Bauer Media is Europe's largest privately owned publishing group that owns over 230 magazines across 15 countries, as well as radio stations and online/TV properties. It brands popular titles like Heat, KISS, Grazia, Empire, Kerrang, and Absolute Radio. Time Inc also brands over 60 iconic media brands spanning magazines, websites, and more focused on areas like music, lifestyle, and fashion. The document discusses how these large media institutions provide branding across multiple platforms and products for their titles, and that Time Inc would be a good fit to brand the author's new fashion/beauty magazine given its experience in that genre.

1. INSTITUTION RESEARCH

2. WHAT IS AN INSTITUTION ?
• A media institution is a company or organization that is
accountable for a media text. This could be through marketing,
production, distribution or regulation.
• I will look at ‘Bauer Media’ which is the institution for Kerrange ,Q,
Land rover international and many more.

3. BAUER MEDIA
Through Bauer Publishing Group own Bauer Media its publishing company; it
is Europe’s largest privately owned publishing group. The Bauer Publishing
Group is a worldwide media empire offering over 230 magazines in 15
countries. They also feature heavily online, TV and a wide range of radio
stations.
There brands include Heat, KISS, grazia, empire, motor cycle news, parkers, TV
choice, Take a break, Bella, magic, Kerrange and absolute radio.
Kerrange being one of there most popular brands mean they also brand a
multi platform of products. Such as kerrange magazine, kerrange radio,
Kerrange TV.

4. TIME INC
Time inc brand over 60 iconic media brands such as NME, In style, wallpaper*, Now,
Look and women weekly. It’s a global organization branding products in various
countries.
My own product
For my own magazine, billboard and website Time inc would be the best institution to
brand my products. This is because Time inc already brand a lot of well known fashion
and beauty companies such as LOOK, Marie Claire, In Style and Now.
I have learnt through my institution research that each institution's brands a wide range
of products that differ in genre and style. However I would like my product to be
branded by a intuition with experience in the field of fashion and beauty.