The document outlines a marketing strategy offered by Community Charity Alliance (CCA) that enables businesses to attract new customers while supporting local charities through a program called 'Community Free Wi-Fi.' This program utilizes proximity marketing technology to provide targeted advertising to Wi-Fi users, which attracts customers to hub locations while generating revenue for both the businesses and participating charities. By becoming a hub, businesses can engage customers, push promotions, and earn passive income through advertising packages sold to local advertisers.

1. Capitalize on the next advertising boom

2. Research Shows That Every Company Has
2 Primary Marketing Goals …
Your #1 Goal:
Find & Attract New Customers For Your Business …
Without Wasting Your Advertising Budget!
Your #2 Goal:
Stay In Touch With Your Existing Customers AND Bring
Them Back To Your Business More Often!

3. Our CCA Ad Exchange Unique Marketing
Strategy Can Help Solve Both Problems …
CCA is short for Community Charity Alliance …
Our only goal is to help companies and consumers save
money & solve problems … while creating vital funding
for local charities.
CCA’s Business programs are designed to be ‘Win-Win’
We want to help you build your business … while saving
you money … and that creates a long-term funding
‘mechanism’ to fund worthy causes!

4. Marketing Strategy Overview
 Our Local Business Focused Model … Designed to
help you & also helps fund local worthy causes
 The program we offer … ‘Community Free Wi-Fi’ …
It takes Proximity Marketing & puts it on steroids!
 How and why Proximity Marketing works
 How we can help your business & get started
improving Ad Reach and even your bottom-line
 Testimonials & Case Studies
In this short presentation we will talk about:

5. Our Concept…
Our mission at CCA is to provide funding to worthy
charities and non-profits in local communities all over
the country.
We do this by marketing a state-of-the-art program to
businesses that can dramatically help them bring in
more customers and revenue.

6. Our Concept…
When a business partners with us in this program we
donate a portion of our revenue to a local charity in the
name of that business partner.
We then issue a press release that brings FREE added
publicity to both the business and the charity in their
local market.
We call this component ‘JV for Charity’

7. Introducing:

8. Here’s how it works …
‘Community Free Wi-Fi’ (a program developed by CCA
Ad Exchange) capitalizes on the hottest trend in local
advertising … ‘Proximity Marketing’!
Proximity marketing uses local wireless technology
(FREE Wi-Fi) to deliver targeted (geographic and
demographic) advertising messages to a businesses
local, regional, and national markets!

9. How it works …
‘Community Free Wi-Fi’ uses a proprietary, direct-response Wi-
Fi Marketing system through a device or devices installed at
your location…
This system incentivizes users to engage by providing location-
based free Wi-Fi that delivers geographically and behaviorally
targeted advertisements and video infomercials from local,
regional and national brands.

10. How it works is Simple as 1, 2, 3 …
1. A Wi-Fi ‘Hub’ (hotspot) is set up in a high-traffic
location (restaurant, convention center, church,
stadium, etc.).
2. The Hub Location offers free Wi-Fi to their customers,
patrons, visitors, members.
3. In exchange for free Wi-Fi, recipients agree to receive
occasional marketing messages from the ‘Hub’ location
and other area advertisers.

11. How it works …
Wi-Fi users readily agree to sign up because they get
special savings & coupons from top local merchants.
Besides the ‘Hub’ location being able to engage and/or
advertise to their existing and future customers, area
businesses can also advertise on that ‘Hubs’ network
and engage any and all of the free Wi-Fi users.
Because of the targeting options … businesses can
advertise to specific groups … this ensures their ads are
reaching their best potential customers!

12. Does it work?
WHAT WOULD SOMEONE DO FOR FREE WI-FI?

13. 79% of mobile consumers are
influenced by the availability
of in-store Wi-Fi when
deciding where to shop .
INFLUENCES DECISIONS
79%
64% of respondents make a
restaurant choice based on
availability of Wi-Fi services.
CONSUMERS WANT IT
64%
63% of US adults use the
Internet wirelessly on a
smartphone, tablet, laptop
or ereader.
EVERYONE USES Wi-Fi
63%
Why is free Wi-Fi important?

14. 86% of all tablets require a
Wi-Fi connection to
access the internet.
TABLETS ARE HUGE
86%
75% of smartphone owners
use Wi-Fi on their devices.
Wi-Fi IS EVERYWHERE
75%
Even the “least” interested
shoppers, age 45+, are over
77% influenced by in-store
Wi-Fi availability
Wi-Fi IS FOR EVERYONE
77%
Why is free Wi-Fi important?

15. Why Become A Hub?
Question for you as a potential ‘Hub’ location:
What do ATM’s and free Wi-Fi ‘Hubs’ have in common?
Answer: Cash to you!
By providing free Wi-Fi to your customers and local
shoppers, not only can you engage them with your
offers and build your list … You can earn a significant
cash-flow to boot!

16. This Is Truly Win-Win!
How do you win as a ‘Hub’ (hotspot) location?
 You’ll draw in more loyal customers, attendees,
visitors.
 You can push offers, coupons & specials in a very
economical way to existing and future customers.
 Build your marketing list for texting, mailing, etc.
 BONUS: Get PAID just for participating!!

