The presentation is about various channels used by Airtel for the marketing purposes and how they are effective.

1. Deepali Saxena
Neha Verma
Rushikesh Jethava
Vipul Munot

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Bharti Airtel was founded by Sunil Bharti Mittal.
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It is an Indian company offering telecommunication services
in more than 19 countries.
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It is world’s third largest, single country mobile operator
and fifth telecom operator in the world with a with a
subscriber base of over 180 million.
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The first mobile phone company in the world to outsource
everything except marketing & sales and finance.

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It uses news papers and magazines in its print media.
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Sometimes also distributes leaflets to send message
regarding new offers.
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It also uses hoarding, billboards and banners.

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It helped them in creating awareness even in the rural
markets.
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It helped them in identifying the potential in the rural
market and deciding the strategies to tap them before the
competitors.
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Helped them in reaching masses in the customized manner.
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It helped them in reaching masses at a very low cost.

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First in the country to directly associated with social media.
Partnered with Facebook to offer its users free access to
Facebook for 2 months
Joined hands with Google to launch “Free zone” allowing
users to use various Google services such as Google plus
and Gmail for free.
Airtel uses social network analysis to determine which
customer is facing problem, any and every mention on
social media is captured and they get in touch with the
customer to get the issue resolved.
Data segment’s revenue increased to 6.7% from 5.7% in Q4
FY2013.

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Facebook – more than 5 lacs fans.
Twitter – more than 99,000
followers.
Youtube - more than 340 videos and
almost 9 million views.
According to Simplify360 ( A social
Media Analytics Tool) Airtel
competitors such as Idea and
Vodafone has better social media
interaction compared to Airtel.

10. 
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AIRTEL DMX (Digital Media eXchange)Offers secure digital distribution capability across multiple media
platforms.
Airtel through its Teleport services would offer content gathering,
distribution services to television channels.
DMX is truly multi-platform and supports every screen (mobile,
internet, IPTV, DTH, Digital Cinema, Digital Signage)
empowering you with a digital media supply chain to link all your
facilities, suppliers, contributors, customers & end consumers.
MOGAE MEDIAIt is a mobile marketing tool to sell your product and service.
Bharti Airtel has outsourced all its advertising inventory
management initiatives to Mogae Media.
Aim was to connect customer to the brand with there mobile.

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Consumers have access to information any time and
any place.
Less cost is involved.
Advertising of products and services globally.
Provide complete knowledge about products and services.
Easy access to customer and client information leading to
fulfilling the demand of customers and solving their
complaints promtly.

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There is a lot of competition in the market which calls for
extensive television commercial.
TV commercials are important in a country where literacy level
is low.
Pressure on profit margins has lead to dropping the celebrities
from commercials.
The advertisements are unique and creative and are made to
strike the emotional cord. Each one of them deliver a message
which touches the heart.
People are made aware of the offers and new service launches
through TV commercials.
Each advertisement has a signature tune which the audience can
relate to Airtel and is composed by A. R. Rahman.

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The advertisements of Airtel has been a huge success.
Airtel has launched many successful television commercials
which are still in the mind of the consumer.
Some famous commercials of Airtel are:
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Jo tera hai wo mera hai
Har ek friend zaroori hota hai
My phone, my plan
Service in Rupee 1
Airtel has been able to reach the mass market through its
television commercials and this can be seen in the fact that
Airtel has the largest subscriber base.
Airtel has successfully connected with the youth by
including them in the advertisements which are the major
segment of its customers.

16. 
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Airtel should focus on better customer service as currently
this is the major problem that they are facing. They should
also talk about these service delivery in their
advertisements.
Airtel should continue to be in touch with the consumers
through simple emotional bond which has been the focal
point of Airtel’s advertising strategy.
Airtel should make tailored advertising strategy for
different markets like rural, commercial etc.
Airtel should utilize more print media and social media for
personal interaction with consumers.