MobMe Asia has evolved from a business incubator in Malaysia to focusing on performance marketing within the mobile landscape. Over the years, it has continued to redefine its approach by using data, technology, and media to deliver better results for clients. MobMe has over 400 campaigns for clients across 11 countries and provides services such as app install campaigns, banner ads, rich media, video ads, push notifications and customized audience targeting using data.
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Top 10 Best Ad Networks for Publishers by @monetizemoreMonetizeMore
There are countless ad networks and sifting through them all to find the top ad networks for publishers is difficult. Direct selling to advertisers requires a high amount of resources, resources most publishers don’t have. So, most publishers opt to partner with ad networks to fill ad inventory to monetize their sites. Here are our Top 10 ad network picks for 2016.
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Mw Mobile Advertising Campaigns Strategies For Sucessful Campaigns And Self S...Asif Ali
This presentation explains the strategies behind successful mobile advertising campaigns while also looking at the pros and cons of self service vs managed campaigns.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
ACCURATELY TARGETING YOUR CONSUMER EN MASSE USING DSP - How to grow your brand on Amazon using display advertising to target consumers not in the aisle, in the aisle not picking up or retargeting consumers. We use examples of food, FMCG and health and beauty markets in this presentation.
The Future Of Mobile Marketing With Smartphonesspocto
Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.
Vessl is a portable in-venue smartphone charging solution and proximity marketing network that is currently offered in restaurants like Buffalo Wild Wings, Original Joe’s (FranWorks), Hard Rock Cafe, and other venues like Trump Hotels, AT&T Park, and Virgin Atlantic Clubhouses.
With smartphones in the pocket of nearly 70% of US consumers, and battery life often times being the number one issue related to smartphones -- Vessl gives people a charge when and where they need it most. For businesses, Vessl provides a unique opportunity to solve a nagging and growing problem for their customers all while leveraging each devices' proximity marketing features for their own in-venue mobile activations or to earn revenue on third-party promotion.
Digital display advertising through Audience Extension platformJeroen Corver
Presentation for the Digital Media Meetup group in Cedar Rapids about Audience Extension, DSP, SSP, Geofencing, behavioral targeting, content targeting, and retargeting
StarStar Numbers and the Future of Mobile Engagement
Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.
Join Mblox, the exclusive provider of StarStar numbers in the US as we look at how StarStar numbers are transforming mobile engagement. StarStar branded phone numbers deliver powerful, personalized mobile content experiences like helping brands increase app downloads and usage, providing simpler, more intuitive mobile marketing opt-ins, and utilizing consumers’ on-the-fly location data to segment mobile offers.
Learn first-hand from messaging experts, Maria LaBrutto and Austin DeSavino :
How StarStar numbers work
How brands use and benefit from StarStar numbers
How to integrate a StarStar number into your existing media
We will conclude the discussion with a live Q&A session.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Austin DeSavino Client Development Associate, Mblox
Maria LaBrutto Senior Account Manager, Account Services, Mblox
Live Webinar Date: September 18, 2014
Top 10 Best Ad Networks for Publishers by @monetizemoreMonetizeMore
There are countless ad networks and sifting through them all to find the top ad networks for publishers is difficult. Direct selling to advertisers requires a high amount of resources, resources most publishers don’t have. So, most publishers opt to partner with ad networks to fill ad inventory to monetize their sites. Here are our Top 10 ad network picks for 2016.
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Mw Mobile Advertising Campaigns Strategies For Sucessful Campaigns And Self S...Asif Ali
This presentation explains the strategies behind successful mobile advertising campaigns while also looking at the pros and cons of self service vs managed campaigns.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
ACCURATELY TARGETING YOUR CONSUMER EN MASSE USING DSP - How to grow your brand on Amazon using display advertising to target consumers not in the aisle, in the aisle not picking up or retargeting consumers. We use examples of food, FMCG and health and beauty markets in this presentation.
The Future Of Mobile Marketing With Smartphonesspocto
Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.
Vessl is a portable in-venue smartphone charging solution and proximity marketing network that is currently offered in restaurants like Buffalo Wild Wings, Original Joe’s (FranWorks), Hard Rock Cafe, and other venues like Trump Hotels, AT&T Park, and Virgin Atlantic Clubhouses.
With smartphones in the pocket of nearly 70% of US consumers, and battery life often times being the number one issue related to smartphones -- Vessl gives people a charge when and where they need it most. For businesses, Vessl provides a unique opportunity to solve a nagging and growing problem for their customers all while leveraging each devices' proximity marketing features for their own in-venue mobile activations or to earn revenue on third-party promotion.
