Decontructions of a magazine, website and billboard.

1. Masthead: The masthead on this magazine
is bold and is in the same colour as the main
sell line. The masthead is in a bold font and
is spread across the top of the page. This
makes the magazine noticeable on a shelf
which reduces the risk of the magazine
failing. This magazine does not follow the
typical stereotype of the masthead being on
the top left-hand corner, this makes the
magazine more original.
The barcode is an essential feature to a
front cover of a magazine. On this front
cover the barcode is on the left hand
side of the page to fit around the main
sell line and main image. Every front
cover has a barcode as this makes each
issue different from other magazines.
The price of the magazine is also stated
next to the barcode.
The main sell-line Is in a bold and
easy to read front, the colour of the
text also contrasts with the colours in
the main image which makes the text
stand out. This text is also larger than
the other sell lines as this is the main
article in the magazine. The colour
gold is used to connote this issue is
valuable therefore makes the cover
look more expensive.
The sub head explains the
enigma of the main sell line. In
this case the sub head uses
phrases linked with this movie.
This will appeal to fans of the
movie. This sub-head encourages
the audience to read further
which will increase the sales of
the magazine.
The main image is of the main characters In the film which
will appeal to fans of the film. The main image is a very
important feature on the front cover of a magazine as it
covers most of the page. If the main image is not effective it
will not attract the target audience. This image has a dark
background which makes the masthead and sell lines stand
out, the main character on the image also stands out as they
have been positioned in front of the text.
Although the mast head
goes behind the main
mage, readers can still
make out what it says.
This is because ‘Empire’
magazine is a well
known, successful film
magazine therefore the
target audience will
recognize the magazine
even though the name
is not fully visible.
The cover lines are an important part
to the front cover of a magazine as
they outline the other articles
featured in the magazine.
On this front cover the cover line is positioned on the left hand
side of the page, the colour of the cover line contrasts with the
background therefore stands out on the page. This sell line is
in smaller text than the main sell line as these articles are
smaller.

2. The name of the magazine is positioned at the top of the
contents page to connect the contents page with the front
cover. This Is the masthead form the front cover. It is in bold
front and in black so it contrasts the white background.
The masthead of this page
is also in a contrasting
colour to the background
of the main image which
makes it stand out. The
masthead goes behind the
main image which is like
the mast head on the front
cover. This shows the
contents page has synergy
with the front cover in this
magazine. Although the
masthead goes behind the
model in the image, the
audience can still read the
word.
On this contents page there is
only one image. The image is
of a famous actress which links
in with the genre of the
magazine. The actress is
dressed in the same clothes as
a character she plays which
links the image a certain film.
As the actress is the main
image, it connotes the main
article is based upon a recent
film she is in or the actress
herself. The colours in the
main image are dark and plain
which contrasts with the red of
the masthead and titles of the
features. The colours are also
natural and minimal colours
have been used. Three main
colours have been used on this
page, this connotes the colour
scheme for the rest of the
magazine.
The features have been positioned so they go under each other down the left side of the page, although the
features are briefly described there is not a large amount of text on the page. This make it easy to the eye for
readers. This contents page differs from others as this on only has a small amount of features described and
does not have any other sections on the page. This makes this style of contents page unique to this magazine.

3. The main feature on the double page spread of this magazine is the main image. The main image is
based upon the film the article is about. The colours in the main image are mostly greys and browns.
Two images have been used on this page, the main image is larger and covers one half of the double
page spread where as the other image is smaller and slightly overlaps the larger image. The smaller
image is of a scene in the film which connotes the genre of the article. The props used in the images
connote the genre of film the article is about, in this case is action and is also historic. The use of
image in this article makes it easy to the eye for readers and also will appeal to fans of this film.
The title of the article is
spread over the two
pages. The title ‘Gods
and Monsters’ is related
with the film the article is
about therefore fans of
this film will be attracted
to the article. The text is
in a larger font than the
rest and is coloured in a
gold/light brown colour
which contrasts with the
colours in the main
image and also the
background of the body
of the text.
An introduction to the
article has been
included in this double
page spread which will
briefly tell readers what
the article is about
before they read on.
This is in a slightly larger
text than the rest of the
article to make it stand
out so the audience
reads this first.
The font of the text is plain and simple so the audience can easily read the
article, this will appeal to the target audience. The layout of this double page
spread is similar to the layout of other double page spreads from magazines
of different genres as similar features have been used. Capital letters have
been used in the title of the article to make it bolder and stand out even
more. Drop caps have been used in the main body of the text to make it look
more authentic and formal.

