1. What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
What was the overall message?
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
What tone of language was used? (Conversational, informative, jokey etc)
Was there a tag line or slogan in the advert?
How many times was the product or company name mentioned?
Was there any contact details mentioned? (Phone number, web address etc)
What music or sound effects were used?
What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
Why do you think the advert was good or why do you think it wasn’t verygood?
The style of the radio advert is serious and persuasive , trying to get the audience which is
parent’s specifically mums to use their store by promoting the offers they have.
To shop at Sainsbury’s because of the different offers they have, the actor talks about the
offer they have on meat and she starts talking about what to put on the meat to make it
tastes better, this making the audience want to buy it.
The tag line for the advert is “Try Something New Today”.
Conversational and informative language was used in the advert.
British Accent/ New Castle /young female.
The company name was mentioned in the advert 2 times.
No contact details were mentioned in the advert.
In the advert background music is played throughout the whole advert, some calm jingling
sounds.
The purpose of this advert to persuade the target audience which is working parents mostly
motherswhoare stayat home motherswhocook mealsfortheirfamilybytellingthemabout
the offers on the meats they have and what sauces to put on them.
I Think this is a good advert because of the actress using the offers that the store has which
makesthe people listening to the advert want to go and shop there because of them offers,
but no contact details were mentioned in the advert when they should have been.
Radio advert analysis sheets