Digital display advertising through Audience Extension platformJeroen Corver
Presentation for the Digital Media Meetup group in Cedar Rapids about Audience Extension, DSP, SSP, Geofencing, behavioral targeting, content targeting, and retargeting
StarStar Numbers and the Future of Mobile Engagement
Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.
Join Mblox, the exclusive provider of StarStar numbers in the US as we look at how StarStar numbers are transforming mobile engagement. StarStar branded phone numbers deliver powerful, personalized mobile content experiences like helping brands increase app downloads and usage, providing simpler, more intuitive mobile marketing opt-ins, and utilizing consumers’ on-the-fly location data to segment mobile offers.
Learn first-hand from messaging experts, Maria LaBrutto and Austin DeSavino :
How StarStar numbers work
How brands use and benefit from StarStar numbers
How to integrate a StarStar number into your existing media
We will conclude the discussion with a live Q&A session.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Austin DeSavino Client Development Associate, Mblox
Maria LaBrutto Senior Account Manager, Account Services, Mblox
Live Webinar Date: September 18, 2014
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
4 steps to better engaging audiences using mobile technologyCarlos R. Guevara
Audiences want captivating and engaging advertising that's relevant to them. Something that can be done effectively using mobile technology. Learn the 4 steps to better engaging audiences using mobile technology in this free eBook.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Learn How Mobile Marketing Can Work For Youjaadedios
A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
Leveraging Location Data to Build Consumer Profiles
MobMe telco Deck 2016.pptx (1)
1.
2. Founded in 2013, MobMe Asia has evolved significantly over time. Initially operating as a business incubator for
regional mobile players setting foot within Malaysia, we became stronger in performance marketing field within the
mobile landscape. Over the years, we have continued to redefine by using data, technology and media in delivering
better results for our clients.
17Agencies 413Campaigns 11Supported Countries
About Us
OUR STRENGTH
*As of May 2016
5. Our Methodology
WE DIFFER
• Actual available device Information
• Connectivity update from exchanges
• Extract non-available device information from
exchanges
• Channel/ Publisher usage
• Real-time user interaction/ engagement
• Re-targeting
• Whitelisting & Blacklisting
7. Using Gathered AttributionWE ANALYSE ATTRIBUTION FOR RESULTS
• Whitelisting: Using attributed data to target specific set of devices
• Blacklisting: Using attributed data to block specific set of devices
• Re-Targeting: Ability to bring forward another step with whitelisted devices
• Minimize Ad wastage
• Gather better insights (postback/ pixel tracking required)
• Extract additional device information required (subject to publisher approval)
• Ensure all data collected are legit and transparent upon 3rd
party conversion tracking provider
• Capture all interaction data (apps/ sites untagged can’t be captured)
• Cross device matching is possible with ID identifiers; User ID, E-mail, Username & etc.
8. Our Advantage
OUR SERVICES
YOUR LOGO
We practice transparency of our delivery. Post
delivery data is available fore referencing.
Note: Inventory deliverables are based upon
performing audiences than prioritising
inventory by publishers preference.
Transparency
Post data (attributes) retrieved from deliveries
are available for continuation of campaign
engagement. Ensuring the possibility of
re-engaging with audience that matters for
future campaign needs.
Actionable Data
Mobme has a local team providing support to
better manage turn around time needs,
understanding local activities and removing
the language barriers.
Local Support
Mobme provides tech assistance to ensure
delivery is possible as required. If
customisation is required we would consult
the best solution available for consideration.
i.e; tagging issues that frequently creep up
prior a campaign rollout
Tech Support
9. Better Insights of Our Reach
ATTRIBUTION UTILIZED
By Age Reach
13-17 286,845
18-24 5,945,206
25-34 23,076,801
35-44 2,028,992
45-54 4,123,280
55-64 5,698,506
65+ 8,950,584
By Gender
Male: 25,556,209
Female: 24,554,005
Total: 50,110,214
Banner & Native Ads reach
Age Reach
13-17 3,726,837
18-24 11,450,111
25-34 33,406,731
35-44 2,933,893
45-54 6,303,905
55-64 9,293,304
65+ 12,179,619
By Gender
Male: 40,440,144
Female: 38,854,256
Total: 79,294,400
Video Ads reach
Inventory Type %
Apps 65%
Sites 35%
Reach %
Devices %
Smartphones 93%
Tablets 7%
*Reach are based on daily available impressions
15. Enabling Performance
CampaignsCASE STUDY
Objective: To promote
rebates on latest Chevrolet
models and lead users to
book a test drive with
Chevrolet, users are driven
to the landing page via
mobile banners.
