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Talk-Time BanQ MOBILE Gratification PLATFORM 
Build sales, reward talk-time currency and win customers 
Now’s the time for “next-generation” on-pack campaigns 
IT’S ABOUT CREATING PURCHASE BEHAVIOR… 
There’s a need for Brands, Marketers 
& Retailers to build loyalty and 
increase sales by rewarding your 
customers (subscriber base) with 
mobile incentives. Great for 
increasing business opportunities, this 
easy-to-set-up Talk-time BanQ 
platform is all-inclusive!!!!
AS CONSUMERS GO MOBILE, MAKE SURE 
YOUR BRAND ISN’T STANDING STILL 
Mobile top-up/ talk-time is the most desired and heavily used mobile incentive, followed closely 
by music, ringtones, mCoupons, mobile games and wallpapers. 
Mobile top-up allows customers to get either talk-time, SMS pack or operator based services, 
which they can use instantly, and is the most desired gratification. 
90%+ is prepaid customer base in India and talk time is the most used form of phone usage to 
talk. Any TG, regardless of age or gender, desires it. Mobile promotions can leverage the power 
of talk time by offering free top up to pre-paid or post paid consumers (to your target audience). 
Its an opportunity to reach your customers with 
incentives that keep them coming back.
The Talk-time BanQ Platform 
supports transaction driven 
mobile offers i.e. Free SMS, Free 
Talk-time, Free Data packs, as 
on-pack, in-pack promotion to 
deliver an exclusive pin number to 
customers, an enriched token of 
secure transactional service on 
their handsets irrespective of the 
service provider (Telecom 
Operator). 
A Universal Talk-time BanQ for Brands 
to travel from ‘Like’ to ‘Loyalty’ 
Brands don’t “own” the mobile customer, driving 
the need for a universal platform that manages the 
mobile customers, to get either talk time, SMS pack 
or other operator based services, which they can 
use instantly, and is the most desired gratification. 
Universal system acting 
as a single source for 
managing all operator 
networks for offers on 
the Mobile. 
Distribute targeted offers, 
allowing brands to measure 
sales performance and 
enhance revenue 
Solution
Talk-time BanQ Platform 
We create all types of universal 
vouchers and pin codes to drive 
sales and create purchase behavior 
Brands signup in the system and select the 
Talk-time Inventory to be bought 
Brands purchase the Talk time 
Inventory and use it to print on product 
packaging or simply insert a voucher 
along with the product 
1 
2 
3 
Frequent reports and reward points 
redemption 4 can be tracked for analysis
A solution to control and make every 
digital voucher a positive result.. 
Talk-time BanQ Platform makes it easy for 
companies of every size to create, publish 
and redeem their own branded vouchers 
across every mobile device and channel, all 
from one place. 
Everyone from large brands, retailers, 
loyalty marketing to media companies and 
local merchants, can now take control of 
their digital voucher marketing, to increase 
sales, customer acquisition and loyalty, in-store, 
on-line and on-mobile. 
For Telecom Operators 
Universal short codes and long codes are 
generated with PIN No. access to fire 
recharge to customers. Gift inventory 
system will be managed by mCarbon 
The PIN no. will be given to brands 
and retailers who sign up for this and 
the system will allow them to easily 
track as per their brand preference 
The system will recharge or gratify 
customer immediately with pre-defined 
mobile incentive after he or 
she dials the pin code received
Unlocking the next multi-billion dollar 
market – “the mobile customer”. 
Through mobile talk-time/ top-up, DTH recharge, 
mCoupons (for coffee, movies, health clubs, 
discount coupons), music downloads, instant win 
games, ringtones, and other forms of digital 
entertainment incentives, your company can 
create excitement, among potential users on 
mobile phones, and generate sales. 
However, the value of mobile promotions extends 
much further than simply producing sales. You 
can use them to build a database of customer 
information that plays a pivotal role in your 
ongoing marketing campaigns 
For Brands & Retailers 
Customer makes a “purchase 
decision” evaluating various 
offers and schemes and buys a 
product. 
On every purchase customer 
gets a PIN no. printed on the 
wrapper itself or in the form 
of a voucher or coupon. 
Customer can redeem the pin 
by dialing it on a short code to 
get exciting offers from the 
Talk-time BanQ.
Talk-time BanQ Platform USE CASES 
Print code inside the pack 
Dial a USSD 
Enter your code 
Min 5 Free SMS ! 
or as many gems in the pack !! 
Print a PIN under 
the wrapper 
First call of the 
day becomes free 
Enter the PIN on 
a short-code

