1. Name ofFilm:Indelible.We chose thisas the verymeaningof the wordis leavingmarksandscars
that can’t be removed.Thisissymbolicof ourFGMideaas it’sa traumaticexperience thattendsto
emotionallyscarpeople.
Taglineof Film:It’sa chainreaction
ProductionName:Grimm Productions
Medium:Radio
Format: Audio
Target Audience:15-30’s
Psychographics:
Explorer– A personwholikestotryout differentthingssuchasexploringnew brands,films,books
etc.They alsolike tobe adventurousandgainnew experiences.Bywatchingourshorthorror film,
theywill gainawarenessaboutthe unspokensocial issue thatisFGM. In addition tothisa large
groupof our targetaudience will be students.Studentstendto regularlyvisitcinemastoescape
realityandrelieve stressfromschoolwork.
Reformer- A personwhois curiousandconsciousof social issues.Asourfilmisabouta sensitive
social issue,it’slikelytoattractthe attentionof membersof ourtarget audience whoare inhigher
educationandare verycuriousas well asconsciousof social issues. They’dbe excitedforafilm
referringtoa social issue like FGM,as it’snota commonfilmtopicandit touchesonthe evil behind
normality.
Demographics:
E- Thisincludesstudentsandcasual workers. These groupsoften wantabreakfrom workand
watchingour horrorfilmwouldbe perfectfora nightof relaxation.
B- Our filmwouldtarget thisspecificgroupasit includesthose whoare creative suchas teachers.
Whenwatchingour film,they’ll be able tobe criticsina way as they’re interestedin new filmsthat
focuson serioussocial issuesandliketosee if it’scontroversial ormisrepresentinginanyway.
Content ofthe advert: Our radiotrailerwill begin withthe soundof serene musicandwindblowing.
Thiswill be accompaniedbya calmvoice overnarratingthe story of a child.Theywill talkaboutan
orphanand howshe arrivesat an orphanage withhope of a betterlife.Thiswill be followedby
silence thenahauntingsound.The voice-overstone will change intoamore harshtone,connoting
the childwill notgetthe happylife they’re hopingfor.We’ll thenhearaninsertfromourscript and
some creepymusicwill begin.We’llthencontinuetohearthe voice oversaystatementssuchas
“thisis a storyof indeliblepain,hellishsuffering,aparentsnightmare.Thiswill have insertsof sound
effectsof a heartbeat,heavybreathingandelectricitybuzzingin-between.The radiotrailerwill end
withthe voice overnarrating“indelible”,followedby“comingtoa cinemanearyou”.
Publishingoftheadvert: We will be airingthe traileronpopularmainstreamstationswithhigh
ratingsthat aren’tapart of the publicsector,suchas Capital FM. Alsowe’ll be puttingsnippetsof our
radiotraileron social mediasitessuchasSnapchat,Instagramand Facebookasour target audience
regularlyuse these sites.Thiswaywe cangain our targetdemographicsattention.The snippetswill
have a linkto our website,Indelible.comwhichwillairthe full radiotrailer. Aswell asthiswe’ll also
be broadcastingthe traileronpod casts,which some youngadults use to listentohorrorreports,
thusadvertisingourradiotrailerona pod cast can target a niche audience’sinterestinourfilm.
2. Whatis your UniqueSellingPoint? Ourunique sellingpointisthatwe are bringingawareness
towardsa significantsocial topic.Ourfilmexploresthe increasingissue,FGM.We hintat thisideain
our film.Aswell asthisthe topichas neverbeen exploredinahorror film before.Therefore, we’dbe
the firstto presentit.
Competitivemarket: Our competitionwouldincludefilmssurroundingsocial issueslike ours. Our
maincompetitionwouldbe Blumhouse productionaslike us theyalsoexploredasocial issue.They
exploredmultiple personalitydisorderintheirfilmSplit.Also,theirfilmsare mainlyunderthe
psychological genre like ourfilm. However,althoughtheyexplore asocial issue like us,the social
issue we’re both exploringare verydifferenttoeachother.