We had included third
party tagging on the
submission form to
qualify an entry.
Note: This is an ongoing
campaign that has not
ended.
CAMPAIGN SUMMARY
The Lead campaign, is an on going
currently running campaign, which
targeted nation wide, automotive,
technology, entertainment, Business &
Finance interested users
RESULTS
Reached over 7000 clicks
Duration: 2 weeks from the launch date
CPL campaign generated 155 leads
The leads were found to be genuine with
real contact information provided.
Lead Generation
Campaign:
Chevrolet Malaysia
16. Enabling Performance
CampaignsLEVERAGING DATA TO TARGET SUITABLE AUDIENCE
Dedicated access to client with
log ins.
Upon submission the user will
receive an sms confirming the
submission
Banner will be targeted to
automotive cluster.
Client to contact consumer
and invite them for a test drive
with a special deal, it would
further incentivise them if there
was a something free.
23. Rich MediaCASE STUDY
Rich Media
Campaign:
KFC Malaysia
SAVOUR the flavour of KFC’s latest addition to the menu.
Potato Wrapped Prawns
Objective:
• To launch KFC Potato Wrapped Prawns promotion
• To achieve expansions and completed views to drive sales.
• Rich media campaign showed a high expansion – Android reached
the highest impression count, due to the number of Android users
which holds the largest market share.
• Video campaign The video campaign performed well exceeding
benchmark CTR for video campaigns of 2%.
• The Rich Media CPM campaign attaining relatively high click to
impression ratio approximately, 0.7.
• The Video CPCV campaign IOS achieved the highest CTR rate
approximately 9.85%, showing a higher interest in the ad from IOS
users.
24. Mobile VideoCASE STUDY
Results
Requested
10,000
completed
views, we
achieved 10,683
SUMMARY
The campaign
achieved a 84%
view rate over
the period of 14
days and
attained a CTR of
2.46%
Compatible
Browsers
Compatible
Platforms
All Interactions are
captured
Suitable Video
Compression
1 2 3 4 5 6 7 8 9 10 11 12 13 14 Days
25. App Install (CPI)CASE STUDY
Promoting Low international call rates (MY, ID, SG, TW, HK, ES & UK)
GOAL
Global Voice required 10k CPI (Cost Per Installation) downloads (both Android & iOS) within a 2 mth
period across 7 countries, to promote their low international call rates by encouraging targeted users
to install their application. Besides performance delivery by CPI, branding exercise using banner ads to
product mobile friendly website to ensure product education to targeted audience.
CAMPAIGN SUMMARY
Targeted consumers were informed of GVCalls application functions and monthly promotional
updates. Consumers were then enticed to install the apps based on their device type.
A number of optimization was implemented to ensure only relevant users was approached;
1. Travellers interacted at travel points like airports, main train stations
2. Long distance callers
3. High end device owners
RESULTS
• Within a short 5 days campaign, the campaign garnered over 10,000 installs.
• Mobme delivered additional 5000 installs within the given campaign duration
• 1 out of 3 installed users signed up for GV Calls services
26. Push NotificationOPTED-IN SMS BLAST
Health
Parenting
Fitness
Travel
Finance
Sports
[Telco
Header]-your
200m away for
a better Oral
health. Join the
Listerine
Fresher Club
and receive
RM5 disc
Watson. Details
@mobile.Listeri
ne.com
Devices detected via
operator cell tower
Locations stored in
server.
Consumers selected
by interest
Targeting filters include:
Age, Gender, Location &
Ethnicity
Telco detects
users locations –
deliver messageSMS viewed. Impulse call to
action - click to website, click to
call & etc.
Users would be
aware of ground
activity and
participate
27. Mobile Ad SpecificationsCREATIVE & TAG REQUIREMENT
Supported Tracking
Impression Tracking
Fires the tracking pixel when the creative registers
Type: Pixel tracking URL
Click Tracking
Fires the tracking pixel when the click tracking URL is initiated
Type: Click tracking URL
Rich media video
Resolutions, supported 480p, 720p, 1080p.
Recommended resolution 720p.
Aspect ratio’s supported 16:9, 4:3.
Supported Fomats: .mov, .mp4, & .avi.
Recommended format: .mp4.
Video Length: 30 seconds max.
Rich Media Properties
Video Poster: Provide image by client, or Auto generated (1st
Frame of Video).
Text: Headline, Main content (Optional).
Call to Action.
Click URL/Landing URL.