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A roadmap to creativity and
       innovation

         Lucy Gower
       @lucyinnovation
Innovation =
Problem x Solution x Execution
Innovation

“What you need to do differently
   to get to where you said
        you would go”
Incremental
“If I had one hour to save the world,
 I would spend the first 55 minutes
   analysing the problem and then
      5 minutes on the solutions”
               Einstein
Technique for producing ideas

1. Gather raw material
2. Order and catalogue your thoughts
3. Incubation
4. Out of nowhere the idea will appear
5. Shaping and development of the idea
“Part of what made the Macintosh great
  was that the people working on it were
  musicians, and poets, and artists, and
  zoologists, and historians who also
  happened to be the best computer
  scientists in the world.” Steve Jobs
P&G – Connect and Develop
2. Order and catalogue your thoughts
3 and 4 Incubation and the idea
           will come
5. Shaping and development of the idea
“ A new idea is delicate. It can be
  killed by a sneer or a yawn; it can
  be stabbed to death by a joke, or
  worried to death by a frown on the
  right person’s brow”
                  Charles Brower
The F Word



“I have not failed. I've just found 10,000
         ways that won't work.”
             Thomas Edison




                                 © lucyinnovation
© lucyinnovation
Have a process to manage risk
           What are you setting out to achieve?
 FOCUS




            Seek to understand your audience
INSIGHTS




            Only then generate ideas based
 IDEAS      around your strategic objective and
            understanding of your audiences
Have a process to manage risk
             Make it real, draw it, role play
 PROTOTYPE
             it, say it



             Small scale – one geography one
  PILOT
             audience type




 LAUNCH      Refine make changes and launch
Every employees job


    Deliver WOW Through Service


• Resources books and blogs
The roadmap to creativity
•   Generate ideas around a strategic need
•   Get good insight
•   Deliberately make connections
•   Take time to relax
•   Aim for lots and lots of ideas
•   Use criteria to select the best ideas
•   Greenhouse the best ideas
•   Do something
Find out more
                             www.sofii.org
Innovation still rules          Joe Saxton and Lucy Gower
Where good ideas come from      Steven Johnson
Switch and Made to Stick        Chip and Dan Heath
Sticky Wisdom                   ?What if! The Innovation Company
Business beyond the Box         John O’Keefe
Linchpin and Purple Cow         Seth Godin
Enchantment                     Guy Kawasaki
The Art of Woo                  G Richard Shell and Mario Moussa
Making ideas Happen             Scott Berkun
Good to Great                   Jim Collins
Speed of Trust                      Stephen Covey
Questions


      @lucyinnovation

lucy@lucyinnovation.co.uk

    lucyinnovation.co.uk

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Roadmapto creativityandinnovation.lg.30.1.13final.1

  • 1. A roadmap to creativity and innovation Lucy Gower @lucyinnovation
  • 2.
  • 3. Innovation = Problem x Solution x Execution
  • 4. Innovation “What you need to do differently to get to where you said you would go”
  • 6.
  • 7.
  • 8.
  • 9. “If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein
  • 10.
  • 11. Technique for producing ideas 1. Gather raw material 2. Order and catalogue your thoughts 3. Incubation 4. Out of nowhere the idea will appear 5. Shaping and development of the idea
  • 12.
  • 13.
  • 14. “Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.” Steve Jobs
  • 15.
  • 16.
  • 17. P&G – Connect and Develop
  • 18.
  • 19. 2. Order and catalogue your thoughts
  • 20. 3 and 4 Incubation and the idea will come
  • 21. 5. Shaping and development of the idea
  • 22. “ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” Charles Brower
  • 23.
  • 24. The F Word “I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison © lucyinnovation
  • 25.
  • 27. Have a process to manage risk What are you setting out to achieve? FOCUS Seek to understand your audience INSIGHTS Only then generate ideas based IDEAS around your strategic objective and understanding of your audiences
  • 28. Have a process to manage risk Make it real, draw it, role play PROTOTYPE it, say it Small scale – one geography one PILOT audience type LAUNCH Refine make changes and launch
  • 29.
  • 30. Every employees job Deliver WOW Through Service 

  • 31.
  • 32. • Resources books and blogs
  • 33. The roadmap to creativity • Generate ideas around a strategic need • Get good insight • Deliberately make connections • Take time to relax • Aim for lots and lots of ideas • Use criteria to select the best ideas • Greenhouse the best ideas • Do something
  • 34. Find out more www.sofii.org Innovation still rules Joe Saxton and Lucy Gower Where good ideas come from Steven Johnson Switch and Made to Stick Chip and Dan Heath Sticky Wisdom ?What if! The Innovation Company Business beyond the Box John O’Keefe Linchpin and Purple Cow Seth Godin Enchantment Guy Kawasaki The Art of Woo G Richard Shell and Mario Moussa Making ideas Happen Scott Berkun Good to Great Jim Collins Speed of Trust Stephen Covey
  • 35. Questions @lucyinnovation lucy@lucyinnovation.co.uk lucyinnovation.co.uk