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Ideation
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An idea is nothing
more nor less than
a new combination
of old elements
- James Webb Young
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What is ideation
anyway?
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the process of bringing
ideas to life
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The Design Thinkers
“RADICAL”
design alternatives
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How might we…
Use parts of this problem for good?
Separate the problem from the experience?
Make it the opposite of the problem?
Challenge the assumption of the problem?
Change the status quo that
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Ideation Techniques
Brainstorming (alone/together)
Brainwriting
ForceFit (intense peace)
Poetry
Borrowing
Logical level Up
Bizarro world
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Questions…
Do you know you are solving a problem?
Do you know whose problem you re solving?
Do you know what problem you’re solving?
How do you know?
Who have you talked to?
…Has your idea changed as a result?
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The journey of an idea
Minimum
Viable
Product
Traction
Woooohoooooo!
Confusion, Chaos
[Time & Money]
Validation
YAY!
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IDEAS
CODE
DATA
LEARN
BUILDMEASURE
Lean Startup
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Business Model Canvas
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Where is ideation?
ideation
MVP TractionChaos Validation
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In closing
Some practical idea stuff…
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7 Rules of an Idea
1.  Simple ideas win
2.  Simple original ideas win twice
3.  Single revenue stream
4.  Name your customer
5.  Easy to explain
6.  BIG market
7.  Legitimate secret sauce
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The idea itself
1.  Must be specific
2. Avoid buzzwords
3. Avoid adjectives
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Idea Articulation
I am developing
(a defined offering)
to help (a target audience)
to (solve a problem)
with (secret sauce) .
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Testing your idea
1.  Share your idea – feedback rocks
2.  Ideas don’t matter – execution does
3.  Nobody is going to steal your idea
4.  NDAs are obsolete
Dougal Edwards
Linkedin.com/in/dougaledwards
@dougaled
GetViable.com
@getviable
Questions?

Quick ideation workshop