspirations.
Please go through the presentation and I look forward to your views on this topic. As marketers, we need to fully understand the BOP; who are they? and only then can we begin to crack and develop strategies that work for them.
Many companies have resulted in developing LUP's for the sake of driving penetration, distribution and affordability. Do you think this is the right way to go? Personally, I think there's so much more to it than just driving penetration with smaller packs.
Share your views and let's discuss more.
The notion that the Bottom of the Pyramid (BOP) consumers is a segment that is not important for the long-term viability of most of the businesses is no more classified as ‘accepted wisdom’. There is a shift in thinking of MNCs which now are considering BOP consumers as a potential source of revenues as well as drivers of innovation. Targeting the subsistence marketplaces poses various challenges for MNCs, but has favourable outcomes for BOP participants, economy and business organizations. This paper identifies the challenges of launching products targeting BOP markets in India and discusses the implications for consumers, national economy, and companies targeting BOP consumers.
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...Anurag Kumar
Project Shakti is a rural distribution initiative in small villages. The project benefits HUL by enhancing its direct rural reach and at the same time creates livelihood opportunities for underprivileged rural women. Shakti started with 17 women in one state. Today, it provides livelihood enhancing opportunities to over 65,000 Shakti Entrepreneurs who distribute our productions in more than 165,000 villages and reach over four million rural households.
As per Unilever Sustainable Living Plan, Unilever will increase the number of Shakti entrepreneurs that it recruits, trains and employs from 45,000 in 2010 to 75,000 in 2015 globally.
Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions. This case looks at the strategies on how to capture the emerging markets and work at the grass root level with the consumer behaviors. Not only understand the consumer behavior, but introduce the need and also the products to the consumers who NEVER used any product in that area.
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
Cutting Edge Proximity Marketing Platform. Where WiFi Hub locations can bring in local advertisers. Deliver targeted advertisements and video infomercials.
360 degree advertising is a norm these days, the availability of mobile technology should put the idea into action far more easier than before. But, did you know that 360 also exist inside Mobile Advertising? This paper summarized the functionality and how you should be taking your next mobile advertising beyond placements and conversion.
A presentation I gave at the Marketing Natives event in Vienna on Monday 15 September 2014 looking at the importance of mobile marketing, some innovation in mobile advertising and the job opportunities in the sector.
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
8. 8
Capturing the rural market through a
mobile strategy requires a
different go-to-market approach
Rural
Mobile Marketing
9. 9
The rural market has its own particular
momentum and buying
behavior for which any mobile
strategy will have to adapt to succeed.
Rural
Mobile Marketing
11. 11
Rural communities use
feature phones.
The vast majority (>80%) of mobile
phones in rural markets are feature
phones. SMS and voice are
the only carriers available to talk to them.
Rural
Mobile Marketing
12. 12
Rural communities have
low level of literacy
Nearly half of the rural adult
population has little or no
formal primary education
level.
Rural
Mobile Marketing
13. 13
Rural communities are
low ARPU
subscribers.
The Average Revenue Per rural
Subscriber is < $2 p/m. This category of
mobile subscribers always run out
of credit to call their loved ones.
Rural
Mobile Marketing
14. 14
Rural communities
prioritize on the
essential only.
For every dollar earned, they
need to make critical decision between
either buying airtime, soap,
sugar, salt, beer, etc.
Rural
Mobile Marketing
15. 15
To stay TOP in their minds, a successful
mobile strategy will have to adapt to their
cultures, device types and limitations.
Mobile
Marketer
16. 16
The best mobile strategy for
rural communities will have to largely
use voice as carrier; it requires the
least level of literacy.
Rural
Mobile Marketing
18. Sponsor their calls, get their
ears.
Sponsored Call
Marketing
Chichi Sponsored Call helps consumer
brands acquire new customers and retain
loyal ones by sponsoring their phone
.calls
19. 19
ChiChi helps brands engage even
far to reach rural communities with
branded messages.
Rural
Mobile Marketing
20. 20
Rural
Mobile Marketing
Reach these rural
consumers at their
Point of Sale.
