1.
Chichi Sponsored Call Marketing
Retail stores
Airtime loyalty
Product activation
Thomas Mkhize
28 years, Engaged Male, JHB
Buys 1 kg of meat per week

2.
Sponsor their calls, get their ears.
Sponsored Call
Marketing
Chichi Sponsored Call helps consumer
brands acquire new customers and retain
loyal ones by sponsoring their phone calls.

3.
Catching consumers’ attention has become
increasingly difficult with growing competition
surfacing everywhere in the market.

4.
Everyday competitors are coming up with crazy
deals to snatch their attention away and gain
more market share, mind share and wallet share.

5.
The winning strategy is to find big ideas that add
direct value to these consumers’ daily life,
therefore, persuading them to stick to your brand.
Instant airtime Loyalty program

6.
Sponsored Call Marketing

7.
The South African mobile phone market has
reached full penetration but 85% of the base
are prepaid subscribers with top-up accounts.

8.
These are the exact same people that open
up their wallets every day to buy goods and
groceries from any brand in the market.

9.
Jane Van Toner
29 years, Married Female, CPT
Sibongile Ngcunu
22 years, Single Female, DBN
Siphokazi Mashile
25 years, Single Female, JHB
What if we could sponsor their phone calls to grab
their attention towards our brand and keep an
ongoing conversation with them via educative
SMS-”tweet” content to keep them engaged with us?

10.
Jane Van Toner
29 years, Married Female, CPT
Sibongile Ngcunu
22 years, Single Female, DBN
Siphokazi Mashile
25 years, Single Female, JHB
We could then start extracting very insightful
information about their preferences, their buying
behaviour and therefore instil loyalty towards our
brand in order to grow product sales.
Eats 3 Chocolate bar per week
Buys 3 packs of skin care per month
Drinks 1 can of Coke per day

11.
To get their phone calls sponsored, customers
are encouraged to buy specific products from
specific brands as part of the loyalty program.
Instant airtime loyalty program

12.
Upon purchase, the client’s receipt will
contain a unique code to top-up their
sponsored call account with free calls & text.

13.
The higher the purchased good’s value, the
longer these users will be able to talk to their
loved ones through this Chichi service.

14.
User dials the USSD string
(*134*130*Friend’s Number#) to call
his friend through ChiChi
STEP 1:
User dials the USSD String
USSD message on phone
Hey John Doe, Welcome back!
Would you like to:
1) Call
2) Text
3) Top-up your account
4) Update your profile
Chichi USSD menu is very simple & intuitive.
Customers are able to create their own user
profile, load more credit on their Chichi
account and make free calls or send free text.

15.
User selects option 3 to top-up his
Chichi account.
STEP 3:
Loading Chichi account
USSD message on phone
Loading more credit on the Chichi account is
linked to additional purchase, in-store, of
particular products whose brand sponsor calls.
Please enter the 12 digits Chichi code
found on your receipt print:
16EG34JH67873

16.
Thomas
UNILEVER
Audio Ad
insert.
Making a call through the sponsored call service is
intuitive by following the USSD string instructions.
Thomas dial
*134*130*0721424115#
This call was sponsored by
Unilever, you too can call for
free if you buy any Unilever
ORAL CARE product.

17.
Sponsor their calls, get their ears.
Sponsored Call
Marketing
Chichi gives to brands up to 20 seconds
audio ad space to re-inforce their brand story
in their clients’ mind before connecting calls.
Instant Airtime Loyalty Program

18.
If you liked this presentation,
you can contact us:
Website: www.justpalm.com
E-mail: info@justpalm.com
Tel: +27 (0) 10 035 1111
Skype: JUSTPALM.com