NEW LEARNINGS OF NEW BEGINNINGS MADE ANOTHER TRY #PDDMJUN2020 #NGASCE #STUDYFROMHOME #INDIANPADAILEAGUE

1. SONU SOMKUWAR
MIX
MARKETING

2. JIO RESOLUTION VIA "DATAGIRI"
RELIANCE JIO INFOCOMM LIMITED, DOING BUSINESS AS JIO, IS A LTE
MOBILE NETWORK OPERATOR IN INDIA. IT IS WHOLLY OWNED
SUBSIDIARY OF RELIANCE INDUSTRIES HEADQUARTERED IN MUMBAI,
THAT PROVIDES WIRELESS 4G LTE SERVICE NETWORK [WITHOUT
2G/3G BASED SERVICES] AND IS THE ONLY 100% VOLTE OPERATOR IN
THE COUNTRY, WITH THE COVERAGE ACROSS ALL 22 TELECOM
CIRCLES IN INDIA.
INTRODUCTION

3. 4PsofMarketing
PRODUCT,PLACE,PRICEAND
PROMOTION
The 4Ps of Marketing illustrates how product, price,
place and promotion work together when a product or
service is launched to customers. It is created by Neil
Borden in the 1950s to demonstrate the ways
companies use advertising and marketing techniques
to convert potential buyers into actual customers.

4. Product
Product refers to the good or service you are
offering to customers. What needs does this
product fulfill? What frustrations does it
address? What makes it compelling to
customers such that they will believe they need
to have it?
WIRELESS ROUTER, JIOFI
TRANSFER CONTENT, JIO
SWITCH, VOLTE 4G VOICE
Price
Price is what customers pay for a product or
service and it takes into account the cost of
production. What is the value of the product or
service to customers? Are there established
price points for this product or service in the
market? How will this price compare with
competitors?
RESONABLE PRICING POLICY

5. Promotion
Promotion is how you will get the word out
about your product or service to your target
customers. It includes advertising, public
relations, and promotional strategies.
TELEVISION, RADIO, SOCIAL
MEDIA, INSTAGRAM,
FACEBOOK, YOUTUBE
Place
Place refers to how and where your customers
will look to see your product or service. It also
considers how you will deliver the product or
service to them. Will it be in a physical store or
online? What will be the distribution channels?
NAVI MUMBAI
HEADQUARTERS, WIDE
SPREAD DISTRIBUTION
CHANNEL, STALLS

6. AGE
2.GENDER
3.INCOME
4. MARITAL STATUS
5. ETHIC BACKGROUND
DEMOGRAPHICS,
PSYCOGRAPHICS,
GEOGRAPHICS,
BEHAVIORAL
MARKETING
SEGMENTION

7. DEMOGRAPHICS
AGE, GENDER, INCOME, MARTIAL STATUS
AND ETHIC BACKGROUND
PSYCHOGRAPHICS
ACTIVITIES, ATTITUDES, PERSONALITY AND
VALUES
BEHAVIORAL
BENEFITS, PATTERNS AND USAGE RATES
GEOGRAPHICS
LOCAL, REGIONAL, NATIONAL AND
INTERNATIONAL
1
2
3
4

8. Marketing
Targeting
Jiohassegmentedthemarketbased
onthemassesandhavetargetedthe
youth,employeesandworkingclassof
society.
MORE OVER THE CONSUMERS WERE TARGETED BY
JIO BUNDLING WITH LYF PHONES AND GIVING FREE
JIO SERVICES. JIO APPLICATION, A JIO SIM CARD,
AND A JIO ENABLED 4G PHONE IS PROVIDED IN THE
BUNDLED OFFER

9. MARKET
POSITIONING
ONLINE,DOORTODOORAND
STALLS
THE COMPANY COMMERCIALLY LAUNCHED ITS 4G
SERVICES OFFERING FREE DATA AND VOICE
SERVICES WITH FREE SIM CARDS.

10. CONCLUSION
ININDIA,FREEISNOTJUSTA
WORD,ITSANEMOTIONTO
CHANGETHEPEOPLE'SMINDAND
MAKETHENTOFALLONTHE
PARTICULARPRODUCTORTHING.
JIOFOLLOWEDTHESAMETACTICS
TOREACHPEOPLEANDGROWITS
NETWORK!!!!

11. THANK YOU