Virgin Mobile launched in India with a promotional strategy targeting youth aged 15-30, who make up around 400 million people. Their tagline was "Think Hatke" meaning think differently. Their key offers included 10 paisa per minute for incoming calls and cash back for receiving calls. They advertised on TV with witty ads targeting the carefree spirit of Indian youth. They also engaged customers through online ads, sales promotions offering free minutes for topping up, and tying up with MySpace to provide social networking. Richard Branson unveiled the brand in his trademark outrageous style by jumping off a hotel building.
a hypothetical business plan for vodafone against its new competitor reliance jio.
reliance has given a very tough competition in Indian telecom industry and would become a major player in the future.
a hypothetical business plan for vodafone against its new competitor reliance jio.
reliance has given a very tough competition in Indian telecom industry and would become a major player in the future.
Vodafone emerged as the top telecom company on social media: Simplify360Simplify360
Highlights of the report:
- Vodafone performs the best on social media followed by Airtel and Tata Docomo. Airtel has high social media buzz in both the earned media and owned media
- In terms of social media mentions, Top 3 firms namely Airtel, Vodafone and Tata Docomo cover 70% of the buzz
- Vodafone leads in terms of engagement and has the highest number of fans
- Vodafone leads in terms of followers and mentions on Twitter
- Telecom companies are keen in increasing their fan base on Facebook. Aircel led in terms of net growth of Facebook fans around 8.5 Lakhs over the last three months. Vodofone ZooZoos Facebook Page which has 18.5 M fans had a net growth of 7.3 Lakh fans and stands next to Aircel in terms of net growth of fans
Vodafone emerged as the top telecom company on social media: Simplify360Simplify360
Highlights of the report:
- Vodafone performs the best on social media followed by Airtel and Tata Docomo. Airtel has high social media buzz in both the earned media and owned media
- In terms of social media mentions, Top 3 firms namely Airtel, Vodafone and Tata Docomo cover 70% of the buzz
- Vodafone leads in terms of engagement and has the highest number of fans
- Vodafone leads in terms of followers and mentions on Twitter
- Telecom companies are keen in increasing their fan base on Facebook. Aircel led in terms of net growth of Facebook fans around 8.5 Lakhs over the last three months. Vodofone ZooZoos Facebook Page which has 18.5 M fans had a net growth of 7.3 Lakh fans and stands next to Aircel in terms of net growth of fans
Webinar – Pricing & Regulations: Will you be able to justify your valuations ...aimsoftware
Webinar – Pricing & Regulations: Will you be able to justify your valuations when the regulator comes calling?
For Asset Managers, Shadow Banking and the means to be able to monitor more accurately the quality of service being provided by your Third Party Administrator is growing in importance, combined with regulatory topics such as EMIR and changes in CCP clearing.
For Fund Accounting and Administration service providers serving this community, the imminent arrival of market infrastructure changes such as T2S and CSDR, means the need to be operationally efficient and adaptable to change becomes ever more important. Market reputation is also an increasing focus and worry, plus competitive edge.
This webinar looks at the requirements of both communities and explores what practitioners should be doing to meet the imminent arrival of shadow banking regulations and market infrastructure changes.
Topics include:
• Case study of European Fund Administration, presented by M. Verdure, CIO of EFA
• A short live demonstration of GAIN Portfolio Pricing
Speakers:
• Jean-Marc Verdure, CIO and Director of Organization, European Fund Administration
• Olivier Kenji Mathurin, Head of Product Marketing and AIM Research Lab, AIM Software
Date: Tuesday 17th June, 2014
RECORDED SESSION: http://www.aimsoftware.com/news/webinar-pricing-regulations-now-available-on-demand
A New Way of Looking at Eric Ries's Vision-Strategy-Product (VSP) Pyramid: TH...Rod King, Ph.D.
Tucked away in Eric Ries's seminal book, "The Lean Startup," is probably the most important tool in the Lean Startup Methodology. It's on page 23 of the book and it does not even have a formal name in the book. I and other people are calling it, the "Vision-Strategy-Product (VSP) Pyramid." I'm now calling it Vision-Strategy-Pyramid (VSP) 1.0.
In my view, the VSP Pyramid 1.0 provides the single and most important conceptual framework for the classic Lean Startup method. The VSP Pyramid 1.0 is probably the most overlooked tool or weapon in the arsenal of a Lean Startup. Yet, deeply understanding the VSP Pyramid 1.0 can reveal nearly all the key ideas, principles, and tools of the Lean Startup Methodology.
A question, of which I constantly think is: Why is VSP Pyramid 1.0 so underused in the Lean Startup community? In other words, why is there such a great gap between the most holistic tool of the Lean Startup method and the many but disparate and ineffective tools that are used in the Lean Startup methodology?
My hypothesis is that the VSP Pyramid - with its mention of "Vision" and "Strategy" - is reminiscent of Business Planning. And as Steve Blank is wont to say, "No Business Plan survives first contact with a customer." In fact, 'antagonists' of the traditional business plan such as Alexander Osterwalder have gone as far as saying, "Burn Your Business Plan;" they've even held bonfires! I frankly feel that all this rhetoric about business planning and business plans is at best, misguided.
Rather than burn a business plan, we need a new type of business plan in this age of increasing volatility, uncertainty, complexity, and ambiguity. We need a lean business plan. My proposal is that we use a "Lean Plan" which is a Minimum Viable Plan of a tradition business or strategic plan.
The above Lean Plan, which is based on Eric Ries's VSP Pyramid, features the VSP Pyramid 2.0. The diagram above illustrates uses an "iceberg graphic organizer" which is tied to the concept of a Business Model Engine.
The Lean Plan or VSP Pyramid 2.0 can be used to rapidly generate, test, and validate ideas especially for the business model of a Lean Startup. Unlike in a traditional business plan, the Lean Plan is simple, easy, and fast to prepare as well as use. In addition, the strategy of a Lean Startup can be converted into operational hypotheses that can be rapidly tested with a view to validating or rejecting them. In addition, the Lean Plan facilitates visualization of concepts like Problem-Solution Fit, Product-Market Fit, Pirate Metrics, Validated Learning, Business Model, and Pivot.
If there's one tool that ties paradigm, ideas, principles, and tools of the Lean Startup methodology, it is the Lean Plan or Vision-Strategy-Product (VSP) Pyramid 2.0. If you're thinking of starting a project with great risk and uncertainty, your best bet is starting with a template of the Lean Plan.
Good luck ...
We relate, in this presentation, ways brands can leverage mobile technologies to reach consumers at the bottom of the pyramid and convert them to loyal customers.
A presentation I gave at the Marketing Natives event in Vienna on Monday 15 September 2014 looking at the importance of mobile marketing, some innovation in mobile advertising and the job opportunities in the sector.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
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