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Sponsored Call Marketing


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We present in this document our range of products with the main focus being on Sponsored Call Marketing. We also have other interesting products that we believe can be of great help in your mobile marketing strategy. Contact us on our website:

Published in: Marketing
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Sponsored Call Marketing

  1. 1. Grow Brand Awareness Connect Consumers Incite Product Activation Catch Consumers’ Attention Sponsored Call Marketing
  2. 2. Call a friend on us and share a cup of coffee: *134*130*10*Friend Number#
  3. 3. Sponsor their calls, get their ears. Sponsored Call Marketing Ad-funded Free Call service that helps brands connect with consumers, engage with them socially and convert them to customers.
  4. 4. 4 Consumers don’t know your product until they have tried it and it works for them. Helps Incite Product Activation
  5. 5. 5 Consumers perceive all products to be created equal. They need an incentive to convert to your brand. Helps Grow Brand Awareness
  6. 6. 6 So… How does it work?
  7. 7. Thomas Branded Audio Ad insert. Thomas dial *134*130*0721424115# This call was sponsored by Unilever, you too can call for free if you buy any Unilever ORAL CARE product.
  8. 8. 8 But… What’s the consumer journey like?
  9. 9. 9 ChiChi is promoted on all Media platforms Radio, TV, Product wraps, In- Market Activation, Public events, Social Media, etc. Consumers initiate calls • Dial USSD String (*120*FriendNo#) • Send Keyword to Short Code (33345) • Go onto the ChiChi mobi-site. Consumers receive the “call-back” • Ad is played fully • Call-to-Action is played 4 3 2 1 ChiChi connects Caller & Callee • ChiChi cuts the call after 1 or 2 min. • SMS is sent to both parties on call completion.
  10. 10. 10 We can customize ChiChi with nice features to suit your mobile campaign objective & budget. Sponsored Call duration Calls per user per day Location-Based Ads Integrated mobile couponing Integrated mobile survey USSD, SMS, Mobisite, Facebook App
  11. 11. 11 Design campaigns in different ways
  12. 12. Loyalty Program Upon purchase, the client’s receipt will contain a unique code to top-up their sponsored call account with free calls & text.
  13. 13. 13 BTL Activation
  14. 14. Social Media
  15. 15. Social Media
  16. 16. 16 Some Case Studies*
  17. 17. 17 Driving sales
  18. 18. 18 Driving awareness
  19. 19. Discount coupon integration
  20. 20. *154* Your Friend’s Number#
  21. 21. Our Brand Promises: 1. Get your mobile Audio Ad listened to from end-to-end 2. Incite product trial with free mobile coupons* 3. Re-target inactive customers to increase product trial* 4. Profile your customers through mobile survey 5. Geo-locate your customers to stay relevant* 6. Stimulate tone of free “WoM” consumer referrals 7. Report product sales performance linked to the campaign * Product capability depends on LBS availability from the mobile networks & mobile couponing partner. 21
  22. 22. Grow Brand Awareness Connect Consumers Incite Product Activation Catch Consumers’ Attention Product Innovations All things voice!
  23. 23. Send a love song on her special day! *134*130*5557*Mom Number#
  24. 24. Add some fun to your phone calls *134*130*5555*Friend Number#
  25. 25. A mobile game show where friends have fun, learn and win together. __ m-Friends A product of 2015 Copyright Reserved
  26. 26. Phone our Facebook page and leave a fun comment. Let’s see how many LIKES you get! (010) 035 1138
  27. 27. You can contact us: Website: E-mail: Tel: +27 (0) 10 035 1111 Facebook: