The Prelude About me : The Startup Guy Entrepreneur since 16 – Built 3 companies Until recently was the head of the Incubation Centre at IIT Madras (RTBI) On the board of several companies Founder – Proto.in Columnist @ Dare, Entrepreneur
Where do Ideas Come from? Vijay Anand Founder, The Startup Centre @vijayanands
I, Once believed that the world was perfect … …  till I looked closer
Can you spot the cracks? Ideas are an innovator’s way of identifying a crack (problem) and coming up with their unique way of solving it
What do they have in Common?
Inventors. Entrepeneurs. Scientists Whats the difference? Does it Matter?
They are different!
The “Idea” is the LCD
When “Ideas” strike … The old fashioned way – Observation Vellcro Domain expertise driven The Steam engine, Electricity Gut feeling The PC Visionary leaps Cars Opportunity Driven
Great ideas are Rational Thought + Gut Feel Data Driven Intuition + + + + + + +
The Idea Equation a + Δb Trend maps Analytics Scientific Research User Feedback Behavorial Economics Game Theory Cognitive Psychology Color Theory Maslow’s Hierarchy Aspirations, Fears and Desires Logical + The Creative Science Art
Breakthroughs are born when two very different verticals collide 
Cultivate an Ideating Mind
Embrace Constraints
Break Patterns
The Epic Question – What if Even better, why not? (can be slightly dangerous)
Be Human Centered
Be Extreme. Polarize.
Prototype over expertise Breakthroughs are led by people who don’ t know or refuse to accept it cant be done.
Move: Insight into action Its okay to fail, as long as you learn something
Ideas … are just the beginning
The Idea – Product Gulf
The Product Equation (a + Δb)^e *e = execution
Thank You Follow on twitter @vijayanands

Where Do Ideas come from? - Final Version