17. Hub Locations Win By Generating
Passive Income!
How do you generate a cash-flow without lifting a
finger? From ALL area business advertisers on your
hub that we set up for you!!
Besides offering you the unique opportunity to be a
‘Hub’ location on our network, we are also offering
advertising packages to other area businesses.
These packages allow them to advertise through the
various ‘Hubs’ (hotspots) on our network.

18. Hub Locations Win!
For any ad packages we sell to area businesses we will
pay you a percentage of their MONTHLY package cost!
This could generate a significant cash-flow for you while
you also benefit from all the marketing components of
offering free Wi-Fi in your location!

19. Area Business Advertisers Win!
Why would area businesses want to advertise with us?
 They can reach LOCAL ‘targeted’ customers while
they’re local and in the area (proximity marketing)!
 It’s an extremely economical way to advertise!
 Targeting and demographic features are light years
ahead of other current advertising options and can
be tailored to their specific marketing needs!
 They can generate a great return on investment!

20. Everyone Wins Including Charities!
Don’t forget our charity component … ‘JV for Charity’!
How can the charities win?
 Free promotion to potentially build up their list of
donors.
 Get their name out there to attract more awareness
for their cause.
 They too receive donations from a percentage of all
the ad packages sold to area businesses!

21. Advertising features
Community Free Wi-Fi delivers advertising to Wi-Fi users
through a wide range of proprietary technologies …
Detailed
Advertisements
Advertisement
Injections
Video
Commercial
Breaks
Advertisement
Pop-Overs

22. Detailed Advertisements
Merchants Can Create Detailed
Advertisements using a simple ‘1-2-3’
step template process
Advertisements contain all the relevant information
including a POS scannable barcodes!
Shoppers (Wi-Fi users) have the ability to add deals to
their Mobi-wallet in a special account area and redeem
when convenient. Network operators acquire all consumer
details and more.

23. Advertisement Injections
Inject your advertisement over
your competitor's content.
Salvages sales you never knew
you were losing!

24. Advertisement Injections
Inject your advertisement over
your competitor's content.
Salvages sales you never knew
you were losing!
List up to five of your top competitors. When a shopper
(Wi-Fi user) compares or price shops your offering,
Community Free Wi-Fi intercepts and displays your
advertisement directly over your competitors webpage.
View reports of who comparison shopped you, their
contact information, when, location, and the competitor's
product page.

25. Advertisement Pop-Overs
Community Free Wi-Fi devices include a proprietary technology that can identify paid
advertising on the pages shoppers (Wi-Fi users) visit. The device also identifies the exact
locations and sizes of the advertisements and pops your ad over the top without altering
the original content. Multiple advertisements, locations and sizes can be displayed
simultaneously.

26. Video Commercial Breaks
Video Commercial Break Advertisements
Display your TV Ads or any other video!
Pauses the Wi-Fi session … Guaranteed view
Video advertisements can be displayed at configurable
intervals during the Wi-Fi session.
The shoppers session is paused while they watch a short
commercial break and resumes when finished playing.
Unlimited video capacity with targeting and priority play
system.

27. What others say about
our technology …
“Proximity market at its best, the devices have
provided renewed interest in proximity marketing in
our mall, both management and tenants now have
additional channels to reach clients.”
Tim, Property Management Firm

28. What others say about
our technology …
" After replacing our standard ISP issued wireless router with
your proximity marketing system, we were able to keep our
marketing campaign running long after the branches close each
day, significantly increasing our brand awareness.
Especially like the range of the wireless signal, this technology
has also truly delivered on its promise to create another income
stream for my company capitalizing on the captive audience
that's so common with my industry".
Joel, Operations Manager

29. Case Studies
• Arthur Guinness Concert – a 3 Hour outdoor event
• 2500 Participants
• 5 devices
• Offer- a single default advertisement promoting a local company
social media page
Results:
• 1026 Connections/Users (41.04% of the 2500 participants)
• Of the 1026 Users 491 were New User registrations (47.85%)
• 1026 Users produced 3562 Ad Views (347.17%)
• 181 Clickthroughs to social media page (17.64%)

30. Case Studies
• Peppers Nightclub
• Age group 18-24
• Unknown number of patrons
• 1 device
• Offer – discount coupon for Red Bull
• Free Wi-Fi usage 249 Connections/Users
• 249 Users produced 2692 Ad Views (1039.38%)
• 52 Clickthroughs (1.93%)
• 16 Coupon Redemptions (30.76%)

31. Here’s The Bottom-Line …
 We are offering you the unique opportunity to be a ‘Hub’ (hotspot)
location in our network.
 By offering free Wi-Fi to your audience you will be able to use ALL
the state-of-the-art components of our system to reach, build,
grow, and market to your audience.
 We will give you the ADDED opportunity to generate a cash-flow
from all the area businesses we sell ad packages to!
 Through our charity component ‘JV for Charity’ we will promote
you and the local charity through a local press release giving you
FREE added publicity!

32. Here’s The Bottom-Line …
Thank you again for taking time to learn more …
… We invite you to take the next steps to join ‘Community
Free Wi-Fi’ and grow your business, your revenue, and
increase your bottom line!
Let me open up to any questions you may have?