Consumer
Brand’s toll-
free SMS
Number
33111
Reg+23481567898
Send Cancel
23. 23
We can customize ChiChi with nice features to
suit your mobile campaign objective & budget.
Sponsored Call duration
Calls per user per week
Integrated mobile survey
Free call top up per day
Calls per user per day
33. HOW DOES THAT WORK?
Every time a Buddie Free Call
subscriber will want to call using this service,
they will first have to listen to a 20 seconds
UNILEVER Ad (with Call-To-Action) and
then get automatically connected to
their loved ones to talk for 30 seconds free.
34. Angel Tirivashe
UL Audio
Ad insert.
Angel dials on Econet
*154*0774561234#
Tirivashe receives an SMS at the end of
the call:
“You too can call a friend for free. Dial
*154*Friend Number#”
BUDDIE FREE CALL
Campaign Mechanic
36. We SMS’ed 50,000 Econet prepaidsubscribers informing them about thisfree call service and recorded over10,000+ opt-in new subscriptionson first day of launch.
*154* Your Friend’s Number#
37. The number of Opt-in users grew from
10,000+ to 200,000+
Buddie Free Call subscribers
expanding by 2,000% through
word-of-mouth in just less than
14 days.
*154* Your Friend’s Number#
38. The UNILEVER audio Ads were served
366,816 times with an impressive
12.3% Coupon Request Rate (45,407).
This CTR figure shows serious
consumer engagement with the
Ads and impeccable purchase
intentions.
*154* Your Friend’s Number#
39. Buddie Free Call Demographic is
Young, full of energy, ready to try new things, very
influential within their communities and
has a sizeable purchasing power.
% % % % % %8 45 27 11 7 2
*154* Your Friend’s Number#
40. Buddie Free Call Demographic:
> University students, newly graduates (18 to 25 yrs.)
> Semi-professionals (26 to 34 yrs.)
> Experienced professionals (35 to 44 yrs.)
% %55 Male and 45 Female
*154* Your Friend’s Number#
42. Our Brand Promises:
1.Get your mobile Audio Ad listened to from end-to-end
2.Incite product trial with free mobile coupons*
3.Re-target inactive customers to increase product trial*
4.Profile your customers through mobile survey
5.Geo-locate your customers to stay relevant*
6.Stimulate tone of free “WoM” consumer referrals
7.Report product sales performance linked to the campaign
* Product capability depends on LBS availability from the mobile networks & mobile couponing partner.
42
43. CAMPAIGN PERFORMANCE
•200,000 UNIQUE PROFILE RECORD (AGE, GENDER) [USER PROFILING]
•366,816 TOTAL LOGGED CALLS [AD IMPRESSION]
•2,000% WOM GROWTH RATE IN 2 WEEKS [ADVOCACY]
•12.3% USER CONVERSION RATE [IVR TO COUPON ISSUE]
•45,407 ISSUED COUPONS [AD ENGAGEMENT]
44. BUDDIE FREE CALL ADVERTISING CHANNEL
• Buddie Free Call is a very effective way of delivering advertising to consumers
compared to traditional advertising.
• Buddie Free Call offers the additional benefit of serving Ads only to target
demographics. Hence, ZERO media wastage!
CAMPAIGN VIRALITY
• The campaign amplified itself by 2,000% in just less than 14 days.
• This user growth shows a remarkable demand for this service among mobile
users.
COUPON REQUESTS RATE
• 12.3% Coupon Request Rate (or Click-Through-Rate) is one of the highest in the
digital marketing industry and certainly the highest in the Zimbabwe market.
• Any other media (TV, Radio, Print, etc.) have a maximum of 3% Coupon Request
Rate.
CAMPAIGN MECHANICS
• Consumers understand the mechanic of dialing the USSD string to call their loved
ones (i.e.: *154*Your Friend Number#)
LEARNINGS FROM CAMPAIGN
45. 45
THANK YOU
Get in touch:
Web & Mobile Marketing
Web: www.justpalm.com
Tel: +27 (0) 10 035 1111
E-mail: info@justpalm.com