Radio analysis sheet ( canon)

1. What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
What was the overall message?
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
What tone of language was used? (Conversational, informative, jokey etc)
Was there a tag line or slogan in the advert?
How many times was the product or company name mentioned?
Was there any contact details mentioned? (Phone number, web address etc)
What music or sound effects were used?
The style of the advert waspersuasive ,factual ,seductive and formal. This advert is a mixture
of different styles because of the different audiences this product is trying to attract. The
seductive style of this advert is used to persuade a male audience for the product , which is
more targeted towards a male audience .
The message of this advert was for people to buy canon cameras because they are good
cameras for getting good quality photos. To buy the Canon Camera because of the newest
settings,andthe betterqualityphotosthatthiscamerascan provide tothe audience thatbuys
them.
The tag line for this advert is “ You Can”.
The tone of language in the advert for the Canon cameras is Informative, because the male
actor at the start of the advert gives a lot of information about the cameras such as the
optionsonthe camera , What the cameras can do andwhat the quality of the pictures will be
like using these cameras.
The voicesusedinthe advertwere botha young female & a young male who both had British
accents.
The product Canon was mentioned 3 times during the advert.
The contact detail thatwasmentionwasthe radiostationsweb addresswhere the audience could
go to find out more information on the cameras. This is to not only promote the product Canon ,
but to alsopromote the radiostation, whichthe advertwasbroadcastedon . The audience would
have to visit the radio station website in order to find more information about the product.
The sound effects used in this advert were Bell sounds and Christmas sound effects to give
off the idea that buying these cameras would be good as a present.
Radio advert analysis sheets

2. What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
Why do you think the advert was good or why do you think it wasn’t verygood?
The purpose of this advert is to persuade people to buy these cameras because of the different
effects these cameras have, (the quality of the pictures will be better than, using any other
camera). The advert is set around Christmas time , because this is when the audience would be
buying presents at this time of year, so having this product promoted at this time of year makes
the product get more sales.
I thinkthiswasa goodadvert because of the information one of the actors was giving to the
audience atthe beginningof the advert telling them more about the product they are trying
to sell. Then towards the advert when a female actress is using a seductive tone of voice
whichisa goodway to persuade the audience tobuythe product, especiallythisone whichis
more male orientated.