This document discusses creative ideation and the process of actively solving problems. It outlines steps for brainstorming including deferring judgment of ideas, allowing wild ideas, working in small groups to build on each other's thoughts, and using the POINT method to analyze ideas by considering positives, opportunities, improvements, and new thinking. The goal of ideation is to focus on creating value for customers by understanding their needs, worries, and what they find important. Regular practice is encouraged to improve one's ideation skills.

1. Creative Ideation

2. Who am I?Thien-Bach Huynh: tbhuynh@mail.usf.edu-Entrepreneurship Major @ USFSP-Passion in Tech-Started first business in High School

3. What Is Ideation?

4. The process of actively and creatively solving problems.

5. This process can be used with everyday life.

6. You Start with Brainstorm

7. Defer Judgment!Why? When you’re judging, youconstrict the flow of ideas.

9. Wild & Crazy is OK!Why? You’re practicing defer judgment and gaining ideas.

11. Example: You judge a solar energy startup idea based on it’s cost (too expensive). You have all ready restricted different avenues for growing the idea.

12. DivergeStrive for quantity!It’s easier to pick great ideas from a bunch!

13. Work in Groups(4 or less)

14. Build on Each Other’s Ideas

15. Yes, ‘and’ instead of ‘but’.

16. Converge on Ideas

17. POINT Analysis

18. Positives

19. Find something good. No: “Oh That’s good.” Meaningful positives.

20. Opportunities

21. Capitalize on the opportunities. Point out the ‘constructors’ of the positives. Eg; “How might we get this result if we do this?”

22. Improvements

23. The right questions provoke solutions that work with the innovative brain.

24. Originally, we would say “This idea won’t work because of <issue>.”

25. Instead, focus on overcoming the issues.

26. Phrase issues as questions. “How might we overcome <issues>?”

27. New Thinking

28. With New Thinking, you identify existing problems and come up with new solutions to existing problems.

29. POINT vs. SWOT

31. POINT helps you creatively solve problems. SWOT is used to collect data.

32. Focus on Creating Value

33. Imagine what your customers use, how they use it, what they worry about, and what they value.

35. Practice, practice, practice. Soon, you will see a change in ideation!

36. Stay Wild and Crazy!

37. Special Thanks To:Dr. Nathan SchwaglerSustainable Entrepreneruship AllianceAmerican Marketing Assoc. @ USFSP

39. NERD Corporation Free Consultation and Help For Your Project!Thien-Bach Huynh –Business Nerdtbhuynh@mail.usf.eduBrian Welch –Technology Gurubcwelch@mail.usf.eduWe ARE poor college students, so donations are greatly appreciated!

40. Thien-Bach Huynhtbhuynh@mail.usf.eduSlideshare.net