The target audience for the film was males aged 14-25. This is because the dark nature of the film would only appeal to a certain age group and gender. The filmmaker aimed to attract this audience through social media sites they frequented, by using striking visuals and special effects in thumbnails and posters to grab their attention. Feedback indicated the special effects were successful at attracting the target audience, while the film could be improved by making the voiceover and beginning speech clearer and adding more movement throughout.