Ever wondered why it is so important to clearly identify the problem behind any idea? This is the first mistake first-time entrepreneurs make. Identify the problem a startup intends to solve, make sure it has a big enough customer market, then iterate through to problem-solution fit. This was a talk given to the Startup Leadership Program in Melbourne, Australia in 2013
11. Brainstorming & groupthink
People can be overly concerned about
how their ideas will be perceived.
Most ideas never leave the thinker s
mind because of this internal editing.
@dougaled
14. How might we…
Use parts of this problem for good?
Separate the problem from the experience?
Make it the opposite of the problem?
Challenge the assumption of the problem?
Change the status quo that
@dougaled
15. The BIG idea
Take a moment to get a little bit of background
“WHY?”
Think of a BIG idea that may (or may not) be an
answer to this problem.
DOESN’T MATTER (or does it?)
Pass it on
@dougaled
16. Develop the idea
Read the problem and the BIG idea.
Look for a connection.
Ask yourself “WHY?”
Develop idea in a way you think might work.
Pass it on
@dougaled
17. Conclude the idea
Read the problem and the ideas.
Look for a connection.
Ask yourself “WHY?”
Develop idea in a way you think might work.
Pass it on
@dougaled
20. Ask yourself some questions…
Do you think you are solving a problem?
Do you know whose problem you re solving?
Do you know what problem you’re solving?
How do you know?
Have you talked to people?
…Has your idea changed as a result?
@dougaled
21. “We always look at an issue or
problem through our own lens.
Our expertise, experiences
and bias leads us to our own
unique solution.”
- Someone
@dougaled
22. The journey of an idea
Confusion, Chaos
Validation
[Time & Money]
YAY!
@dougaled
Minimum
Viable
Product
Traction
Woooohoooooo!
24. If I had an hour to solve a
problem I‘d spend 55 minutes
thinking about the problem
and 5 minutes thinking about
solutions.
- Albert Einstein
(but… we have the luxury of failing)
@dougaled
36. Idea Articulation
I am developing
(a defined offering)
to help (a target audience)
to (solve a problem)
with (secret sauce) .
@dougaled
37. 7 Rules of an Idea
1. Simple ideas win
2. Simple original ideas win twice
3. Single revenue stream
4. Name your customer
5. Easy to explain
6. BIG market
7. Legitimate secret sauce
@dougaled
38. The idea itself
1. Must be specific
2. Avoid buzzwords
3. Avoid adjectives
@dougaled
39. Testing your idea
1. Share your idea – feedback rocks
2. Ideas don’t matter – execution does
3. Nobody is going to steal your idea
4. NDAs are becoming obsolete in tech
@dougaled