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Talk time commerce

  • 1. Talk-Time BanQ MOBILE Gratification PLATFORM Build sales, reward talk-time currency and win customers Now’s the time for “next-generation” on-pack campaigns IT’S ABOUT CREATING PURCHASE BEHAVIOR… There’s a need for Brands, Marketers & Retailers to build loyalty and increase sales by rewarding your customers (subscriber base) with mobile incentives. Great for increasing business opportunities, this easy-to-set-up Talk-time BanQ platform is all-inclusive!!!!
  • 2. AS CONSUMERS GO MOBILE, MAKE SURE YOUR BRAND ISN’T STANDING STILL Mobile top-up/ talk-time is the most desired and heavily used mobile incentive, followed closely by music, ringtones, mCoupons, mobile games and wallpapers. Mobile top-up allows customers to get either talk-time, SMS pack or operator based services, which they can use instantly, and is the most desired gratification. 90%+ is prepaid customer base in India and talk time is the most used form of phone usage to talk. Any TG, regardless of age or gender, desires it. Mobile promotions can leverage the power of talk time by offering free top up to pre-paid or post paid consumers (to your target audience). Its an opportunity to reach your customers with incentives that keep them coming back.
  • 3. The Talk-time BanQ Platform supports transaction driven mobile offers i.e. Free SMS, Free Talk-time, Free Data packs, as on-pack, in-pack promotion to deliver an exclusive pin number to customers, an enriched token of secure transactional service on their handsets irrespective of the service provider (Telecom Operator). A Universal Talk-time BanQ for Brands to travel from ‘Like’ to ‘Loyalty’ Brands don’t “own” the mobile customer, driving the need for a universal platform that manages the mobile customers, to get either talk time, SMS pack or other operator based services, which they can use instantly, and is the most desired gratification. Universal system acting as a single source for managing all operator networks for offers on the Mobile. Distribute targeted offers, allowing brands to measure sales performance and enhance revenue Solution
  • 4. Talk-time BanQ Platform We create all types of universal vouchers and pin codes to drive sales and create purchase behavior Brands signup in the system and select the Talk-time Inventory to be bought Brands purchase the Talk time Inventory and use it to print on product packaging or simply insert a voucher along with the product 1 2 3 Frequent reports and reward points redemption 4 can be tracked for analysis
  • 5. A solution to control and make every digital voucher a positive result.. Talk-time BanQ Platform makes it easy for companies of every size to create, publish and redeem their own branded vouchers across every mobile device and channel, all from one place. Everyone from large brands, retailers, loyalty marketing to media companies and local merchants, can now take control of their digital voucher marketing, to increase sales, customer acquisition and loyalty, in-store, on-line and on-mobile. For Telecom Operators Universal short codes and long codes are generated with PIN No. access to fire recharge to customers. Gift inventory system will be managed by mCarbon The PIN no. will be given to brands and retailers who sign up for this and the system will allow them to easily track as per their brand preference The system will recharge or gratify customer immediately with pre-defined mobile incentive after he or she dials the pin code received
  • 6. Unlocking the next multi-billion dollar market – “the mobile customer”. Through mobile talk-time/ top-up, DTH recharge, mCoupons (for coffee, movies, health clubs, discount coupons), music downloads, instant win games, ringtones, and other forms of digital entertainment incentives, your company can create excitement, among potential users on mobile phones, and generate sales. However, the value of mobile promotions extends much further than simply producing sales. You can use them to build a database of customer information that plays a pivotal role in your ongoing marketing campaigns For Brands & Retailers Customer makes a “purchase decision” evaluating various offers and schemes and buys a product. On every purchase customer gets a PIN no. printed on the wrapper itself or in the form of a voucher or coupon. Customer can redeem the pin by dialing it on a short code to get exciting offers from the Talk-time BanQ.
  • 7. Talk-time BanQ Platform USE CASES Print code inside the pack Dial a USSD Enter your code Min 5 Free SMS ! or as many gems in the pack !! Print a PIN under the wrapper First call of the day becomes free Enter the PIN on a short-code

Editor's Notes

  1. http://www.ivplatform.com/about-us/