The document discusses font and image choices for the front cover, content page, and double page spread of a fashion magazine called Runway. For the front cover, a light pink font will be used for the masthead against a darker background. Images of a model with pink hair in a relaxed pose will dominate the center, with supporting fonts in varying sizes around the edges. The content page will feature larger images on one side and page numbers/titles in different fonts and colors. A double page spread will center around a full-length relaxed image of the model in casual clothes, accompanied by columns of text in Times New Roman and a larger title incorporating the magazine's pink branding color.

1. RationalesRunway Magazine

2. Front cover Fonts
My front cover will include a large masthead at the top center of the page It will be
in a bold font that stereotypically looks like a fashion magazine font. This will be
much like the vogue font as it will be sharp and prominent on the page .
My masthead will also be in a light pink colour, this is to stick to the colour
scheme of black, grey and pink. I think it would contrast a darker background to
the magazine which I may use and look visually effective next to white sub texts.
I have looked at the website “da font” where I found a font called ‘Atlantic cruise’ I
will posibly use this font as it reminds me of vogue magazine and looks very
creative.
I also added the black border to the font to make it stand out more,
I will use this font or a similar one for my masthead.

3. Front cover Fonts
• For the sub texts I will surround them around the dominant image, they will
be down the right and left side of the page. They will overlap the image and
be in a white and pink font to stand out against a coloured image. Also this
sticks to my colour scheme and incorporates the in house branding.
• The fonts will vary in sizes to make it look visually apealing and stick to the
conventions of a real magazine. The fonts may also vary and include the
same font as the masthead to make all the texts stand out and differ form
each other such like vogue magazine or Elle.
• I will also include a sell line that will overlap the dominant image, it will be
placed in the middle of the image nearer to the bottom half of the magaizne.
This will be in a bold font that is outlined to stand out. It will be in a smaller
font than the masthead however larger than the sub texts.

4. Front cover images
• The dominant image I will include in on magazine will be a mid shot of my model.
The model I will use has bright pink hair to make the magazine look more fun
and visually effective. She will be wear smart clothes which include a black long
suit jacket, colourful top and modern jeans.
• She will be standing forward on the picture and will have a casual relaxed look,
this will be shown by looking away front the camera so it looks more natural and
by her having a relaxed pose possibly with her hands in her pockets. This relaxed
look means she will be pulling a natural smiling face which will be emphasized by
bright red lipstick to make her features stand out on the page.
• Thus will be my only image on the front cover as I want it to be the main focus,
this is why it will be large scale and in the centre of the page. Her multi coloured
clothes will also make her stand out against the plainer background.
• The background will be a close up image of a grey fence to give the image a
realistic look and to make the magazine look more detailed in comparison to a
plain background. This image will cover the whole of the background.

5. Front cover features
• I will include a barcode at the bottom right of my magazine, as its an
essential feature of a fashion magazine. It will be a small scale barcode and
will therefore be less noticeable on the page, much like vogue magazine as
the barcode is found in the same place.
• I will also add key information such as the magazine date, it will be in a bold
white font so that it is visible on the page considering it will be in a small
size font such as 8 or 10. I will make it a small font as I don’t want any
attention drawn to the date of the magazine. I will make it a thin font and
place it around the masthead much like existing fashion magazines to make
it look visually effective.

6. Content page images
• I plan to use a range of images on my content page must like existing
magazines, I will place 5/6 larger images down the right life of the page and
they will include page numbers that link tot the content text. The images
will range from clothes, fashion events, bridal images and features in the
magazine. They will all stand out and be the same size in a landscape
position which are shown in my flat plans.
• I will also include one or two smaller images next to the content text that
helps describe the page for example it may be a image of makeup or shoes. It
will have to be something small such as a product to fit the image within the
text. This will make the content more detailed and professional.

7. Content text
• The title on my content page will be ‘inside Runway’ I chose this as its
effective and straight to the point. It will be placed at the top of the page and
will be the largest text on the page. I will make the ‘inside’ text a black font
so that its bold and also because I will make the ’runway’ text pink the same
as the logo, therefore the text will contrast each other to look more creative.
By including the logo it creates in house branding and will look visually
effective. The main text may also be underlined with a thin black line
making the text more prominent and cutting it off form the images and
other text.
• The page numbers and page titles will be in different fonts, sizes and colours
to create contrast and so that certain pieces of text stand out. I will make
the page numbers pink like the masthead and place them down the left side
followed by the page text which will be in a black font. Any extra information
about the pages will b placed underneath this information in a thin and
smaller font to show its less important information.

8. Double page spread images
• I will include only one main dominant image on my double page spread, the image
will be a full body long distance shot of my model. I chose this as I want the models
full body to be seen including her outfit since it’s a fashion magazine, to do this I
may have to have the model in a sitting positions with her legs to the side. My
model will have a relaxed and smiling facial expression much like the front cover to
keep a running emotion throughout the magazine. I will dress her in classy casual
clothes which will include jeans and a fancy top/jacket and possibly modern shoes
such as tall or short black boots. I will have her wear makeup including red lips and
dark eyes to make her stand out and so that the images look professional. I may try
to create a shadow effect on the image since she's sitting on the floor to make the
images more 3D so it pops on the page. It will be placed on the right side of the
double pages.
• I wont include any other images as I want this to be the main focus however my
text will be fancy and large to stand out and fill space.

9. Double page spread text
• The article of my double page spread will be done in ‘times new roman’ as it
looks professional and I was inspired by the fonts of existing magazines, it
also reminds me of newspaper articles. I will have the text in a small size in
either two or three columns down the left side of the double page spread.
The amount of columns will depends on the amount of text and length of the
article quote I use. I will however put any quotes in a different font and size
so they stand out and so the magazine follows the conventions of a fashion
magazine.
• I will have the title read “NO1 north east fashion runway” however the
“NO1” will be in a large bold font and the rest of the text will be places
directly underneath in a pink font. Thus will contrast the text and make it
stand out on the page, also this sticks to my colour scheme
throughout to incorporate in house branding. It will be
placed next to or above the dominant image depending on the
space.