Vodafone is a British telecommunications company and the world's second largest mobile network. It owns networks in over 30 countries and partners in over 40 more. Vodafone India is the second largest mobile operator in India. It started operations in 1994 and was renamed Vodafone India in 2007. Vodafone provides a range of services including prepaid and postpaid plans, entertainment, news and customer support. It aims to make services accessible to all customer groups through various pricing options.

1. PRESENTED BY
SUMA LIMA

2. introduction
• Vodafone Group is a British multinational telecom company
headquartered in London and with its registered office in Newbury,
Berkshire.

3. Cont..
• It is the world's second-largest mobile
telecommunications company (in each case
behind China Mobile).
• Vodafone owns and operates networks in over
30 countries and has partner networks in over
40 additional countries. Its Vodafone Global
Enterprise division provides
telecommunications and IT services to
corporate clients in over 65 countries.

4. Vodafone India
• Vodafone India , formerly Vodafone Essar and Hutchison Essar, is
the SECOND largest mobile network operator in India after Airtel by
subscriber base.

5. History
• Started in 1982 as the joint venture between Racal
Electronics plc’s subsidiary Racal Strategic Radio
Limited along with Millicom and the Hambros
technology trust.
• Later renamed as Racal telecom after Racal Electronics
bought the minority shareholders of Vodafone.
• In 1991 Racal Telecom was demerged from Racal
Electronics as Vodafone group and the mobile
telephony giant was born.

6. VODAFONE IN INDIA
• Vodafone Essar in India is a subsidiary of Vodafone Group and
commenced operations in 1994 when its predecessor
Hutchison Telecom acquired the license for Mumbai.
• Hutchison whampoa and its Indian business partner
MAXGROUP, and launch their commercial service as
Hutchison max in Mumbai in the year 1994.
• In 2007, Hutch, India’s fourth-largest mobile service provider
was renamed as Vodafone India.
• Targeted the business and high-end postpaid customers to
generate a higher average revenue per usage.

7. HUTCH CAMPAIGN
The Hutch network was personified
as the adorable pug dog following
the cute little owner

8. REBRANDING CAMPAIGN- Brand Transition
CHANGE IS GOOD
HUTCH IS NOW VODAFONE

9. Services
• Tunes & Downloads
• Entertainment
• Devotional
• Sports
• News & Updates
• Call Management Services
• Finance
• Travel
• Mail, messaging & more
• Dial in Services
• Bill Info

10. HAPPY TO HELP-Vodafone
Customer Care Service
Symbolize a mobile phone customer care service as willing and eager to help as the
little pug
Vodafone kick-started ‘Happy to Help’, in
Kerala, to help bring relief to commuters
during heavy rains. Vodafone ushers were
stationed with huge umbrellas at major railway
stations in Kerala to help people to and from
the platforms.

13. Angel stores
• Vodafone Angel Store, is a first of its kind retail
concept store, that is completely managed
and run by women employees, including
security, pantry staff, customer service
resources and management level personnel.

14. Products
• Prepaid
• Postpaid
• I-Phone 3G
• Magic box Handset
• World Calling Cards
• Gulf Calling Cards
• Vodafone PCO
• Vodafone Handyphone

15. price
• Vodafone wants to make its services accessible
to as many people as possible: from the young,
through apprentices and high powered business
executives, to the more mature users.
• It offers various pricing structures to suit
different customer groups.
• Monthly price plans are available as well as
prepay options. Phone users can top up their
phone on line.

17. Market strategy, target and positioning
• Changing the name from Hutchison Essar to
Vodafone Essar is the key to their success.
• One of their most successful ads includes their
talented and wacky characters “Zoozoo”.
• 24 hour customer support and online services
make their offers a complete package.

18. Contd…
• Targeting – Vodafone is adopting a multisegment approach.
They are offering a series of differentiated products to their
respective markets.
• Home calling cards for family of those professionals
who use to work abroad .
• Rs. 10 recharge for small users.
• Cheap SMS facility for youths.
• Facilities for circle users.

19. Contd…
• Positioning – “Where you go our network
follows U”

21. SPONSORSHIPS- BIGG BOSS
•“Vodafone Bigg Boss Voice SMS competition”: Vodafone
mobile subscribers can ask a question to their favorite Big
Boss House Mate during BiggBoss 3
•“Vodafone Bigg Boss Ask Question to BiggBoss5
housemates ”

22. RACE TO FAME CONTEST- October
2011
One of the winners of the Vodafone Race to
Fame contest with Lewis Hamilton and Jenson
Button
VODAFONE RACE CONTEST.wmv

23. Date : 28th October, 2007
Prize Money = $ 160,000
Celebrity Marathoner : Javed Jaffrey

25. PERFORMANCE GAP
• Is the behavioral are not performed to standards when measuring task
performance.
• Two main gaps for Vodafone.
• Between Consumer expectation and management
perception.
• Related to perceived and expected service.

26. recommendations
• Implement an online purchasing system.
• A section for customer’s inquiries and
requirements.

27. Competitors in Market