Ideas for innovative products and services often come from observing everyday life. SCAMPER is a technique that helps modify existing products by substituting, combining, adapting, modifying, putting to another use, eliminating, or reversing aspects. Developing personas and gaining customer empathy are important for understanding user needs. The lean startup method advocates building something customers want based on personal experience, passion, expertise, a clear vision, market opportunity, and strong team as signs of a good idea.

1. Ideation
Ricardo Sequerra

2. Where do ideas
come from?
Insights for innovative and disruptive ideas
come from observating our daily lives

3. SCAMPER
Scamper is a checklist that helps you to think of changes you can make to an existing product to create a
new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.
S - Substitute
C - Combine
A - Adapt
M - Modify
P - Put to another use
E - Eliminate
R - Reverse

4. Build Personas

5. Gaining Empathy

6. Customer Development
“Build something people want”
Steve Blank

7. Lean Startup

8. What makes a good
idea?

9. Is your idea grounded in your personal experience?
Do you have passion and expertise in your business?
Are you able to articulate the “why”?
Are you in a thriving market?
Are you cutting out a middle men?
Do you have a great team in place?

10. Discussion