The document details a push marketing strategy leveraging mobile marketing to enhance brand awareness and customer interaction through Bluetooth and Wi-Fi technologies. It outlines the processes for delivering content to potential customers' devices and the benefits of campaign planning, monthly reporting, and analytics. The proposal emphasizes a cost-effective, permission-based solution that enables businesses to effectively reach their target audience while providing continuous support and analysis.

1. Push Marketing
Send your offers to 1000s of people
each day that you don’t yet know

2. Why Mobile Marketing?
More phones than people!
• Brand, Product and Offer Awareness 20 million more
phone contracts in
Stand out from the crowd and increase your presence. the UK than people
82mil : 62mil
• Attract People to Your Venue
Deliver your business to your potential customer’s personal handheld screen.
• Campaign Planning
Send content at the date and time most relevant for your business.
• Monthly Reports, Analysis and Advice
See how many people received your message
and how they reacted. Results explained and “There are over 74 million mobile phone
advice given. contracts in the UK”
Ofcom 2009

3. How It Works
Bluetooth Marketing
1. Machine broadcasts your
message to your chosen area
2. Your preview message appears
on user’s phone
3. It requests user’s permission to
send further content to them
4. If user clicks ‘yes’ they receive
your full colour flyer or
slideshow instantly
5. System records all user
interactions to produce analysis
and advice based on the results

4. How It Works
Wi-Fi Marketing
1. Machine creates a Wi-Fi zone
that we can name
2. Some phone users will be
notified of new network, others
need prompting
3. User logs in to the Wi-Fi
4. Your flyer appears on the
phone instantly
5. System records all user
interactions to produce analysis
and advice based on the results

5. Monthly Results
Networked customers
also receive a breakdown
analysis of the results as
well as advice based on
Restaurant:
the results
In first 10 days!
Hair Salon:
In month 3!

6. Smart Posters
To Enhance Your Campaigns
Custom designed, laminated,
interactive posters for inside
or outside your venue
Enables user to tap their phone
against the poster, to turn on its
Bluetooth and visibility
Potential or current customer can
now receive your Bluetooth content
Saves the user a lot of effort
and gives them access that
they didn’t have before
One of many uses for NFC.
Tracking and results provided.

7. Customised QR
Codes
Unique to Your Business
After
Before

8. Portfolio
Who we’ve worked with

9. Testimonials
What our users said
“SDR set up very creative campaigns; they enabled us to promote our brand
at Old Trafford stadium, which is our ideal audience and footfall.”
James Price – National Sales Manager, Powerleague
“This is an excellent, innovative way to get my name out to a large amount of
people and target potential customers with very little effort required. SDR
were always there for me, offering advice in order for me to get the most out
of their service.”
Byrom Erdeli – Owner of Cafe Mef Restaurant, Manchester
“We advertised in-house to our customers and informed them of our
upcoming Halloween event. Over the week we ended up busier than last
year which is always nice - thanks SDR for updating the system again!”
Craig Lannigan – MD, The Garratt Bar, Manchester

10. The Proposal
Advantages
Opt for no capital outlay or no monthly payment deals
Fixed and portable solutions
Choose from one of our broadcasting locations
SDR handles the machine system for networked customers
Monthly results, analysis and planning for networked customers
Can contact virtually 100% of all mobile phones/laptops/tablets
Sustainable, green, polite, permission-based solution
Costing
Multiple advert slides per month – FREE
Unlimited sending of messages – FREE
Unrestricted venue usage in the UK – FREE
Configuration of adverts onto system – FREE for networked customers
Regular reports & analysis of data – FREE for networked customers
Smart Posters – FREE if purchased with Push Marketing