Zoom Media is a digital fitness advertising agency that specializes in digital out-of-home (DOOH) advertising in UK gyms and health clubs. Their network reaches over 15 million viewers per month through 4000 screens in over 700 gym sites. They highlight research finding that DOOH advertising is more effective at catching attention than traditional media. A case study describes a successful advertising campaign for Vauxhall North West that increased brand perceptions and consideration through Zoom Media's gym network. Client testimonials praise Zoom Media's creative ads, efficient service, and positive campaign results.

1. Make your advertising work harder
zoommedia.com

2. The world’s largest
digital fitness
advertising agency
Reach the most valuable and elusive
audiences.
Access the UK’s active, upwardly
mobile consumers.
Target the country’s leading gym
chains.
Engage with eye-catching motion
graphic advertisements.

3. Strengthen your brand

4. Why Digital Out-of-Home (DOOH) advertising?
Changes in technology and lifestyle allow consumers
to miss traditional advertising methods.
DOOH is growing despite traditional media
struggling.
It is flexible and adapts to your target audience.
It is Dynamic, engaging campaigns.
63% of adults say DOOH catches their attention.
Higher than all traditional media surveyed.*
DOOH advertising intercepts valuable consumers as
they go through their daily routines.
SOURCE Engaging People with Digital-Out-of-Home.
OTX and SeeSaw networks

5. v
Stopping power
The Zoom Media network has on average 15 million viewers per month.
86% noticing our in-house TV programming.

6. TV channel design
to maximize
advertising
• 4000 screens in in over 700 sites
v
nationwide
• Located in the highest dwell time
areas*
• Only channel dominant
throughout each health club
• Playing your advert a min of
twice an hour
• White labeled channel designed
for each health club.
*minimum of 1 in 4 overhead screens in the
main workout zone.

8. Leading Productions
Bespoke advertising service.
Talented in-house team.
Dedicated personal editor.
State-of-the-Art technology.
We work to a 6-8 week turn around for all
advertisement. The production process has
several stages which your editor will
explain to you.

9. Example advert one

10. Example advert two

11. Example advert three

12. The Elusive Audience

13. At a Glance
• 12.7% of the UK population are
regular gym-goers.
• 74% of the Zoom Media
audience have above average
incomes.
• 51% female 49% male.
• Average health club member
visits their club twice a week,
staying for over an hour per visit.

14. v

16. Case study: Vauxhall North West
Vauxhall North West are now offering flexible finance packages on new cars, with 0% finance for up to five
years.
v
Campaign objectives: Through Zoom Media’s gym advertising, Vauxhall wish to demonstrate an uplift in
positive brand perceptions and increased brand consideration.

17. Vauxhall North West advert

18. Campaign
effectiveness
Imprinting 61% recall seeing the
advertisement in the gym.
Brand perceptions 80% of those who
recalled seeing the advert associated
Vauxhall with being good value for
money.
Campaign perceptions 64% agreed
the advert told them something they
didn’t know before.
Impact
56% of those who saw the advert are
likely to act.
61% of those who recalled the advert
are likely to consider buying a Vauxhall
in the future.

19. Client testimonials
“We had ads create by Zoom Media in 2 of our local sports clubs.
The ads are striking, well designed and can be seen clearly from a
distance…
…We have gained a considerable number of new clients from the
sports clubs and are so happy with the results that we have signed
up for another year!”
-Kathy, The Salon
“We have always enjoyed working with Zoom Media.
They are helpful an efficient and you can always rely on a prompt
and friendly service.
Apart from that, our ad looks great!”
-Sharron, Hillview Physiotherapy
“Working with Zoom Media has been great!
Everyone has been efficient and understanding and always more
than happy to help with our requirements.
This is our second year with Zoom Media and would definitely
recommend them to others.”
-Fiona, Guy Salmon
“I have had the pleasure of working with Zoom Media with a few
campaigns now.
They are on hand in a consultative basis ensuring that the campaign
message and creative is right for their audience.
Feedback from customers and retailers alike has all been very
positive, and I look forward to working with them on more campaigns
in the future.”
-Paul, Vauxhall

20. BROADSTONE HOUSE, BROADSTONE ROAD, STOCKPORT, CHESHIRE SK5 7DL
TEL: (0161) 443 4200 FAX (0161) 443 4222 EMAIL: UKSALES@ZOOMMEDIA.COM
ZOOMMEDIA.COM