Quick presentation about ideation I did at the FoundersNation bootcamp on the 02/03/2014 in London.

1. Ideation
Ricardo Sequerra

2. Where do ideas
come from?
Insights for innovative and disruptive ideas
come from observating our daily lives

3. SCAMPER
Scamper is a checklist that helps you to think of changes you can make to an existing product to create a
new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.
S - Substitute
C - Combine
A - Adapt
M - Modify
P - Put to another use
E - Eliminate
R - Reverse

4. Build Personas

5. Gaining Empathy

6. Customer Development
“Build something people want”
Steve Blank

7. Lean Startup

8. What makes a good
idea?

9. Is your idea grounded in your personal experience?
Do you have passion and expertise in your business?
Are you able to articulate the “why”?
Are you in a thriving market?
Are you cutting out a middle men?
Do you have a great team in place?

10. Discussion