The document discusses the process of ideation in design thinking. It explains that the goal of ideation is to generate a large number of ideas that can potentially inspire new ideas, which are then narrowed down to the best solutions. It describes various ideation methods like brainstorming, sketching, mind mapping, and discusses techniques like seeking worst-case ideas to challenge assumptions. The ideation process involves two phases - an idea generation phase focused on quantity, and a concept development phase where ideas are clustered, combined and the best ones selected for further development using convergent thinking.

1. Design Thinking
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2. What is Ideate?
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Developing solutions using creativity and innovation
Goal of Ideation: To generate a large number of ideas — ideas that potentially inspire newer, better
ideas — that the team can then cut down into the best, most practical and innovative ones
Design team can look beyond the usual methods of solving problems in order to find better, more
elegant, and satisfying solutions to problems that affect a user's experience of a product.

3. Ideation
Will Help
You to:
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Ask the right
questions and
innovate.
Step beyond the
obvious solutions
and therefore
increase the
innovation
potential of your
solution.
Bring together
perspectives and
strengths of team
members.
Uncover
unexpected areas
of innovation.
Create volume and
variety in your
innovation options.
Get obvious
solutions out of
your heads and
drive your team
beyond them.

4. Methods of
Ideation
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Brainstorm Sketch Mindmap
Analogies Provocation Prototyping
Worst Possible
Idea

5. FADHILAH RAIHAN | AUGUST 2020
• Focus on quantity
• Encourage wild ideas
• No criticism
Brainstorming
• Give general outline of design
• Give visual look to the design
• Able to focus on details later
Sketching
• Fun technique!
• Purposefully seek the worst solutions in ideation
sessions
• Challenge their assumptions
• Absurd and non-sensical ideas
Worst Possible
Ideas

6. Two Phases of Ideation:
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Idea Generation Concept Development

7. Phase 1:
Idea
Generation
• Generate as many ideas as possible, go for quantity
over quality at this phase, keep the idea flow
• Stimulate the creativity of members, be visual and
show through drawing & sketches
• Mix individuals to collaborate effectively & creatively
• All members must share ideas to avoid free-riding
effect
• Do not criticize others, build on their ideas
• Keep creativity session short and at an intense pace
• Assigned moderator (can be the group leader) to
monitor the ideation session
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8. Phase 2:
Concept
Development
Clustering, Combining, Selecting & Further
Developing the Selected Ones
• During brainstorming session teams would have
generated at least 50 ideas/sketches
• Next is to cluster those ideas and find themes
that emerged
• Display all ideas and see if you can find novel
combinations
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9. Convergent
Thinking
Arriving at conclusions by making connections, or
synthesizing data, ideas, and insights
• Cluster related ideas
• Mix and match ideas to create better ones
• Narrow the set by listing the constraints
• Archive ideas which are difficult to create, you might
want to revisit later
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10. Choose the Best
Solution
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