4. The mast head of the magazine has been
included on the website to create synergy with
the magazine. The mast head is in the same
colour and font as it is on the magazine.
Although the masthead is not too large on this
website, it stands out as it is a contrasting
colour compared to the white background.
The main image on the home page of the
website is linked to the main article. The main
article will be the same as the one in the current
issue of the magazine. This image is larger than
the rest of the images on the home page as this
is the main article. Users will notice this article
as it is positioned at the top of the page.
The menu is at the top of the page and stays in the
same position when users scroll down the
website. This allows the menu to be easy to use at
all times. The text is in a similar font to the
masthead however is in black and grey writing.
This contrasts with the white background
therefore making the writing easier to read.
Along the side of the main image are smaller images
which represent the sell lines which would be on the
magazine front cover. These mages are smaller as the
articles are smaller. The images are in line with the
main image to make the page more appealing to the
target audience. The images used are intriguing
therefore the audience will be curious and click on
the articles. The images used on the website will be
similar to the ones used in the magazine.
An advert has been
included at the top of
the website as the
magazine is well
established therefore
the website will be
viewed my many, this
means the advert will
also be viewed by
many.
There is a
search bar at
the top of the
webpage
positioned next
to the menu,
this helps users
navigate their
way around the
website.

5. On the hyperlinked pages, the mast head is in the same
position and in the same size. The mast head has
continued to be used to keep the house style the same
and to create synergy between the pages, similar to the
pages in magazine. The websites menu is also the same as
the front page as the users will need to navigate
themselves around the site on every page. The menu and
mast head are the same to create a house style for the
magazine.
The page is set out in sections
which organizes the page.
Each article has a separate
section and image. With a sell
line to entice the readers to
read the articles. This page is
like the contents page of a
magazine as the articles are
name. The images are larger
than the text as this is more
visually pleasing for the users.
The images used on this page are of the character or object the articles are about. As this page is based
articles about movies the images are of a person or object which will identify with the specific movie. This
allows readers to know what movie the article is about before reading the writing. Each image is the
same size and set out in the same layout which makes the page look organised which will be more
appealing to readers. The colours used in the images are bold which makes the images stand out from the
background of the page.
On this page there are two advertisement which are
positioned on the top or side of the page. As Empire is a
popular magazine, companies will pay them to advertise on
their site as they know the adverts will be viewed by many.
This is a way for empire to increase their profits and also
allows companies to advertise. Users may benefit from these
adverts as they may see a deal however adverts can become
annoying to users when they are not related to what is on the
page.
The white background
makes the articles and
images stand out, it also
doesn’t distract the reader
from the information on
the page. Having a
contrasting background is
important to ensure the
users can easily read the
information on the page.
This will reduce the risk of
the website failing.

6. This page is set out slightly different
from the other hyperlinked page as it
does not have the menu bar at the
top however still has the same
masthead in the top left corner. This
links this page with the others using
the house style.
This page is set out differently as it is a page where you can
purchase a prescription. There is a basket icon at the top of the
page to allow users to know what they have selected and how
much they need to pay. This is a secure page were the users can
input their details. Having this page allows the users to
purchase subscriptions online instead of by post, which Is more
accessible.
There has only been one image used on this
page and it is of the magazine itself.
Different coloured fonts have been used to
ensure the users know to click on certain
parts to gain more information. Colour has
also been used to make certain pieces of text
stand out. Such as “click here”.
Compared to the
other pages this page
is quite plain. This is
because this page
does not need to
include articles or
chunks of
information. Only
important
information has been
included on this page.
In the magazine
there will be a
subscription advert
or form therefore
the website has a
subscription page
which allows
customers to
subscribe online
which makes it
easier.
Blue boxes have been used for the different
type of subscriptions to make them stand out
from the white background. The white
background has been used to fit in with the
house style of the whole website. The boxes
make the selections stand out and makes it easy
to the eye for users.

7. On a billboard there is usually one main image which takes up most of the space, this billboard
has stuck to this characteristic and only used one image on the whole billboard. The image
extends further than the actual billboard which makes it original as it is different from the
standard billboard, this will catch the audiences eye. The main image contrasts with the blue/grey
background and also contrasts with the light blue text. This makes the image and the text stand
out so it makes it easier for the viewers to read as a quick glance. As billboards are usually located
on busy roads it needs to be easy to read and have minimal information. This billboard sticks to
these characteristics.
This billboard is advertising
a movie, the producers and
release date have been
included on the billboard as
these are important pieces
of information. Showing the
films produced by Disney
will appeal to many viewers
as Disney is a well known
and popular production
team.
The release date has been included on this billboard as viewers need to
know when the film is released. This information is in smaller font then
the title of the movie as it is less important than the name. If the text was
bigger it would take the attention away from the name of the movie. The
main actress in the film Is also mentioned on the billboard as this will
attract fans of the actress to go and watch the film. Billboards might not
include the actress or actor if they are not well known.
The black wings make
this billboard stand
out as they contrast
with the pale
background. The
wings also come off
the billboard which
makes the shape
more original
therefore viewers are
more likely to
remember this
billboard. The
costume of the
character in the image
relates to the movie
itself.