AdTunes is a mobile advertising platform that utilizes the 10-15 second wait period during incoming phone calls to play advertisements to callers. It aims to generate revenue from this untapped period of high attentiveness by paying subscribers incentives to have ads served to their callers. Advertisers benefit from a low-cost, targeted, and measurable advertising channel. The platform will integrate with telecom networks and mobile operators via APIs to access subscriber data and billing systems. It has the potential to capture a portion of Nigeria's large radio advertising budget by targeting the country's large youth population.

1. AdTunes
Mobile Advertisement using Ring back Tunes
8/19/2016 Created by Olufemi Adetiwa

2. Introduction
That’s the average time for a radio
advertisement spot.
It is also the average time a subscriber waits
before a phone call is picked. Listening
attentively.
Currently, it is being used to play music as
entertainment for callers.
10 - 15 secs
Adtunes wants to utilize this idle period of high
subscriber attentiveness to serve advertisement.
8/19/2016 Created by Olufemi Adetiwa

3. Adtunes?
Incentive Based:
In advertisement, the medium gets paid. Therefore
AdTunes subscribers gets incentives whenever an ad
is served to their callers
Incentives Include: Free credits, Data, SMS, or Discount
on Purchases.
Mobile Advertising by RBT:
Adtunes is a revolutionizing mobile
advertising platform that lets brands utilize a
subscribers wait period during incoming calls
as an advertisement medium.
8/19/2016 Created by Olufemi Adetiwa

4. I Love to
Travel
8/19/2016 Created by Olufemi Adetiwa

5. Benefit
Subscriber
Advertisers
Free airtime and Data
for being an ad medium
Save money on Mobile
expenses
Both ads and favorite
music played to Callers
Non intrusive ads
without any additional
data usage or
downloads
Targeted Segmentation
1-on-1 Engagement with
Audience
Cost saving Ad Media
Measurable Ad Media Performance based
Pricing
Detailed Reporting and
Tracking
8/19/2016 Created by Olufemi Adetiwa

6. Business Model
**Incentive = % of Cost Per Listen (CPL) X Frequency
AdTunes
Business Pay
Adtunes campaign
Budget
Adtunes Pays
subscribers incentive for
being an Ad Medium
Budget = No of Listeners X Cost per Listen (CPL)
8/19/2016 Created by Olufemi Adetiwa

7. Market Opportunity
N150B
Advertising Investment in Nigeria
N18. B
Radio
Advertising
Budget
Total Calls/Day
580Mn4 Avg Calls
Received / day
8/19/2016 Created by Olufemi Adetiwa

8. Market Opportunity
N150B
N18B
N7.2B
Total Subscribers
146 Mn
64 Mn 21.4
Mn
Overall Target Segment
84 Mn ad Impression Daily
21.4 Mn Primary Targeted Subscriber
N7.2Bn of Radio Advertising Budget Yearly
Youths
Social
Urban
Mostly Students
N5.0 Bn Projected Revenue Yearly
Yearly Ad Investment
Radio Ad Budget
Adtunes Target
3.365
0.794 0.645 0.767
0.393 0.361 0.355 0.348
0.553
0.328
0
0.5
1
1.5
2
2.5
3
3.5
4
8/19/2016 Created by Olufemi Adetiwa

9. Subscribers Experience
No DownloadSMS Opt-in Advertisement
User friendly subscription
via SMS.
Does not Require download of
any application.
Internet or Data service not
Required
Caller receives non-intrusive
audio advertisement while
call is connecting.
Incentive
Caller receives non-intrusive
audio advertisement while
call is connecting.
**Charge for Opt in = N50. Gives Subscribers access to Favorite Music as RBT, Periodic Ad Play, and Rewards for adverts**8/19/2016 Created by Olufemi Adetiwa

10. Brands Experience
Intelligent ProfilingCreate Campaign Assign Budget
Intuitive and User-
friendly web interface to
create campaigns
Ability to intelligently filter
target audience, ad delivery,
call-to-action, and specify
performance metrics
Brand specify budgets
with a view of how
budget will be spent.
Option for online
payment and bank
deposit.
Upload Audio
Ability to upload all ad
media all in one location
Track Campaign
Real –time monitoring of
campaign performance
and report tracking.
8/19/2016 Created by Olufemi Adetiwa

11. Intelligent Profiling / Delivery
Demographic
• Sex
• Age
• Location
Campaign Delivery
• Ads Play Time
• Frequency of Play
• Set Variable Ads Play
Time
Performance
• Minimum play time
• Frequency / Listen
• Total Number of
Listener
Call To Action
• Send Follow Up SMS
• Send Follow up
Email
• Open Website
• Open App
• Create a Tweet
8/19/2016 Created by Olufemi Adetiwa

12. Pricing Models
Advertisers pays an amount for each time an ad is played to an
inbound caller. Threshold before charge can be set.
Cost Per Listen (CPL)
Advertiser pays an amount for each time subscriber interacts with an
ad through call to actions
Cost Per Action (CPA)
Advertisers pay an amount for each subscriber on Adtunes..
Subscription Pricing
Network Pricing
Subscriber pay based on selection and targeting of ads. Criteria for
determining price include and not limited to total size of target
audience, demand, time when ads are played, etc.
Hybrid Pricing
Hybrid model combines any of the two models for pricing
1
3
5
2
4
8/19/2016 Created by Olufemi Adetiwa

13. Budget and Calculations
Budget = No of Listeners X Cost per Listen (CPL)
**Incentive = %0.4 of Cost Per Listen (CPL)
** Subscribers only get incentive based on the performance metrics set by Campaign owner.
** CPL = N2.00 assumed
8/19/2016 Created by Olufemi Adetiwa

14. Go-to-Marketing Strategy
Organic GrowthGrowth by Adoption
Partner with Existing RBT Service Provider
Adopt existing Subscriber Base
Extend Service to Include Adtunes Shuffle
ads
Inform existing subscribers on additional
services
Subscribers accept new service by SMS
approval.
Hybrid
Starts as a fresh new service
Start a campaign to acquire subscribers
Subscribers opt in by SMS
• Combination of Adoption and Organic
growth.
8/19/2016 Created by Olufemi Adetiwa

15. Growth Strategy
Product Development Marketing and Sales
Develop a user friendly self
service portal for creating
campaign
Manage Platform to optimize
performance
Customer Service
Digital and Social media
Marketing Strategies to reach
Subscribers
Direct Marketing to Businesses
and Ad agencies
Dedicated customer support
for businesses.
Continuous engagement on
campaign optimization
8/19/2016 Created by Olufemi Adetiwa

16. Telco Integration
1. API to RBT Platform
2. Real-Time CDR Logs
3. Access to Subscriber Intelligence
4. Gateway to Billing and CRM Platform
5. Real-time DTMF (for Call to Action)
6. Hosting and Server Information
8/19/2016 Created by Olufemi Adetiwa

17. Quality Assurance
Ad CopyDuration Frequency
Ability to intelligently filter target
audience, ad delivery, call-to-action, and
specify performance metrics
Can Include Shuffle, Clip Rotation,
Capping with Caller ID, Story line
Campaign.
Adtunes will support Shuffle and
Capping for start..
8/19/2016 Created by Olufemi Adetiwa

18. Team Required
Development
1. Product Manager
2. Backend Developer
3. Frontend / UX Designer
4. Quality Assurance
5. Revenue & Fraud
Management
Sales & Marketing
1. Account Manager
2. Content Manager
3. Creatives
4. Customer Care
8/19/2016 Created by Olufemi Adetiwa

19. Prototype Demo
Question and Answer
8/19/2016 Created by Olufemi Adetiwa